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All Journal Jurnal Visi Ilmu Pendidikan Jurnal Pendidikan Ekonomi (JURKAMI) Literasi : Jurnal Ilmu Pendidikan ETNOREFLIKA: Jurnal Sosial dan Budaya Jurnal Pengabdian UNDIKMA Jurnal Abdimas Bina Bangsa Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Learning and Instruction (IJLI)
Achmadi Achmadi
Pendidikan Ekonomi, FKIP, Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

 1 
MENINGKATKAN LITERASI WIRAUSAHA MELALUI PELATIHAN STRATEGI MARKETING PADA UKM GOYANG 1.1 KABUPATEN KUBU RAYA Syamsuri Syamsuri; Nuraeni Asriati; Junaidi H. Matsum; Achmadi Achmadi; Witarsa Witarsa; Muhammad Basri; Husni Syahrudin
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.550

Abstract

The development of the current digital era has touched all lines of life, including in the business world such as marketing. Marketing is an absolute thing that must be done in the business world. The problem that is often encountered is that not all people, such as SMEs, understand modern marketing or digital marketing, so the marketing model is still conventional. Finally, the information conveyed is limited. Digital-based marketing is marketing that utilizes the internet, so that the reach is wider, but still minimal expenses. One of the business units facing this is the rengginang Goyang 1.1 UKM. Based on this, education related to digital marketing or online-based marketing needs to be done in this place. One way that can be taken is by doing community service, which is carried out by a team of college lecturers. The purpose of this activity is to provide education to partners regarding online-based marketing methods. The hope of the service team this time is that the UKM actors who have been educated will be able to educate the UKM actors who have not had the chance to take part in this activity. The method used for realization is through lectures. The results of the dedication show that PKM activities can increase the participants' knowledge from 39% to 61%, all participants' responses are also positive. This means that the PKM activity has been successful according to the activity target  
Co-Authors Bernadeta Lilis Gabriela Paula Herkulana Herkulana Husni Syahrudin Junaidi H. Matsum Junaidi H. Matsum Junaidi H. Matsum Junaidi H. Matsum Khosmas Khosmas M Basri M. Basri Mashudi Mashudi Muhammad Basri Muhammad Basri Nasrofah Khururiyah Nuraeni Asriati Nuraini Asriati Nuraini Asriati Riki Maryo Syamsuri Syamsuri Witarsa Witarsa Witarsa Witarsa