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All Journal Media Ekonomi dan Manajemen Jurnal STIE Semarang (Edisi Elektronik) Abdimas Universal
Muliawan Hamdani
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Determinan Kredit Perseorangan (Personal Loan) (Studi Kasus pada Nasabah Personal Loan PT. Bank Jateng) Himawan Arif Sutanto; Muliawan Hamdani
Media Ekonomi dan Manajemen Vol 31, No 1 (2016): Peran Personal dan Lingkungan Dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.932 KB) | DOI: 10.24856/mem.v31i1.286

Abstract

AbstrakSecara umum, kredit perorangan adalah kredit konsumen yang dapat digunakan baik untuk pembelian barang, pendidikan dan keperluan lainnya. Tujuan penelitian ini adalah untuk menganalisis pengaruh umur, penghasilan, ukuran keluarga, penghasilan, jenis kelamin terhadap kredit perorangan di PT. Bank Jateng. Ada 100 orang nasabah PT. Bank Jateng sebagai sampel penelitian yang diambil dengan cara aksidental. Analisis data penelitian menggunaklan analisis regresi linier berganda.   Hasil penelitian memperlihatkan bahwa penghasilan, jumlah  keluarga, gender dan pekerjaan memiliki pengaruh signifikan terhadap kredit perorangan di PT. Bank Jateng. Sedangkan umur responden tidak memiliki pengaruh signifikan terhadap kredit perorangan di PT. Bank Jateng. Nilai adjusted R2 didapatkan sebesar 0,758 yang dapat diartikan bahwa varian dari Kredit perorangan dapat dijelaskan dengan umur, pendapatan, jumlah keluarga, gender, dan pekerjaan sebesar 75, 8 %, sedangkan 24,2 % dijelaskan oleh faktor lain di luar model penelitianKata kunci : kredit, personal kredit, Bank Jateng Abstract In general, personal loans are consumer loans can be used for both the purchase of goods, housing, education and others. The purpose of this study was to analyze the influence of age, income, family size, sex, and work towards personal loan PT. Bank Jateng. There  are 100 household as customer PT. Bank Jateng were sampled by accidental sampling. Multiple linear regression analysis was used to analyze the data of this study. The results showed that income, family size, gender and employment had significant affect on the personal loans at  PT. Bank Jateng. While the age of the respondents did not have significant affect the personal loans at  PT. Bank Jateng. R2ajd value of 0.758 which means that the variation of personal loans (PLO) can be explained by age, income, family size, gender and occupation of 75.8% of customers. While other factors explained 24.2% outside factors in the model. Keywords: Credit, Personal Loan, PLO, Bank Jateng. 
Penyuluhan Pemanfaatan Media Sosial untuk Memperluas Jangkauan Pasar di Kampung Mayangsari Kelurahan Kalipancur Kota Semarang Taufiq Andre Setiyono; Mekani Vestari; Muhammad Yusuf; Muliawan Hamdani; Setyo Pantawis
Abdimas Universal Vol. 3 No. 2 (2021): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v3i2.119

Abstract

Kampung Tematik is one of the innovations launched by the Government of Semarang City. Kampung Tematik are part of the sub-district that are undergoing repairs. Mayangsari Village, which is located in Kalipancur sub-district, Semarang City, is one of the kampung Tematik with superior products like of river tubbings and snacks. This community service aims to provide counseling on the use of social media to expand market reach in Mayangsari Village. The method used is by means of socialization to local residents. Through this counseling, it is hoped that the people of Mayangsari Village can promote local residents' production snacks as well as the beauty of river tubing and promote the Mayangsari Village area as one of the kampung Tematik in Semarang City. This devotion is carried out by socializing to public in Mayangsari Village, Kalipancur sub-district, Semarang City. The result is all entrepreneur expected to being able to expand market reach in Mayangsari Village, Kalipancur sub-district, Semarang City.
Pengaruh Keinginan Untuk Mencari Variasi, Atribut Produk, Promosi, dan Harga Terhadap Perpindahan Merk Dari Aplikasi SnapChat kepada InstaGram (Studi Pada Para Mahasiswa di Purwokerto) Muliawan Hamdani; Rahmi Yuliana
JURNAL STIE SEMARANG Vol 13 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini adalah untuk mengetahui Bagaimana pengaruh online brand image, service standard communication, word of mouth terhadap Brand Comitment pada situs toko online Shopee di Kota Semarang serta pengaruh Brand Comitment terhadap Online Buying Intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah snowball dengan menggunakan rumus slovin sebanyak 100 orang. Metode pengumpulan data dengan kuesioner yang disebar secara online. Pada penelitian ini online buying intention, service standard communication, word of mouth dipengaruhi secara signifikan oleh brand commitment Brand commitment menjadi mediasi pengaruh online brand image, service standard communication dan word of mouth terhadap online buying intentions
Co-Authors Abd. Rasyid Syamsuri Himawan Arif Sutanto Mekani Vestari Rahmi Yuliana Setiyono, Taufiq Andre Setyo Pantawis