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All Journal Proceeding SENDI_U LUGAS Jurnal Komunikasi Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Coverage: Journal of Strategic Communication Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Destinesia : Jurnal Hospitaliti dan Pariwisata EPIGRAM (e-journal) Jurnal Bisnis Event
Firman Syah
Program Studi MICE – Jurusan Administrasi Niaga – Politeknik Negeri Jakarta Jalan Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Bisnis Event

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MODEL DESTINASI MICE AGROWISATA GUNUNG MAS BOGOR Firman Syah; Dewi Winarni Susyanti; Imam Syafganti
Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i14.5735

Abstract

At present, MICE destinations have become an attraction and are expected to increase foreign exchange in tourism. The Ministry of Tourism and the National Development Planning Agency (Bappenas) now also support the core business of tourism. Because when MICE can be developed, it will gain seven times the profit compared to tourism which is merely entertainment. Especially in Indonesia, MICE activities are still minimal. Bogor Regency as a destination with tourist attractions also has the opportunity to develop MICE, call it the Gunung Mas Agrotourism. Under the management of PT Perkebunan Nusantara (PTPN) VIII, Gunung Mas Agrotourism is now able to provide a variety of activities according to market needs. What are the MICE attractions that can be used for MICE tourism activities? How to maximize MICE destination in Gunung Mas Bogor Agrotourism? Results of research with qualitative methods explain that in Gunung Mas have tea walk potential and often hold formal meetings, weddings, and other activities on demand. Including important meetings which are scheduled in private. In fact, several times held a seminar. For this reason, there are four halls with various capacities that can accommodate 50 people, 100 people, even 300 people.
Analisis Promosi Venue Pameran di Kota Depok Studi Kasus Venue The Margo Hotel Syafira Indah Pertiwi; Firman Syah
Bisnis Event Vol. 4 No. 15 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i15.5984

Abstract

Depok has many options of venues for holding an event. Nowadays, Depok has managed to be more active in promoting the available venue and accommodation. This research aims to explain the readiness of The Margo Hotel and the role of city government in collaboration with holding an event in Depok. During the research process, the author found that organizing a large-scale exhibition in Depok must have a suitable venue in terms of facilities, capacity, and accommodation. The Margo Hotel is one of the potential venues for holding exhibitions in Depok. This research used a qualitative approach with a type of descriptive research. The data collection was obtained from an interview process with The Margo Hotel and the Youth, Sports, Culture, and Tourism Office of Depok also observing the venue. On the other hand, the secondary data had obtained from The Margo Hotel documents. This research showed that the Youth, Sports, Culture, and Tourism Office of Depok has established a website as one of the promotional efforts for MICE and Tourism activities in Depok. These promotional efforts aim to develop the collaboration between stakeholders and the city government to make exhibitions in Depok, specifically for holding large-scale exhibitions.
Co-Authors Asep Taufik Muharram Dewi Winarni Susyanti Fauzi Mubarak Heri Setyawan Imam Syafgani Imam Syafganti Iwa Putra Fahdiyar Maswir Maswir Muhammad Iqbal Katik Rajo Endah Syafira Indah Pertiwi Tuty Herawati