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All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Organum: Jurnal Saintifik Manajemen dan Akuntansi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Bisma: Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal USAHA BISMA (Bisnis dan Manajemen)
Erna Maulina
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Organum: Jurnal Saintifik Manajemen dan Akuntansi

 1 
Literasi Keuangan pada UMKM (Studi Pemetaan Sistematis dan Analisis Co-Authorship pada Basis Data Scopus) Yogi Sugiarto Maulana; Erna Maulina; Nenden Kostini; Tetty Herawati
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.132

Abstract

Financial literacy has been widely discussed in various countries with a wide range of subject areas, focuses, and loci. The purpose of this paper is to map the trends of scientific publications and map the network of authors on financial literacy, especially in the MSME sector. We have developed bibliometric analysis through VOSviewer software, supplemented by literature reviews. A total of 126 articles were obtained from Scopus related to the topics "financial literacy" and "micro small medium enterprise". We present trends in financial literacy research, author productivity, and journals, as well as detailing the network of co-authorships who have researched and published in the scientific domain. The results of the study are known that 1) The application of financial literacy in MSMEs only appeared in 2010 and experienced a significant upward trend. 2) Penulis most productive comes from china, where there are 2 authors each produce 3 articles. 3) Co-authorship has not been established between writers in each country and between countries. 4) Indonesia contributes financial literacy publications in MSMEs the most compared to other countries, with the number of publications as many as 34 articles. Lastly, the mapping provides an overview of which countries and writers are concentric and collaborate with each other on the topic of financial literacy in MSMEs. 
Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung Jajang Ginanjar; Margo Purnomo; Erna Maulina
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.161

Abstract

This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.
Identifikasi Hambatan Penerapan Lean di Usaha Kecil dan Menengah (UKM) Mochammad Rifky Pamungkas; Erna Maulina; Margo Purnomo
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.164

Abstract

Today's world competition has increased the pressure on Small and Medium Enterprises (SMEs) to adopt lean implementations. The purpose of this study is to make a small contribution by exploring the Lean Implementation Barrier (LIB) in SMEs through three case studies of SMEs in the city of Bandung. A case study approach is used and followed by the Interpretative Structural Model (ISM) in order to see the inter-LIB relationship. The results of this study indicate that lack of management commitment and leadership, lack of employee involvement and lack of resources are the main obstacles to lean implementation in SMEs in Indonesia. Moreover, poor communication among various levels within the company and inadequate dissemination of knowledge about the benefits of lean also create barriers to lean implementation. The implication of this research is to strengthen and expand information related to research on the application of lean in SMEs, especially the results of the identified barriers that can assist SMEs in implementing lean or future research in developing and identifying barriers to implementing lean in SMEs.
Co-Authors Achsanul Qosasi Afifah Shalihah Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Aulia Rizki Wicaksono Chandra Hendriyani Chandra, Wijaya Denada Faraswacyen L. Gaol Dian Fordian Erwin Permana Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Imam Suwandi Jajang Ginanjar Lilis Komariah M. Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhamad Rizal Nenden Kostini Ning Rahayu NUR EFENDI R. Anang Muftiadi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Rega Ramadhan Reza Damayanti Richa Nahdalaily Fathara Rusda Irawati Siti Ma’ani Nina Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Untung Alamsah Wijaya Chandra Yogi Sugiarto Maulana Yogi Sugiarto Maulana