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CITY BRANDING: STRATEGI PEMASARAN PARIWISATA KOTA PADANG Adona, Fitri; Nita, Sri; Yusnani, Yusnani; Mafrudoh, Luth
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.179 KB)

Abstract

Suatu kota dianggap memiliki kualifikasi brand yang kuat jika mempunyai sejarah, kualitas tempat, gaya hidup, budaya, dan keragaman yang layak jual sebagai destinasi wisata dan investasi. Kota Padang dinilai memiliki hampir semua kualifikasi tersebut, namun cara pemasaran daerahnya dinilai kurang efektif dan kurang dipahami oleh investor. Kendala utamanya adalah pilihan produk yang tidak sesuai dan cara mengkomunikasikannya yang tidak mengacu pada branding communication dan city branding. Penelitian ini bertujuan untuk melihat strategi pemasaran pariwisata di Kota Padang melalui city branding dan apa saja faktor penghambat dan pendukung dalam upaya pelaksanaan city branding tersebut. Metode penelitian yang diterapkan adalah metode kualitatif. Metode yang bersifat deskriptif ini cenderung menggunakan analisis. Penelitian ini lebih menonjolkan proses dan makna (perspektif subjek). Landasan teori dimanfaatkan sebagai pemandu agar penelitian tetap fokus dan sesuai dengan fakta di lapangan. Focus Group Discussion (FGD) digunakan sebagai metode pengumpulan data. Hasil penelitian ini, city branding tidak diterapkan sesuai dengan proses kerjanya, lebih bersifat spontanitas tanpa perencanaan. Akibatnya, visi, misi, dan tujuan pemerintah kurang konsisten dengan brand yang mereka susun. Sebagian besar birokrat Sumbar belum mampu menjelaskan konsekuensi dan pemahaman mereka terhadap city branding. Di sisi lain, keikutsertaan masyarakat untuk mempromosikan city branding mereka juga tidak begitu terlihat. Kata Kunci: pemasaran pariwisata, branding, branding communication, city branding, branding strategy
CITY BRANDING: STRATEGI PEMASARAN PARIWISATA KOTA PADANG Adona, Fitri; Nita, Sri; Yusnani, Yusnani; Mafrudoh, Luth
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.179 KB)

Abstract

Suatu kota dianggap memiliki kualifikasi brand yang kuat jika mempunyai sejarah, kualitas tempat, gaya hidup, budaya, dan keragaman yang layak jual sebagai destinasi wisata dan investasi. Kota Padang dinilai memiliki hampir semua kualifikasi tersebut, namun cara pemasaran daerahnya dinilai kurang efektif dan kurang dipahami oleh investor. Kendala utamanya adalah pilihan produk yang tidak sesuai dan cara mengkomunikasikannya yang tidak mengacu pada branding communication dan city branding. Penelitian ini bertujuan untuk melihat strategi pemasaran pariwisata di Kota Padang melalui city branding dan apa saja faktor penghambat dan pendukung dalam upaya pelaksanaan city branding tersebut. Metode penelitian yang diterapkan adalah metode kualitatif. Metode yang bersifat deskriptif ini cenderung menggunakan analisis. Penelitian ini lebih menonjolkan proses dan makna (perspektif subjek). Landasan teori dimanfaatkan sebagai pemandu agar penelitian tetap fokus dan sesuai dengan fakta di lapangan. Focus Group Discussion (FGD) digunakan sebagai metode pengumpulan data. Hasil penelitian ini, city branding tidak diterapkan sesuai dengan proses kerjanya, lebih bersifat spontanitas tanpa perencanaan. Akibatnya, visi, misi, dan tujuan pemerintah kurang konsisten dengan brand yang mereka susun. Sebagian besar birokrat Sumbar belum mampu menjelaskan konsekuensi dan pemahaman mereka terhadap city branding. Di sisi lain, keikutsertaan masyarakat untuk mempromosikan city branding mereka juga tidak begitu terlihat. Kata Kunci: pemasaran pariwisata, branding, branding communication, city branding, branding strategy
KEMAMPUAN PEMECAHAN MASALAH MATEMATIKA MELALUI MODEL PEMBELAJARAN CREATIVE PROBLEM SOLVING Fitri, Wiva Rahmadona; Aprison, Wedra; Isnaniah, Isnaniah
Math Educa Journal Vol 4, No 1 (2020)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/mej.v4i1.1173

Abstract

This study discusses the problem in class X SMA Negeri 1 Bukittinggi about the learning model that is applied has not made students actively support. Students have difficulty solving real problems and problem-solving One alternative that can be used is to apply the Creative Problem Solving (CPS) learning model. The problem formulation is the problem solving the problem of students who follow the CPS learning model better about students who take conventional learning in class X IPA of SMA Negeri 1 Bukittinggi? The purpose of the study is the learning of problem-solving students who take the Creative Problem Solving (CPS) learning model better than students who take conventional learning in class X IPA of SMA Negeri 1 Bukittinggi in the 2019/2020 Academic Year. This type of research is a pre-experimental research design with The Static Group Comparison Design. The population is class X science students of SMA Negeri 1 Bukittinggi. While the sample is students of class X IPA-7 as an experimental class and class X IPA-6 as a control class. The instrument used was a test of the ability to solve mathematical problems consisting of essay tests. The data analysis technique uses t test which is supported by Minitab software. The results of t arithmetic = 2.54 and t-table = 1.67 because t-count> t table means that H0 is rejected at the real level α = 0.05, and by using Minitab obtained P-value = 0.007 which means P-value < α with a significant level α = 0.05 H_0 is rejected and H_1 is accepted. The Model of Problem Solving Creative Learning (CPS) is more about solving mathematical problems of students who use Creative Problem Solving (CPS) learning better than those who study in class X IPA of SMA Negeri 1 Bukittinggi 2019/2020 Academic Year.
Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita
Journal Polingua: Scientific Journal of Linguistics, Literature and Language Education Vol 7, No 2 (2018)
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/polingua.v7i2.73

Abstract

One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of  padang city  influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness".
TINJAUAN RELEVANSI CITY BRANDING MELALUI KOLABORASI BRAND INDEX DAN BRAND PERSONALITY: PADANG YOUR MOTHERLAND Fitri Adona; Sri Nita; Yusnani Yusnani; Lut Mafrudoh
Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.2.37

Abstract

This study applies the collaboration approach of city brand index and city brand personality towards the city branding "Padang Your Motherland". The results of city brand index show that the presence aspect - visitors 'views on international status and reputation globally' gets the highest rating. The aspect of the city brand index of the city of Padang that is relevant to the city branding "Padang Your Motherland" is the presence, place, people, sentiments of feeling, while the indirect is the potential and preconditions. On the other hand, City of Padang city personality scale also shows that some aspects that shape the brand personality of Padang City have direct relevance to the city branding "Padang Your Motherland", namely excitement, skill, and toughness, while the indirect aspects are sincerity and sophistication. This aspect that does not have direct relevance can be a supporter in the personality of Padang City. Based on the results of this study, it is suggested that the Padang City Government pay more attention to the potential aspects and prerequisites in city brand index and aspects of sincerity and sophistication in city brand personality in the development or evaluation of the city branding "Padang Your Motherland".
Padang Halal Tourism: Studi Kasus Terhadap City Branding Pada Pusat Perdagangan Kota Padang Fitri Adona; Yusnani Yusnani; Sukatik Sukatik
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.253

Abstract

Since West Sumatra established itself as the world's best halal tourist destination at the World Halal Tourism Award 2016, Padang City is automatically synonymous with the city of "Halal Tourism". The victory in the category of Worlds Best Halal Culinary Destination and World's Best Halal Destination motivated the Padang City Government and all stakeholders to build awareness that the time for tourism in the City of Padang was to rise up and be aligned with other regions in Indonesia. But the fundamental problem faced in the development of Padang City tourism is the non-specificity of the Padang City city branding with the cities and regencies in West Sumatra. Case studies reveal, that the pattern and concept of city branding halal tourism has not been created yet, there is no guarantee that Padang City holds the main principles and conditions for halal tourism even though the population is predominantly Muslim. Important factors for Muslim tourists may also be partly accommodated, such as halal labels, worship facilities and halal services. Padang must be more consistent in the selection of city branding and conducting socialization and promotion on an ongoing basis.
SLOGAN DISTRICT AND THE CITY: AN ANALYSIS OF ERRORS IN WRITING OF ENGLISH AND LANGUAGE OF INDONESIA OF PEOPLE OF MINANGKABAU SUMATERA BARAT Fitri Adona
JURNAL ARBITRER Vol 2, No 2 (2015)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.2.2.112-118.2015

Abstract

The slogan of a local brand holds a special and unique role in the creation of a hamonious brand identity. Brand slogan is a phrase that is easily recognized and often remembered and accompanies a brand name in the marketing communications program areas of West Sumatera
Implementation of Digital Marketing in Building Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1273

Abstract

Competition between tourism marketers and tourists occurs on social media. As the Internet advances, travelers have begun to take on the role of content producers and have started uploading photos, videos, and travel comments – on Facebook, Instagram, Twitter, and YouTube –, and even making recommendations of sites or places visited and services received. 1) the purpose of the research (The purpose of this study is to examine how digital marketing is used as a promotional tool for city branding. City branding managers need to recognize the social working method of social media which is characterized as a storytelling space and requires active story makers). 3) the results (The findings show that city area managers are required to master the internet and digital marketing, including storytelling techniques to promote their city branding). 4) major findings (The status and social network of a storyteller also play a key role in city branding marketing). 2) data, materials, and methodology (This study focuses on the city of Padang but can also be applied to other cities).
Pupuk Cair Dari Daur Ulang Limbah Dapur dengan Media Fermentasi Decomposer EM4 Monika Natalia; Desmon Hamid; Fitri Adona
Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Vol 3 No 1 (2021)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.326 KB)

Abstract

Pupuk organik cair adalah larutan hasil pembusukkan bahan-bahan organik yang berasal dari sisa tanaman, kotoran hewan dan manusia yang kandungan unsur haranya lebih dari satu unsur. Kelebihan dari pupuk organik cair ini adalah dapat secara cepat mengatasi defesiensi hara dan mampu menyediakan hara secara cepat. Pupuk organik cair tidak merusak tanah dan tanaman walaupun digunakan sesering mungkin.Selain itu, pupuk ini juga memiliki bahan pengikat, sehingga larutan pupuk yang diberikan ke permukaan tanah bisa digunakan tanaman secara langsung. Diantara jenis pupuk organik cair adalah pupuk dari sampah dapur/limbah organic dengan penambahan EM4. EM4 (Effective Microorganisms) merupakan bahan yang membantu mempercepat proses pembuatan pupuk organic dan memperbaiki kualitasnya (Nur, T dkk, 2016). Pupuk ini mudah dibuat dan tidak memerlukan biaya besar. Oleh sebab itu sangat tepat jika kalangan akademisi mensosialisasikan pembuatan pupuk ini pada anak-anak Panti Asuhan. Karena pada umumnya setelah menyelesaikan pendidikan SMA/SMK, mereka akan langsung melangkah ke dunia kerja dan tidak melanjutkan pendidikan ke Perguruan Tinggi, karena kendala biaya. Melihat lapangan kerja yang ada, akan sangat sulit bagi mereka untuk mendapatkan pekerjaan yang baik dan layak. Tujuan yang ingin dicapai dari kegiatan pengabdian ini adalah dapat memberikan wawasan, meningkatkan ketrampilan/skill dan menumbuhkan jiwa wirausaha bagi anak-anak Panti Asuhan. Metode yang akan diterapkan dengan memberikan penyuluhan, memberikan pelatihan dan percontohan pembuatan pupuk cair dari limbah dapur.