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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pemberdayaan Masyarakat Madani (JPMM) JKTP: Jurnal Kajian Teknologi Pendidikan Journal on Education JURNAL PEMASARAN KOMPETITIF Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Edukasia: Jurnal Pendidikan dan Pembelajaran International Research of Multidisciplinary Analysis Jurnal Bisnis, Manajemen, dan Keuangan Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi

Aditya Pratama

universitas negeri jakarta

Author-ID : 2615114

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing Umkm Sulistiyani Sulistiyani; Aditya Pratama; Setiyanto Setiyanto
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.4029

Strategi pemasaran mempunyai peran penting bagi UMKM. Peran penting dari strategi pemasaran yang tepat akan mampu meningkatkan daya saing produk yang dihasilkan UMKM. Dalam upaya menuyusun strategi pemasaran dibutuhkan informasi yang lengkap berkaitan dengan pasar, konsumen maupun produk yang dibutuhkan. Tidak adanya informasi yang mendukung dalam penentuan strategi pemasaran tentu saja membuat UMKM sulit bersaing. Tujuan penelitian ini untuk menganalisis penerapan strategi pemasaran dalam upaya peningkatan daya saing UMKM. Metode analisis: menggunakan pendekatan dekriptif dengan metode kualitatif melalui tahapan reduksi data, penyajian data dan penarikan kesimpulan dengan menggunakan analisis SWOT. Hasil penelitian ini adalah, Wilayah pemasaran produk yang dipilih pada industri keripik pisang Tunas Metro adalah wilayah Metro dan sekitarnya Hal ini disebabkan keterbatasan modal yang dimiliki home industri kripik pisang tunas. strategi pemasaran yang dilakukan oleh home industri kripik hanya dengan kedekatan personal maupun penjualan yang ada di toko saja. Minimnya kemampuan pemahaman dan pengelolaan dari segi digital atau e-commarace yang membuat pemilik belum memanfaatkan media yang ada secara optimal. Berdasarkan analisis SWOT yang dilakukan pada UKM keripik pisang tunas Metro, maka beberapa strategi telah dirumuskan dalam upaya meningkatkan daya saing diantaranya sebagai berikut; Mempertahankan harga dan kualitas produk untuk meningkatkan loyalitas konsumen; Menjalin kerjasama yang saling menguntungkan untuk memperluas wilayah pemasaran; Meningkatkan jumlah produksi menjelang musim kemarau; Menjaga kualitas produk; merubah desain kemasan supaya lebih menarik konsumen; Memanfaatkan perkembangan teknologi sebagai sarana promosi; Meningkatan modal usaha untuk memperluas wilayah pemasaran dan menambah jumlah produksi; Melakukan perluasan wilayah pemasaran dan melakukan promosi untuk menarik konsumen.

Analisis Strategi Pemasaran Umkm Di Era Industri Sulistiyani Sulistiyani; Aditya Pratama
Jurnal Pemasaran Kompetitif Vol 5, No 1 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i1.13434

Daya saing produk dapat ditingkatkan dengan menerapkan strategi penjualan. Revolusi industri 4.0 perkembangan teknologi terlihat dengan adanya computer yang memliki kemampuan luar biasa. Perkembangan teknologi bisa dimanfaatkan untuk menambah jumlah produk dan memperluas wilayah penjualan. Tujuan dari penelitian ini digunakan untuk mengetahui strategi UMKM di era industri 4.0. Observasi, wawancara dan dokumentasi digunakan untuk pengumpulan data yang akan dianalisis dengan metode deskriftif kualitatif. Hasil penelitian ini menunjukkan bahwa strategi tepat yang dapat digunakan untuk meningkatkan penjualan pada UMKM “Cemal-Cemil Lampung” adalah: strategi SO: memperbanyak media promosi, menambah jumlah produk Frozen Food, menggunakan berbagai jasa pengiriman barang, aktif melakukan promosi dengan prinsip “makanan enak, non MSG” untuk meningkatkan minat konsumen untuk membeli. Strategi WO: aktif dalam mempromosikan produk yang dimiliki dengan berbagai media supaya produk bisa lebih dikenal di kalangan masyarakat luas, mencari tambahan modal untuk dapat digunakan untuk peningkatan unit usaha dalam hal jumlah barang yang diproduksi, tempat penyimpanan produk serta alat-alat yang digunakan untuk produksi, penambahan jumlah karyawan dan setiap karyawan bertanggung jawab terhadap tupoksi sehingga unit usaha bisa berjalan dengan optimal. Strategi ST: membuat produk dengan jumlah banyak sehingga harga jual bisa diturunkan, tetap menjaga kualitas produk yang memiliki varian rasa yang beraneka ragam dan varian produk yang banyak. Strategi WT: mengoptimalkan proses produksi sehingga mampu meminimalisir produk yang rusak serta mampu mengurangi harga produk.

Pengembangan Model Desain Pelatihan Keterampilan Guru Dalam Mengembangkan Soft Skill Peserta Didik SMK Bidang Keahlian Multimedia Nadya Fadillah Fidhyallah; Aditya Pratama; Christian Wiradendi Wolor; Susan Febriantina
JKTP: Jurnal Kajian Teknologi Pendidikan Vol 5, No 2 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um038v5i22022p200

The study aim of this reasearch was to developed a model of teacher skills training designed for train teacher how to develop their student’s soft skills. The data were collected through participant observation using interview, observation, document study, and questionnaire. The perticipants are students of multimedia major in SMK Negeri 40 Jakarta, the teachers, the leader of multimedia major, and multimedia industry who have coorporate with the school. The design develompment use ADDIE model with modified and integrated with research method R&D of level 1 which has validation by internal validaty. In order to be validated in the academic and scientific, the resulting model have tested by internal validation through three experts, named experts judgment, by expert of training design, expert of material, and expert of media. The result showed that the model design get average score 92,37% from experts, which is valid and ready to implement to the next step.AbstrakPenelitian ini bertujuan untuk mengembangkan sebuah model desain pelatihan keterampilan guru SMK dalam mengembangkan soft skill peserta didik bidang keahlian multimedia yang sesuai dengan kebutuhan industri. Data penelitian dikumpulkan dari beberapa partisipan, di antaranya peserta didik jurusan multimedia SMK Negeri 40 Jakarta, guru, kepala jurusan, dan industri multimedia yang menjadi mitra sekolah. Model pengembangan yang digunakan adalah ADDIE yang dimodifikasi dan diintegrasikan dengan penelitian R&D level 1.Produk yang dihasilkan diuji menggunakan uji internal melalui proses uji ahli, yaitu ahli desain pelatihan, ahli materi, dan ahli media. Hasil penelitian menunjukkan bahwa model desain pelatihan keterampilan yang dikembangkan mendapatkan nilai rata-rata sebesar 92,37% dari ahli yang menunjukkan bahwa model desain pelatihan teruji valid dan siap diimplementasikan pada tahap selanjutnya.

Training of Basic Skills of Writing Scientific Using Mendeley Software and Pharaprase Techniques Aditya Pratama; Christian Wiradendi Wolor
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 6 No 1 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.1.04

Community Service is a form of response from a lecturer to Contribute to Improving the quality of the community. Community services be wrong one obligation a lecturer that Stated of deep Tri Dharma College Tall. Lecturer Required can Increase quality self and customize with development science knowledge. Activities community services be container Distribution science knowledge. Lecturer transfers knowledge that is Owned through Activities that are Compiled automatically methodical. Harapanya with the existence of Activities that are already Structured with good Expected transfer of science knowledge get executed automatically optimally. Community services that already Implemented be enter Into Devotion regkognisi. Community services this Implemented at the University Halu Oleo, STIE Pertiwi, and STIAB Lampung which already have Collaborate with Faculty Economics State University of Jakarta. Community services that Themed regkognisi be wrong one proof that there is Follow further from collaborated that already Done. As for the Activities that are Done be given Training Form Skills Use software mandelay and Engineering phrase with method Talk, practice and ask and answer. The aforementioned training Expected will be able to Increase the quality or ability of lecturer deep write scientific work.

PENGARUH KECERDASAN EMOSIONAL DAN EFIKASI DIRI TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA KELAS XI IPS DI SMAN 41 JAKARTA Nur Aini Azizah; I Ketut R Sudiarditha; Aditya Pratama
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 6 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Critical thinking skill is a cognitive process involving one's mind to integrate knowledge in analysing information and determining solutions to existing problems according to data and facts to produce the right decisions. This study aimed to determine whether emotional intelligence and self-efficacy affect the critical thinking skills of XI IPS students at SMA Negeri 41 Jakarta in economics. This research is quantitative research with an explanatory survey method. The sampling technique used is proportional random sampling with a sample of 84 class XI IPS SMAN 41 Jakarta students. The data collection for emotional intelligence and self-efficacy using a questionnaire, while the critical thinking skills using an objective assessment test. The results of this study indicate that emotional intelligence has a positive and significant effect on students' critical thinking skills, and self-efficacy has a positive and significant effect on students' critical thinking skills. Emotional intelligence and self-efficacy simultaneously positively and significantly affect students' critical thinking skills. This study's results imply that students' emotional intelligence and self-efficacy can improve their critical thinking skills

THE INFLUENCE OF RISK PERCEPTION, EXPECTATION OF RETURN, AND BEHAVIORAL MOTIVATION ON THE INVESTMENT DECISIONS OF STUDENTS REGISTERED IN THE INVESTMENT GALLERY AT JAKARTA STATE UNIVERSITIES: PENGARUH PERSEPSI RISIKO, EKSPEKTASI RETURN, DAN BEHAVIORAL MOTIVATION TERHADAP KEPUTUSAN INVESTASI MAHASISWA YANG TERDAFTAR DI GALERI INVESTASI PADA PERGURUAN TINGGI NEGERI JAKARTA Aditya Pratama; Achmad Fauzi; Unggul Purwohedi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 3 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i3.55

This study aims to examine and analyze the effect of risk perceptions, return expectations, and behavioral motivation on investment decisions. The sampling technique used in this study is non-probability sampling through purposive sampling. This study uses primary data sources in the form of questionnaires with a population of 109 student investors, with a sample based on the criteria of 100 active student investors registered in the GIBEI FE UNJ, KSPM FEB UPNVJ, and CMSS PNJ investment gallery. The data analysis technique used in this study is descriptive statistical analysis, which is measured using SPSS v.25 software. The multiple linear regression analysis in this study includes a prerequisite test. The analysis shows that the data are normally distributed, linear, and there is no heteroscedasticity and multicollinearity. The feasibility test of the regression model, namely the F test, shows that the regression model is declared feasible. The coefficient of determination is the Adjusted R Square of 54.6% - which shows the magnitude of the influence of risk perception, return expectations, and behavioral motivation on investment decisions, while the rest is influenced by other variables which are not examined. The results of the t hypothesis test in this study show that: (a) Risk perception has a significant positive effect on investment decisions; (b) Expected Return has a significant positive effect on investment decisions; and (c) Behavioral Motivation has a significant positive effect on investment decisions

Pengukuran Pembelajaran E-Learning dengan Pendekatan Technology Acceptance Model Sulistiyani Sulistiyani; Aditya Pratama
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1156

The purpose of discussing this research is to find out the measurement of learning using e-learning using the Technology Acceptance Model approach. This research is a quantitative research with a survey approach, with a population of 67 students at Pamulang University. The data analysis technique that the writer did was quantitative descriptive analysis. The analytical method uses SEMPLS with the help of SmartPLS. The results of this study concluded that the presence of PEoU has an influence on BI, PU, which means that the ease of using LMS or E-learning at Pamulang University is able to provide benefits in improving the quality of the learning process which also has an impact on students' desire to use LMS again. But inversely related to the benefits provided (PU) does not affect BI and student satisfaction in the learning process. This can happen because in the use of LMS activities are monotonous, it is necessary to have variations in learning activities using LMS.

DEVELOPMENT OF STUDENT LEARNING DISCIPLINES THROUGH THE ROLE OF THE SCHOOL ENVIRONMENT IN JAKARTA STATE HIGH SCHOOL STUDENTS Nawang Wulansari; Mardi Mardi; Aditya Pratama
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 2 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

This study aims to determine the influence of learning motivation and self-efficacy on learning discipline with school environment moderation in class XI students of SMA Negeri 79 Jakarta. This research uses a quantitative approach with a questionnaire method. The total population in this study was 248, with a sample of 153 students using simple random sampling techniques. Data analysis is carried out by the SEM-PLS method. The results showed a positive and significant influence on learning motivation on learning discipline (r = 0.459, p-value = 0.000) and a positive and considerable influence of self-efficacy on learning discipline (r = 0.202, p-value = 0.00 6). The school environment does not moderate or does not affect the result of learning motivation on learning discipline (p-value = 0.184). The school environment does not make reasonable or does not affect the impact of self-efficacy on learning discipline (p-value = 0.506). These findings suggest that the school environment can not solely affect student learning discipline

THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND SELF-EFFICACY ON THE CRITICAL THINKING SKILLS OF GRADE XI SOCIAL STUDIES STUDENTS AT SMAN 41 JAKARTA Nur Aini Azizah; I Ketut R Sudiarditha; Aditya Pratama
International Research of Multidisciplinary Analysis Vol. 1 No. 5 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Critical thinking skill is a cognitive process involving one's mind to integrate its knowledge in analyzing information and determining solutions to existing problems according to data and facts to produce the right decisions. This study aimed to determine whether emotional intelligence and self efficacy affect the critical thinking skills of XI IPS students at SMA Negeri 41 Jakarta in ecnonimics subject. This research is a quantitative research with survey explanatory method. The sampling technique used is proportional random sampling with a sample of 84 class XI IPS SMA Negeri 41 Jakarta students. The data collection for emotional intelligence and self efficacy using a questionnaire, while the critical thinking skills using an objective assessment test. The results of this study indicate that emotional intelligence has a positive and significant effect on students critical thinking skills, self efficacy has a positive and significant effect on students critical thinking skills. Emotional intelligence and self efficacy simultaneously have a positive and significant effect on students critical thinking skills. The results of this study imply that students emotional intelligence and self efficacy can improve their critical thinking skills

THE EFFECT OF THE IMPLEMENTATION OF THE DISCOVERY LEARNING MODEL AS A STRATEGY TO IMPROVE HIGHER-ORDER THINKING SKILLS OF STUDENTS IN CLASS XI SOCIAL ON ECONOMIC LEARNING AT EAST JAKARTA SENIOR HIGH SCHOOL Sucy Fhatma Delima; Siti Nurjanah; Aditya Pratama
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

This study aims to improve the Higher-Order Thinking Skills of students using the Discovery Learning model at the high school level in economic learning. The method used in this study is Quasi-experimental with Non-Equivalent Control Group Design. The population of this study is all students of SMA Negeri 50 Jakarta and SMA Negeri 59 Jakarta. Samples of this study were students of Class XI Social 1 and XI Social 2 at SMA Negeri 59 Jakarta and Class XI Social 1 and XI Social 4 at SMA Negeri 50 Jakarta school, where Class XI Social 1 at SMA Negeri 59 and SMA Negeri 50 Jakarta used as a control class using conventional learning models and Class XI IPS 2 and XI IPS 4 at SMA Negeri 59 and SMA Negeri 50 Jakarta as experimental classes using Discovery Learning models. The research instruments used were pretest and posttest of Higher-Order Thinking Skills. The results showed that the data were normally distributed and homogeneous. The results of parametric statistical analysis is done by the technique of data analysis One-Tailed T Test (Right Side) with Independent Sample T-Test. For the value of N-Gain score data is normally distributed and homogeneous, then the One-Tailed T Test (Right Side) with an Independent Sample T-Test N-Gain. The results showed that (1) Higher-Order Thinking Skills of learners between classes that use the Discovery Learning model (experimental class) is higher than Higher-Order Thinking Skills of learners who use the conventional learning model (control class). This is evidenced by the results of hypothesis testing with One-Tailed T Test (Right Side) > value is 4.265 > 1.656 and Sig. (1-tailed) of 0.000. Because 0.000 < 0.05 so it can be stated that H₀ is rejected and Hₐ is accepted. (2) The improvement of Higher-Order Thinking Skills of learners between classes that use the Discovery Learning model (experimental class) is higher than the Higher-Order Thinking Skills of learners who use the conventional learning model (control class). This is evidenced by the results of hypothesis testing with a One-Tailed T Test (Right Side) obtained by Sig. (1-tailed) amounted to 0.0125. Because 0.0125 < 0.05 so it can be stated that H₀ is rejected and Hₐ is accepted.

Co-Authors Achmad Fauzi Andena Noviyati Nabila Ani Rahmawati Anisa Maharani Christian Wiradendi Wolor Corry Yohana Dewi Agustin Fidhyallah, Nadya Fadillah Fitrianata Rahayu I Ketut R. Sudiarditha Mardi Mardi Namira Dwi Martina Yogi Nawang Wulansari Nur Aini Azizah Setiyanto Setiyanto Siti Nurjanah Siti Salsabila Sucy Fhatma Delima Sulistiyani Sulistiyani Susan Febriantina Unggul Purwohedi

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