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Dita Amanah
Department Of Business Education, Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
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Journal : Jurnal Bisnis dan Ekonomi

 1 
Kajian Kualitas Pelayanan dan Loyalitas Nasabah Perbankan di Indonesia Dedy Ansari Harahap; Dita Amanah
Jurnal Bisnis dan Ekonomi Vol 26 No 1 (2019): VOL. 26 NO. 1 2019 EDISI MARET 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

The purpose of this study is to examine the relationship of service quality and loyalty of banking customers in Indonesia. Banking as an institution of financial institutions that have a big role for the economy that can prosper the community. Customers who are part of the public interest in transacting products in the form of services marketed by banks in Indonesia. The quality of services provided by a bank will have an impact on customer loyalty. This research method compares the results of research and journals that examines the loyalty of banking customers in Indonesia. Then reviewed and reviewed theories of service loyalty that has been there so it can be concluded the customer's consideration of transactions in a bank. The findings from previous studies show that the dimensions of service quality affect the loyalty of Indonesian banking customers. This can be seen in several banks spread over Indonesia regarding the quality of service and customer loyalty. The results of the study of some previous research, can be a reference and consideration for banks and stakeholders in hooking and retaining customers to remain loyal to use his services in transactions at a bank
Co-Authors Adi Binardi Agus Rahayu Aminuddin Irfani Aprinawati Aprinawati Aprinawati, Aprinawati Armaini Rambe Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dedy Ansari Harahap Dedy Ansari Harahap Emilia Ramadhani Eva Santi Siregar Fatin Nadhira Fauzia Agustini Hilma Harmen Huriah Rachmah Khairul Umam Khairunnisa Harahap Khoirul Umam Kustoro Budiarta kustoro budiarta May Elisa Debora Simarmata Mohsin Shaikh Muji Gunarto Nida Azka Pauziyyah Novti Nurlaila Ramadhanti Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rubayah Yakob Selly Utami Yudha Dwi Nugraha