Claim Missing Document
Check
Articles

Found 25 Documents
Search

Pengaruh Marketing Mix Terhadap Keputusan Menabung Dengan Reputasi Sebagai Variabel Intervening Pada Bank BNI KCP. Univ. Jember Alfiatin Alfiatin; Yuniorita Indah Handayani; Muhaimin Dimyati
RELASI : JURNAL EKONOMI Vol 17 No 2 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i2.490

Abstract

This study aims to examine whether there is a product, price, place and promotion influence on saving decisions through reputation as an intervening variable. The population in this study are bank customers who have joined more than one month to more than two years BNI kcp Bank. Univ. Jember The sampling technique in this study uses the accidental sampling approach. The number of samples is 100 respondents. The analysis method used is the path analysis method using SPSS 22 software. The results of this study show that the marketing mix has an effect on reputation, and reputation has an effect on saving decisions. Products, prices and promotions affect the decision to save while the place / location has no effect on the decision to save. From the results of the path analysis, reputation is only able to be an intervening variable on the place / location variable on saving decisions. Keywords: Product, Price, Place, Promotion, Reputation, Savings Decision
PENGARUH KUALITAS LAYANAN BERBASIS TEHNOLOGI INFORMASI (TI) TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN BONDOWOSO Fathorrasi Fathorrasi; Suwignyo Widagdo; Yuniorita Indah Handayani
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.524

Abstract

Entities both business and public, will improve the quality of service with dimensions that are well applied so that it becomes the key to success in the business and public sector. Good quality service will provide customer satisfaction. Customer satisfaction is the key to business success. Related research to discuss and analyze the effect of services quality based on Information Technology to customer satisfaction of the Regional Water Supply Company of Bondowoso Regency. The data used in this study are primary data obtained through questionnaires. The population of this study is active customers in the service area of ​​the Regional Water Supply Company of Bondowoso Regency with a total sample of 100 people and accidental sampling. For data analysis, the authors used multiple linear regression analysis. Based on the results of the analysis, it can be stated that simultaneously Information Technology (IT) based service quality variables consisting of Reliability, Tangible, Assurance, Empaty and Responsiveness affect customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Partially, the variable quality of service based on Information Technology (IT) consisting of Reliability, Tangible, Assurance, and Responsiveness affects customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Where as the variable quality of service based on Information Technology (IT) measured by Empathy partially did not affect customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Variables in service quality based on Information Technology (IT) as measured by reliability are the dominant variables in influencing the level of customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Keywords: Service Quality, Reliability, Tangible, Assurance, Empaty Responsiveness, and Customer Satisfaction
The Effect Of Brand Image, Quality Products And Price On Samsung Handphone Decision Purchase Della Nuril M; Yuniorita Indah Handayani
ABM : International Journal of Administration, Business and Management Vol 1 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v1i1.380

Abstract

This study aims to determine the effect of Brand Image either together or partially or to know the variables that affect consumer purchasing decisions. Independent variables used in this study are brand image (X1), Product Quality (X2) and Price (X3) while the dependent variable is Purchase Decision (Y). The research method used in this research is quantitative research method by using sample of 50 respondents of STIE Mandala Jember Students. Data analysis method used in this research is descriptive analysis method and multiple linear regression analysis. Data processing is done by using computer software SPSS 20 for windows. Keywords: Brand Image, Product Quality, Price and Purchase Decision
The Effect Of Emotional Quotient, Motivation And The Working Environment On Teacher’s Performance With Work Communications As A Moderation Variables In SMK PGRI 1 Giri Banyuwangi M. Hasyim; Muhammad Firdaus; Yuniorita Indah Handayani
ABM : International Journal of Administration, Business and Management Vol 2 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i1.389

Abstract

This study aims to determine the effect of emotional intelligence, motivation and work environment on teacher performance with work communication as moderation at SMK PGRI 1 Giri Banyuwangi. The data analyzed came from 35 teacher respondents in SMK PGRI 1 Giri Banyuwangi. Data analysis tools with multiple linear regression and multiple linear regression moderation variables with the interaction test method (MRA). The results of linear regression indicate that partially Emotional Intelligence has no significant effect on Teacher Performance, Motivation has a significant effect on Teacher Performance and the Work Environment has a significant effect on Teacher Performance. Line 2 linear regression with the addition of the independent variable Work Communication shows that partially Emotional Intelligence has no significant effect on Teacher Performance, Motivation has a significant effect on Teacher Performance, Work Environment has a significant effect on Teacher Performance and Work Communication has no significant effect on Teacher Performance. The results of the moderation regression show that work communication partially moderates the effect of Emotional Intelligence on Teacher Performance, Work Communication moderates the effect of motivation on Teacher Performance and Work Communication moderates weakens the influence of the Work Environment on Teacher Performance. Keywords: Emotional Intelligence, Motivation, Work environment, Work Communication and Teacher Performance.
PELATIHAN AKUNTANSI EMKM MELALUI APLIKASI SI APIK PADA PEMUDA KARANG TARUNA TUNAS BANGSA DESA WONOASRI KEC. TEMPUREJO KAB. JEMBER Wiwik Fitria Ningsih; Yuniorita Indah Handayani; Diana Dwi Astuti
JURNAL PENGABDIAN MASYARAKAT Vol 1 No 1 (2021)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v1i1.428

Abstract

Sebagian besar pengusaha umkm tidak mengetahui laba yang didapatkan, mereka menjawab bukan dengan nominal angka rupiah melainkan dengan benda-benda berwujud seperti motor, rumah, atau mobil. Jawaban tersebut tidak menggambarkan laba yang sebenarnya didapatkan oleh perusahaan karena itu merupakan salah satu penggunaan dana yang mungkin didanai dari laba atau justru dari utang ataupun pengambilan modal pemilik. Karena hal itulah maka kegiatan pelatihan akuntansi melalui aplikasi si Apik ini disambut hangat oleh para pemuda karang taruna untuk meningkatkan literasi tentang akuntansi dan mengukur laba secara baik dan benar. Kegiatan ini diadakan dengan metode ceramah dan learning by doing. Kegiatan semacam ini sangat bermanfaat bagi pemua karang taruna. Materi yang diberikan dapat menambah pemahaman mereka dibidang akuntansi. Keywords : Akuntansi, UMKM, Aplikasi