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All Journal Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Share: Jurnal Ekonomi dan Keuangan Islam Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Socius: Social Sciences Research Journal
Chalirafi, Chalirafi
Universitas Malikussaleh
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Journal : Share: Jurnal Ekonomi dan Keuangan Islam

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What Determines E-Loyalty and E-Trust of Indonesian Muslim Lecturers Using Video Conference? Munandar Munandar; Naufal Bachri; Chalirafi Chalirafi; Fuadi Fuadi
Share: Jurnal Ekonomi dan Keuangan Islam Vol 11, No 1 (2022)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v11i1.10566

Abstract

This study examines the effect of perceived privacy and perceived security on e-trust and e-loyalty of Muslim lecturers using video conference media. Additionally, the role of e-trust as a mediator in this relationship and the role of consumer innovativeness as a moderator of the relationship between e-trust and e-loyalty are investigated. The samples consisted of 250 respondents selected using a purposive sampling technique. The data was collected by a questionnaire survey and analyzed in AMOS using Structural Equation Modelling. The results indicate that perceived privacy and security considerably and favorably influenced e-trust. Similarly, e-trust and perceived privacy have a strong positive effect on e-loyalty, although perceived security has no effect. Moreover, e-trust could moderate the impact of perceived privacy on e-loyalty, but not the impact of perceived security on e-loyalty. Meanwhile, consumer innovation could not regulate the link between e-trust and e-loyalty. The findings have implications for establishing the concept of e-trust and customer innovativeness in the e-loyalty model.==========================================================================================================ABSTRAK – Apa Determinan E-Loyalitas dan E-Kepercayaan Dosen Muslim Indonesia dalam Menggunakan Video Conference? Penelitian ini menguji pengaruh persepsi privasi dan keamanan yang dirasakan terhadap e-kepercayaan dan e-loyalitas dosen muslim dalam menggunakan media video konferensi dan juga menguji peran e-kepercayaan sebagai mediasi dalam hubungan ini dan peran keinovatifan konsumen sebagai moderasi hubungan antara e-kepercayaan dan e-loyalitas. Sampel yang diambil sebanyak 250 responden dengan pendekatan purposive sampling dan metode analisis data yang digunakan adalah Structural Equation Modelling menggunakan AMOS. Hasil penelitian menunjukkan bahwa persepsi privasi dan persepsi keamanan berpengaruh positif dan signifikan terhadap e-kepercayaan. Persepsi privasi memiliki pengaruh positif dan signifikan terhadap e-loyalitas, persepsi keamanan tidak berpengaruh terhadap e-loyalitas, dan e-kepercayaan berpengaruh positif dan signifikan terhadap e-loyalitas. E-kepercayaan dapat memediasi efek privasi yang dirasakan pada e-loyalitas tetapi tidak memediasi pengaruh keamanan yang dirasakan pada e-loyalitas. Demikian juga, inovasi konsumen tidak dapat memoderasi hubungan e-kepercayaan terhadap e-loyalitas. Penelitian ini berimplikasi pada pengembangan konsep e-kepercayaan dan keinovatifan konsumen dalam model e-loyalitas.
Co-Authors Adnan Adnan Agustinawati Ahmad Fauzul Hakim Hasibuan Alfaridho Amri Amri Chairil Akhyar Cut Evi Oktaviani Damanhur, Damanhur Edyansyah, T Edyansyah, T. Eka Khairani Faisal Matriadi Falahuddin Falahuddin Fuadi Fuadi Hamdiah H Ichsan Ikramuddin, Ikramuddin Irada Sinta Irham Iskandar Juliana Juliana Juni Ahyar Juni Ahyar Maemonah, Maemonah Mariyudi Mariyudi Marzuki Marzuki Moh. Syauki Mohd. Heikal Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muhammad Abdy Yusuf Muhammad Subhan Muhammad Yusuf Munandar M Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Naufal Bachri, Naufal Rico Nur Ilham Ristati Ristati Ristati Ristati Ristati Ristati Sullaida, Sullaida Sutriani s Sutriani Sutriani Sutriani Sutriani T. Edyansyah Thasrif Murhadi Ulvia Ajnura