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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJISTECH (International Journal Of Information System & Technology) Management Studies and Entrepreneurship Journal (MSEJ) Akrab Juara : Jurnal Ilmu-ilmu Sosial IJISTECH Jurnal Ekonomi Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Esensi Infokom: Jurnal Esensi Sistem Informasi dan Sistem Komputer Jurnal Ilmiah Teknik Informatika (TEKINFO) Jurnal Manajemen dan Administrasi Antartika
Bilgah Bilgah
Universitas Bina Sarana Informatika
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

Abstract

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.
Co-Authors A Asep Aan Rahman Aan Rahman Adelia Lukitasari Adianta Sebayang Adianta Sebayang Alsen Medikano Amanda Dwi Shafira Arman Syah Putra Arman Syah Putra Ayu Safira Dedi Suharyadi Mety Titin Herawaty Nurhadi Nurhadi Nurul Aisyah Nurul Aisyah Nurul Aisyah Nurul Aisyah Nurzalinar Joesah Nurzalinar Joesah Rachmawati, Susan Rani Kurniasari Rani Suryani Rio Wirawan Rio Wirawan Susan Rahmawati