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All Journal Jurnal Pengabdian Pada Masyarakat Journal of Media and Communication Science (JcommSci) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Tuturlogi: Journal of Southeast Asian Communication JOSAR (Journal of Students Academic Research)
Hartin Nur Khusnia
Universitas Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Crisis Management of North Lombok District Government Public Relations During The Lombok Earthquake In 2018 Nadya Ulfa; I Wayan Suadnya; Hartin Nur Khusnia
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.48

Abstract

North Lombok District  is the worst affected area by the Lombok earthquake in 2018. Many hoaxes spread, even demonstration  for demanded stimulus fund during  disaster management. It could affect public trust in North Lombok District government. Therefore, North Lombok District government need Public Relations to manage communication crisis. The purpose of this research is to know the crisis management of North Lombok government Public Relations  during the Lombok earthquake in 2018. The type of this study is qualitative research with descriptive analysis. The result of this study show that North Lombok District Government Public Relations only respond to crisis according to the situation and conditions. It caused by they do not have a crisis communication plan before. The command post formed to effectively coordinate. Public Relations is more involved in information management activities. Analysis of public information is used as input and evaluation. After crisis, Public Relations formulated a long term plan to build the image of North Lombok government as the disaster resilient district.                                                                                                                                        Keywords: Crisis management; Government Public Relations;The Lombok Earthquake
Marketing Communication of Golden Palace Hotel in Increasing the Number of Visitors after Lombok Earthquake Fitriah Zaid Al Amudi; Hartin Nur Khusnia; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.54

Abstract

Lombok earthquake in August 2018 affected physical damage and casualties. The earthquake also has an impact on the hotel industry as one of the regional economic sectors. Golden Palace Hotel is a hotel that is affected by physical damage resulting in a decrease in occupancy of hotel rooms so that the Golden Palace hotel wants to increase the number of visitors by making marketing strategies. This study aims to determine the marketing communication strategy of the Golden Palace Hotel in increasing the number of visitors after the Lombok earthquake. This study used descriptive qualitative method. Data collection techniques are done by interview, observation and documentation study. Data analysis used in this research is data reduction, data presentation, and conclusion drawing. The data validity test is done by triangulating sources and member checking. The results showed that the Golden Palace Hotel did the determination of communicators, making messages, determining the targets, choosing the media used and determining the desired goals based on the elements of communication and marketing communication services strategy.Keywords: Marketing Communications; Golden Palace Hotel; Lombok earthquake
Reputasi Brand “Wonderful Indonesia” Saat Pandemi Covid-19 Siti Jhe Chotijah; Diyah Indiyati; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.88

Abstract

Wonderful Indonesia as national brand Tourism Indonesia has built such a reputation through communication and branding activities. In 2018, Wonderful Indonesia has ranked 47th in the world, beating its closest competitors, Truly Asia Malaysia and Amazing Thailand. This brand has been able to compete with 180 countries in the world by winning more than 40 awards over the past 3 years and encouraging tourism growth through foreign tourist visits and foreign exchange earnings. During the pandemic covid19 tourism became the worst sector not only in Indonesia but in the world. Maintaining reputation and brand becomes very important in pandemic conditions as an effort to maintain the market. Kemenparekraf as a state agency in charge of tourism issued a policy for the use of contextual logos during a pandemic namely "Thoughfull Indonesia". This brand does not replace Wonderful Indonesia but is used as the main and official communication and replaces the Wonderful Indonesia logo in official communication institutions. This will automatically affect the brand awareness and reputation of the Wonderful Indonesia brand. The contextual logo in communication is not something that is prohibited as long as it takes into account the rules of branding such as not resembling the brand master logo while still supporting the main logo. 
Media vs public trust during the pandemic Diyah Indiyati; Siti Chotijah; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.95

Abstract

The pandemic puts mass media on the main stage in the public spotlight. In the midst of rampant misinformation and disinformation related to the Corona Virus Disease 2019 (Covid-19) pandemic, the public's expectations for truthfull information are often wrapped in bubbles that make the public even more confused as to which media to trust. Meanwhile, the main role of the mass media, whichis expected to be able to increase public awareness of the pandemic that has occurred, actually leads to a point of view that questioned media trust. This paper analyzes the things that affect public confidence in the media during a pandemic.Keyword: Media, public trust, pandemic
Optimalisasi Gerakan Sadar Wisata melalui Produksi Video Promosi Desa Wisata Diyah Indiyati; Hartin Nur Khusnia; Siti Chotijah
Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202052.510

Abstract

OPTIMIZATION OF TOURISM CONSCIOUS MOVEMENT THROUGH VIDEO PRODUCTION OF TOURISM VILLAGE PROMOTION. West Nusa Tenggara has set the tourism sector become one of the backbone of regional development. NTB Province government also sets the growth target of the tourism industry to increase annually. For 2018, NTB has set a target of tourist arrivals reaching up to 4 million tourists. Various improvements were made, especially in the fields of infrastructure and accessibility in this region, as well as tourism promotion programs. The regional government certainly has allocated a budget for tourism promotions, but tourism promotions will not only be effective if it is carried out by the government alone. The community needs to participate in this tourism promotion effort. This Community Service Program offers tourism promotion efforts with participatory concepts carried out by youth who are members of the Pemuda Rinjani Mandiri (Prima) tourism awareness group. The hope is that promotional efforts can be carried out in accordance with the potential and values ​​of local wisdom that live in the community. One of the promotional efforts that will be carried out is through the production of promotional videos for Lantan Tourism Village which will be the product of this community empowerment program.
Daya Tahan Komunikasi Tradisional Komunitas Adat Bayan di Era Media Digital Hartin Nur Khusnia; Dian Lestari Miharja; Diyah Indiyati; Muhlis Muhlis; Siti Chotijah
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.169

Abstract

In the current era of digital information and communication media, the Bayan indigenous people still firmly maintain the existence of traditional communication. The Bayan indigenous people are part of the Sasak people who live on the island of Lombok, West Nusa Tenggara. Traditional communication has an essential role in the social life of the community. Besides being able to bind relations between communities to be harmonious, it is also the identity of a society. In this regard, knowing how the Bayan indigenous community can maintain traditional communication in the digital media era is crucial. Data were collected by interview, observation, and documentation methods, with the resource persons being the village heads of Sukadana, Baturakit, and Bayan, as well as traditional leaders from the villages of Baturakit and Karang Bajo. The results show that the Bayan indigenous people continue to use digital media or the internet to add insight. However, the Bayan indigenous people also consistently maintain traditional communication. The still-functioning traditional institutions indicate this; still ongoing traditional rituals, including traditional rituals related to Islamic holidays, gawe urip rituals, namely rituals related to life, gawe pati rituals, namely traditional ceremonies related to death; and the functioning of customary awik-awik or customary law. The existence of the traditional communication of the Bayan indigenous people is the responsibility of the customs authorities, the Bayan indigenous people in general, and government policymakers. The factors that affect the durability of this traditional communication are: people's belief in the values ​​of their ancestors that are still firmly held, strong characterizations of traditional stakeholders as opinion leaders, and customary sanctions are also reasons for indigenous peoples to maintain traditional values ​​which are manifested in traditional communication.
Pelatihan dan Pendampingan Implementasi Komunikasi Pemasaran Digital Pada UMKM di Desa Sigar Penjalin, Lombok Utara Hartin Nur Khusnia; Muhlis Muhlis; Yulanda Trisula Sidarta Yohanes
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.517

Abstract

The COVID-19 pandemic situation forces humans to minimize physical social interaction. In this context, the media in the network becomes the choice of means of interaction and communication so that each individual can stay connected. In such a situation, everyone is required to be able to adapt, including UMKM actors. However, the skill of UMKM actors in Sigar Penjalin village in utilizing digital media as a means of marketing communication is minimal, as well as the lack of ability to manage brands. Therefore this community service program carries the theme of training and assistance in implementing digital marketing communications. This activity aims to increase the knowledge and skills of UMKM actors to optimal in utilizing digital media as a means of marketing communication and the ability to manage brands well. The results of activities to increase the expertise of UMKM actors were carried out through training and mentoring focusing on the material on social media marketing and brand management. Through the training and mentoring, participants are equipped with knowledge about social media geography, product packaging, the importance of brands for producers and consumers, brand development models, and logo design using the Canva application.
Pelatihan Komunikasi Pemasaran Digital dalam Mempromosikan Gerabah Desa Banyumulek, Kediri, Kabupaten Lombok Barat Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.516

Abstract

Banyumulek Village, Kediri, West Lombok, is a famous pottery producer and visited by many tourists. However, the COVID-19 pandemic resulted in fewer tourists visiting Lombok, thus affecting the sales of pottery produced by Banyumulek Village. Based on this background, this service activity aims to support the promotion of pottery produced by Banyumulek Village residents through digital marketing communication training. The method of implementing this activity is to socialize the importance of using digital media as an online marketing tool during the pandemic and teach participants how to create creative content and attract public attention by utilizing social media to promote Banyumulek Village pottery products. From the results of the activity, it is known that the majority of participants (88.23%) have used social media as promotional media, of which 38.89% used Facebook, 33.33% used WhatsApp, and 27.78% used Facebook, Instagram, and WhatsApp as social media in promoting pottery products. However, the less attractive message design makes the results will be not optimal. To that end, the service team shared knowledge and hands-on practice regarding the preparation of instant messages and shooting techniques to obtain materials or digital promotional content for Bayumulek Village pottery products on the participants' social media.
Radio dan Pengembangan Pariwisata: Studi Kasus terhadap RRI Mataram dalam Mempromosikan MotoGP di Sirkuit Mandalika Lombok 2022 YY Wima Riyayanatasya; Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.195

Abstract

This study aims to determine the activities of reporters in promoting the MotoGP event at the Lombok Mandalika Circuit. The method used is a case study. This study uses data collection techniques in the form of interviews, observation, and documentation. The results of the study show that the activity of determining the topic of reporting on LPP RRI Mataram has been determined in editorial meetings, both news on air and online media. When the topic has been determined, then the reporter who covers MotoGP is determined. Selected reporters collect information related to tourism promotion through the MotoGP event. Some of these topics are supporting facilities for the MotoGP event, such as accommodation, transportation, to various kinds of tourist objects and special culinary delights. This is intended so that the public who reads and listens to get the information needed. The reporter's job in the field is to gather information, create a narrative, and submit it to the editor. However, if the narration made by the reporter is not enough, then the editor will return the narration to be completed. After obtaining approval from the editor, the narrative is submitted to the broadcasting department to be published on air. LPP Mataram as a broadcasting media also experiences problems in gathering information, such as language mastery that is not yet optimal for international events and knowledge of terms in MotoGP events. Keywords: Radio; agenda setting; promotion; motoGP ABSTRAK Penelitian ini bertujuan untuk mengetahui aktivitas reporter dalam mempromosikan event MotoGP di Sirkuit Mandalika Lombok. Metode yang digunakan adalah studi kasus. Penelitian ini menggunakan teknik pengumpulan data yang berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa aktivitas penentuan topik pemberitaan pada LPP RRI Mataram telah ditetapkan dalam rapat redaksi, baik berita on air maupun media online. Ketika topik telah ditetapkan, kemudian ditentukan reporter yang meliput MotoGP. Reporter terpilih melakukan pengumpulan informasi terkait promosi pariwisata melalui event MotoGP. Beberapa topik tersebut adalah fasilitas penunjang event MotoGP, seperti akomodasi, transportasi, hingga berbagai macam objek wisata dan kuliner khas. Hal ini bertujuan agar publik yang membaca maupun mendengarkan mendapatkan informasi yang dibutuhkan. Tugas reporter di lapangan adalah menggali informasi, membuat narasi, dan menyerahkan pada redaksi. Namun jika narasi yang dibuat reporter belum cukup, maka redaksi akan mengembalikan narasi untuk dilengkapi. Setelah mendapat persetujuan dari redaksi, narasi tersebut diserahkan pada bagian penyiaran untuk dipublikasikan secara on air. LPP Mataram sebagai media penyiaran juga mengalami kendala dalam melakukan pengumpulan informasi, seperti penguasaan bahasa yang belum optimal untuk event internasional dan pengetahuan mengenai istilah dalam event MotoGP. Kata Kunci: Radio; agenda setting; promosi; motoGP
COMMUNICATING LOCAL WISDOM IN DEVELOPING VILLAGE REGULATIONS ON SUSTAINABLE TOURISM DEVELOPMENT Diyah Indiyati; Hartin Nur Khusnia; Muhlis; Siti Chotijah
JOSAR (Journal of Students Academic Research) Vol 6 No 3: September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v7i1.1509

Abstract

Tourism is considered as one of the hopes in economic growth both at the national level and at the local level. A number of local tourism spots continue to be introduced to increase the number of tourist visits. However, the growth of tourism targeting massive tourism will certainly have a diverse impact, not only a positive impact but also the potential to bring excesses that affect the community in socio-economic aspects. People learn that something that grows quickly will ignite social change which sometimes clash with the values ​​of local wisdom that were first present in the community. This study aims to find out how local wisdom communicate within the community to be integrated with policies at the rural level in the form of rural regulations in developing sustainable tourism. This study uses an action research method case study of Lantan Tourism Village which is located in the southern belt of Rinjani. The results shown are that the tourism village community has the potential to actively participate in formulating policy making, but there are some local wisdoms that have encountered obstacles to be harmonized with applicable regulations when linked to sustainable tourism. A number of issues have emerged, including identification of ongoing communication patterns, communication barriers, identification of potentials, identification of local wisdom
Co-Authors Agus Purbathin Hadi Dian Lestari Miharja Diyah Indiyati Fitriah Zaid Al Amudi I Wayan Suadnya INDIYATI, DIYAH Muhlis Muhlis Muhlis Nadya Ulfa Quincy Diena Khailifa Siti Chotijah Siti Chotijah Siti Jhe Chotijah Yulanda Trisula Sidarta Yohanes Yulanda Trisula Sidarta Yohanes YY Wima Riyayanatasya