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All Journal Jurnal Pengabdian Pada Masyarakat Journal of Media and Communication Science (JcommSci) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Tuturlogi: Journal of Southeast Asian Communication JOSAR (Journal of Students Academic Research)
Hartin Nur Khusnia
Universitas Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Tuturlogi: Journal of Southeast Asian Communication

 1 
Implementasi Corporate Social Responsibility PT. Amman Mineral Nusa Tenggara Dalam Membentuk Citra Perusahaan Quincy Diena Khailifa; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes; Dian Lestari Miharja
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.003.02.5

Abstract

The rapid growth of CSR implementation in Indonesia is directily proportional to the growth of the public concerns and demands. However, there are still many kinds of problems and failures that are found due to the lack of the corporate's understandings regarding the CSR itself, even though the success of a CSR plays a big role in forming a corporate's image. In West Nusa Tenggara, one of the corporates that actively implement their CSR programs is PT. Amman Mineral Nusa Tenggara. Thus, the objective for this research was to know and understand the implementation of CSR done by PT. Amman Mineral Nusa Tenggara through economic empowerment in forming a company image. The results of this research show that the implementation of CSR by PT. Amman Mineral Nusa Tenggara through economic empowerment is done through collaborations with implementing partner to form a community within the beneficiaries and to carry out face-to-face training and assistance. This implementation indicates that PT. Amman Mineral Nusa Tenggara has implemented the main principles that determine the success of CSR itself, which are sustainability, accountability, and transparency. Keywords: 
Co-Authors Agus Purbathin Hadi Dian Lestari Miharja Diyah Indiyati Fitriah Zaid Al Amudi I Wayan Suadnya INDIYATI, DIYAH Muhlis Muhlis Muhlis Nadya Ulfa Quincy Diena Khailifa Siti Chotijah Siti Chotijah Siti Jhe Chotijah Yulanda Trisula Sidarta Yohanes Yulanda Trisula Sidarta Yohanes YY Wima Riyayanatasya