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All Journal Jurnal Pekommas Channel : Jurnal Komunikasi ETTISAL Journal of Communication Journal of Media and Communication Science (JcommSci) Spirit Publik : Jurnal Administrasi Publik Prosiding Seminar Nasional Program Pengabdian Masyarakat Prospect: Jurnal Pemberdayaan Masyarakat CHANNEL: Jurnal Komunikasi
Wulandari, Astri
Universitas Mercu Buana Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Journal : Journal of Media and Communication Science (JcommSci)

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Proses Pengambilan Keputusan dalam Situs Belanja Online “Shopee” sebagai Pemenuhan Kebutuhan Konsumen Astri Wulandari; Christine Pingkan Sampouw
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 2 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i2.68

Abstract

Saat ini konsumen dihadapkan dengan banyak pilihan cara untuk memenuhi keinginan dankebutuhannya. Situs belanja online seolah-olah menjadi satu cara cepat untuk dapat memenuhihasrat belanja konsumen. Shopee memiliki beragam kategori produk yang ditawarkan kepadakonsumen. Kerjasama antara Shopee dengan endorsement juga tampak sebagai upaya untukmenjaga eksistensi tren di bidang yang semakin luas. Pada penelitian ini juga tampak bahwaterdapat keragaman latar belakang yang menaungi masing-masing kepribadian konsumen untukmenggunakan market place ini. Jenis penelitian ini adalah kualitatif dengan menggunakan metodewawancara mendalam. Subjek penelitian terdiri dari enam informan dengan latar belakang perilakukonsumen yang berbeda-beda. Analisis dilakukan dengan membagi dua jenis data yakni data primerdari wawancara langsung, dan data sekunder dari artikel yang relevan. Proses pengambilankeputusan pembelian para konsumen dalam membeli produk dalam situs belanja Shopee dilakukandengan beragam cara berdasarkan latar belakang dan keinginan dari dalam diri masing-masing. Olehkarena pengambilan keputusan yang dilakukan oleh konsumen menjadi berbeda-beda seiringberubahnya pola belanja saat ini. Kebutuhan tersier dengan cepat berubah seolah-olah menjadisangat primer mengalahkan kebutuhan primer yang sesungguhnya.Kata kunci: Perilaku Konsumen, Proses pengambilan keputusan, E-Commerce, Shopee
INFORMATION DISORDER & THE ONLINE’S GATEKEEPING MECHANISM STRUGGLE IN POST TRUTH ERA roziana febrianita; Astri Wulandari
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.78

Abstract

Online journalistic practice in Indonesia has become a singular phenomenon in the digital era. Along with the rapid development of communication technology, the news portals in this country are also growing. The ease of access to any information; which is able to be accessed by anyone and anywhere has emerged to be one of many factors why online news sites tendecially being used as the main reference for any kind of information. Oppositely, there has been a wide spreading of misinformation, malinformation as well disinformation, which are circulated on social media and micro-blogging media. The concepts authors initiate in this research are the gatekeeping mechanism and disorder information. This has become the focal point of the paper to observe how the gatekeeping mechanism struggle with the occurrence. This paper method is qualitative, preserverving the interview data collecting technique. Informants in this paper are the editorial team of Liputan6.com and Detikcom. The conclusions of this article are : (a) Liputan6.com implemented traditional gatekeeping yet a gatewatching for the reader(s), Detikcom performing a processing journalism, (b) both media stated Information selection based on certain criteria, (c) Liputan6com expending SCTV East Java Bureau for disseminating the local news, Detikcom has representative in the back office in East Java for the local news, (d) both media having the awareness whether the selecting information leading to online news term’s and phenomenon nowadays. Keywords: Information Disorder, Gatekeeping Mechanism, Online News Portal, Post Truth Era, Online Journalism
Consumer Buying Interest: Survey of Shopee Consumers in Yogyakarta Astri Wulandari; Dessy Putri Wahyuni; M. Nastain
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 3 (2021): JCommsci Vol 4 No 3 2021
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i3.152

Abstract

The digital era has led consumer behavior to shop online. It is undeniable that online shopping is indeed more in demand by some consumers because of various supporting factors. Shopee is an online shop application with many features so that consumers can easily shop, explore and even easily create an online store and sell products. This study uses quantitative research methods to see the effect of buying interest in Shopee online shopping in Yogyakarta. Sources of data were obtained from primary and secondary data with cluster sampling technique to 500 respondents. The results showed that each indicator of buying interest showed positive and significant results. The Transactional Interest indicator is included in the value category with a percentage of 34%, and then for Reference Interest, it has a percentage order of 69% with a very high category. Then for Preferential Interest, the order of category is very high at 70%, and Explanative Interest with a high percentage category at 58%.
Co-Authors Catur Nugroho Christine Pingkan Sampouw Dessy Putri Wahyuni Felicciana Yayi Amanova Kristina Andryani Lutfiyati, Nur Latifah Muhamad Nastain Mutaqin Akbar Nur Latifah Lutfiyati Rosalia Prismarini Nurdiarti Roziana Febrianita Siti Noor Fauziah