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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi IMAGE AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat The International Journal of Business Review (The Jobs Review) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi
Chairul Furqon, Chairul
UniversitasPendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Indonesian Higher Education Marketing: Barrier and Challenges in New Normal Education and its Impact to Competitive Advantages Purnomo Purnomo; Chairul Furqon; Disman Disman; Ratih Hurriyati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6683

Abstract

In the context of the COVID-19 pandemic, the government, parents, and students themselves have different perceptions of learning needs. In Indonesia, there are three policies issued by the Ministry of Education and Culture related to the implementation of higher education in the era of adaptation to new habits (New Normal), related to the implementation of the new academic year, the implementation of the learning process, and the use of campus facilities or services. In the era of the Covid-19 Pandemic, students are forced to access sources of knowledge and information in cyberspace and can be accessed anywhere. The transition from offline to online teaching and learning can be complex, problematic and requires an evolutionary (gradual) effort. Substantial realistic efforts are needed to transform from a face-to-face teaching culture. especially in terms of offering higher education to prospective students, there are many challenges and obstacles that are passed in the higher education marketing process, in this study it is examined how higher education offers should be made during a pandemic, what are the challenges and obstacles and its impact to higher education competitive advantages, through a quantitative approach and data run by PLS-SEM. The result of this study shown education marketing with ideal STP affect Higher Education Competitiveness and recomend that education marketers must be able to distinguish their market between the short-term market, future market and primary market, secondary market in targeting consumers. A short-term target market is a market that’s more suitable for the pandemic term which generates sales in the near future. 
INVESTASI SDM MELALUI PENDIDIKAN DAN NILAI EKONOMI PENDIDIKAN Chairul Furqon
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 5 No. 2 (2008): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v5i2.374

Abstract

As widely known, capable human resource holds an important role in the economicdevelopment. One among many other media for improving human resource capability is education and training in which human resource is facilitated to develop their knowledge, skills and attitude. At glance, education looks to be a cost. However, it actually is a long-term investment because the education process results in a better bargaining power of human resource before the corporate organizations requiring capable human resource. In addition, the result of the education process simultaneously contributes to the country’s economic growth. Capable human resource plays a part in improving social welfare as well. Better welfare theoretically corresponds to better purchasing power and unquestionably promotes the country’s economic development
KUALITAS PELAYANAN PADA PERGURUAN TINGGI Chairul Furqon
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 4 No. 4 (2007): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v4i4.389

Abstract

Higher education institutions typify a social, formal institution encompassing internal and external relations among their stakeholder.s. At present, as free competition era endures, higher education institutions must be more responsive to their stakeholders, especially their internal stakeholders, i.e their students as their main asset. Therefore, identification of students’ perception toward institution’s performance is really imperative. This can be done through research on higher education institution’s service quality, where importance-performance analysis can be conducted from viewpoints: learning process, academic assistance, supporting educational resources, extracurricular activities, communication with institution administartors, and administrative services. Information on these aspects may become a gadget for evaluation. In the long run, it is expected to be able to revitalize higher education institutions to breed qualified graduates. Qualifiedgraduates which meet the business sector standard will eventually help develop the country’s competitiveness.
Co-Authors Adib Sultan, Adib Ayan, Syaiful Dede Kurnia Disman Disman Fanji Wijaya Kusnendi Kusnendi Medina Juniar Djauhari Mokh Adib Sultan, Mokh Adib Purnomo Purnomo Ratih Hurriyati Surachman, Eka Tri Adi Putra