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All Journal JURNAL SISTEM INFORMASI BISNIS BBM (Buletin Bisnis dan Manajemen) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis G-Tech : Jurnal Teknologi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomika dan Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Surya Informatika Jurnal Ekonomika dan Bisnis
Ari Muhardono
Universitas Pekalongan
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Journal : Jurnal Ekonomika dan Bisnis

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Model Komunikasi AISAS Sebagai Efektifitas Paid Promote Terhadap Keputusan Pembelian Konsumen Danang Satrio; Ari Muhardono; Dini Hari Mentariku Lahir
Jurnal Ekonomika dan Bisnis Vol 10 No 1 (2023): Jurnal Ekonomika dan Bisnis UNISS
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jeb.Vol10.Jeb1.263

Abstract

This study aims to test and analyze the influence of the AISAS communication model as the effectiveness of paid promote on consumers' purchasing decisions. The free variables in this study are Attention, Interest, Search, Action and Share. The population in the study were Instagram users who followed Instagram accounts @giladiskonn aged 17-45th, and took a sample of 121 people. The analytical tool used in this study is linear regression analysis using SPSS software. Based on the results of hypothesis testing, it is known that the Attention and Share variables have a significant effect on consumers' purchasing decisions, while the Interest, Search and Action variables do not have a significant effect on consumers' purchasing decisions.
Co-Authors Ahmad Adi Fadhilah Arina Sa'adah Arya Ajhie Saputra Chalimah . Danang Satrio Daru Anggara Murty Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dini Hari Mentariku Lahir Dwi Edi Wibowo Dwi Susilo Dwi Susilo Dwi Susilo Heni Indah Lestari Ina Rotul Mila Maghfiroh Maghfiroh Mahardika Diazwara Mar'ah Mar'ah Mazidatul Khasanah Meliza Meliza Milla Imadiya Muhammad Baqo Muhammad Fanni Firmansyah Nalda Raist Sahara Fitri Namiya Rizqina R Rizal Isnanto Riki Andi Fajar Siti Yunitarini Titi Rahayu Prasetiani Tsamara Tsamara Wenti Ayu Sunarjo Yovita Christi Zahro Zahro