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All Journal Jurnal Komunikasi Pembangunan Jurnal Komodifikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Fitrinanda An Nur
Universitas Ahmad Dahlan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

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Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Fani Sania Rahmawati; Fitrinanda An Nur; Iva Fikrani Deslia
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Co-Authors Adiprabowo, Vani Dias Fani Sania Rahmawati Hariyanti, Nunik Iva Fikrani Deslia Kharisma Alfi Mufid Salim Nadila Wahyuni Rendra Widyatama Rifdah Zulfah Ghina Nabilah Rustono Farady Marta Wahidah Mahanani Zeni Putri Pinasti