Garuda - Garba Rujukan Digital

FAKTOR KOMPENSASI DAN STRATEGI GOJEK DALAM MENINGKATKAN KEPUASAN KERJA PARA DRIVER Darma, Gede Sri; Wicaksono, Katon; Sanica, I Gede; Abiyasa, Agus Putu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 6, No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v6i3.27105

Employees are the main assets of the company that requires the company to be able to create employee satisfaction so as to increase productivity. One strategy to increase power is through compensation. The purpose of this study was to determine the compensation factors and Gojek's strategy in increasing job satisfaction of Gojek drivers. This type of research uses qualitative research. The data source used is primary data. Data collection techniques using observation, interviews and documentation, research subjects and Man-six Go-jek drivers in Denpasar. The results showed the application of compensation with a trip and bonus system, a trip system with a 20% discount for companies, bonus points, daily bonuses. With the current compensation system, drivers are satisfied even without a fixed salary. Gojek's strategy in increasing job satisfaction of gojek drivers is to innovate to improve the system and management by replacing the old system with a rating system.

Menguji Ketajaman Implementasi E-Commerce Dalam Penjualan Kamar Hotel di Bali Ni Made Widani; Agus Putu Abiyasa; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe concept of a market provider of room rentals or residential units using online networking information technology systems to increase the hotel revenue & also effective strategy to comfit offline strategy in the hotel industry. It is still unclear whether the implementation of e-commerce are work in all hotel strategy in the develop hotel revenue in the hotel industry. The purpose of this study is to analyze the fenomena average rooms rate (ARR) in Holiday Inn Express Bali which using standard operation procedure worldwide, International Hotel Group (IHG) which compare than other country still low especially in Asia Pacific area while location wise and company strategy is part of the factor issues & also price war happen in Bali market which need government policies in addressing the development of the hotel industry. This research used qualitative method that is constructive with literature review and documentation as the premier data source. The results of the study cover the advantages and disadvantages of the existence of online market places for Holiday Inn Express in Bali especially and in the hotel industry generally. This research of e-commerce is contributes to the hotel industry to generate & develop the revenue. To maximize the online source in generate revenue the hotel strategy need to hire special person incharge to taking care the tasking of online market needs to bush the hotel occupancy and also yielding with average room rate, while standardization of the quality of rooms or residences are also the important leased needs to be done to ensure the quality of the products and services offer as well, especially in online market place. Further studies can be conducted to analyze the sales & marketing strategy using e-commerce (online travel agents) which hotel should always pro active to make special offer to genereate last minute booking base on occupancy daily facing & at least one or two week before promotion progress and also advance purchace strategy like minimum 6 months booking costumer will get special rate, rooms inventory monitor and maintain good communication with maintain relationship by consider their production ( like review top 10 production in a month) will feel the appreciation from all online agents partner are the best strategy to achieve company expectation.

Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata Kadek Ardi Permana; Agus Putu Abiyasa
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian I Putu Lugra Agusta Pranawa; Agus Putu Abiyasa
Jurnal Manajemen dan Bisnis Vol 16 No 4 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

Desain Instrumen Smart System Berteknologi IoT dan Hybrid Power Agus Putu Abiyasa; I Kadek Arta Wiguna; I Gusti Ayu Wulan Krisna Dewi
TIERS Information Technology Journal Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Energi listrik merupakan kebutuhan primer yang digunakan dalam kehidupan. Energi listrik dapa bersrumber dari banyak hal seperti energi batu bara, minyak, angin, nuklir serta energi matahari. Energi matahari merupakan salah satu energi terbarukan yang dimana pemanfaatan enargi matahari di Indonesia masih belum optimal padahal energi matahari di Indonesia sangatlah melimpah. Dalam penggunaan energi listri sering kali mengalami permasalahan padamnya energi listrik dan tidak memiliki sumber energi cadanganan sehingga menghambat kegiatan manusia khususnya dibidang pertanian hidroponik. Pertanian hidroponik sangan bergantung pada energi listrik untuk menyakan perangkat seperti pompa dan blower. Maka dari itu penelitian ini membahas tentang sistem hybrid power yang berteknologi IoT yang dirancang sesuai sandar industri dengan metode pencarian literasi, perancangan serta perencanaan, etching dan soldering serta pengujian.Tujuan dari penelitian ini adalah untuk menciptakan sebuah alat yang berkemampuan hybrid power antara energi listrik PLN dengan Energi listrik matahari, agar bisa membantu petani di bidang hydroponik. Hasil dari penelitian ini berupa design instrumen smart system berteknologi IoT dan hybrid power.

UTILIZATION OF DIGITAL MARKETING AS A MODERN TEBE AND PLASTIC EXCHANGE BRANDING STRATEGY IN PENEBEL VILLAGE Gloria Ayu Natalia Sihaloho; Agus Putu Abiyasa; Timoteus Rivaldo Purnama Berahi; Ni Wayan Marchella Ernita Lestari; Christian Timothy Ananda; Vivy Mella Saputri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 6 No 3 (2022): September 2022
Publisher : LPPM Univ. Ibn Khaldun Bogor

Garbage is still a problem in society. One of them is in Penebel Village itself. This can be seen from the low interest of the people of Penebel Village to separate organic and non-organic waste independently. Even though various efforts have been made by the Village to overcome the waste problem. Starting from providing education to the community to going directly to the field. There are several methods of processing waste carried out by Penebel Village, including processing organic waste by making modern tebe. Meanwhile, the processing of inorganic waste itself is carried out through a waste crematorium and also plastic exchange. Seeing the problem regarding waste that is still so large, one of the small groups, namely group 1, which is active in the village of Penebel, made a work program, namely branding. This work program was born as a form of solution from the Penebel Village Community Service Program students to influence public awareness about efforts to tackle the dangers of waste. For this reason, the branding carried out is modern Tebe branding and plastic exchange. From this community service activity, digital products have been produced in the form of branding videos about modern tebe and plastic exchange. In addition, this digital marketing activity has also been published on YouTube KKN Penebel Village

Adaptasi Social Media Marketing sebagai Strategi Mempertahankan Eksistensi di Tengah Pandemi Covid-19 Luh Putu Eka Darmayanti; Agus Putu Abiyasa
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 2 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i2.3498

This decriptive research uses a qualitative approach that aims to describe the concept of adapting social media marketing as a strategy to maintain existence in the midst of the Covid-19 pandemic, at Umah Sablon Buleleng (USB) Bali as an object. There are seven informants, namely business owners, social media marketing operators, and five consumers of USB Bali. Primary and secondary data as data sources were collected using observation, interview, and documentation techniques. Verification of the validity of the analysis results using data credibility test with source triangulation and technical triangulation. This study obtained three main findings. First, there was a change in consumer behavior experienced by USB Bali consumers before and after the COVID-19 Pandemic, and the New Normal period. Second, the form of digital marketing transformation experienced by USB Bali in the midst of the Covid-19 pandemic. Third, USB Bali has a strategy to maintain its existence in the midst of the Covid-19 pandemic.

Desain Instrumen Smart System Berteknologi IoT dan Hybrid Power Agus Putu Abiyasa; I Kadek Arta Wiguna; I Gusti Ayu Wulan Krisna Dewi
TIERS Information Technology Journal Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Energi listrik merupakan kebutuhan primer yang digunakan dalam kehidupan. Energi listrik dapa bersrumber dari banyak hal seperti energi batu bara, minyak, angin, nuklir serta energi matahari. Energi matahari merupakan salah satu energi terbarukan yang dimana pemanfaatan enargi matahari di Indonesia masih belum optimal padahal energi matahari di Indonesia sangatlah melimpah. Dalam penggunaan energi listri sering kali mengalami permasalahan padamnya energi listrik dan tidak memiliki sumber energi cadanganan sehingga menghambat kegiatan manusia khususnya dibidang pertanian hidroponik. Pertanian hidroponik sangan bergantung pada energi listrik untuk menyakan perangkat seperti pompa dan blower. Maka dari itu penelitian ini membahas tentang sistem hybrid power yang berteknologi IoT yang dirancang sesuai sandar industri dengan metode pencarian literasi, perancangan serta perencanaan, etching dan soldering serta pengujian.Tujuan dari penelitian ini adalah untuk menciptakan sebuah alat yang berkemampuan hybrid power antara energi listrik PLN dengan Energi listrik matahari, agar bisa membantu petani di bidang hydroponik. Hasil dari penelitian ini berupa design instrumen smart system berteknologi IoT dan hybrid power.

MENINGKATKAN PEMASARAN MINYAK KELAPA MELALUI DIGITAL MARKETING wayan mahendrawan; Agus Putu Abiyasa
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 8 No. 1 (2022): April
Publisher : Universitas Djuanda Bogor

ABSTRAKPerkembangan teknologi digital saat ini memiliki perkembang yang sangat pesat dan berpengaruh bagi masyarakat dalam mendukung pemasaran di berbagai kegiatan bisnis baik besar maupun kecil agar dapat dikenal secara global. Teknologi digital Marketing merupakan media yang memberikan wadah dan informasi kepada masyarakat agar lebih mudah melakukan pemasaran secara online. Dampak yang sangat berpengaruh untuk meningkatkan pemasaran secara online yaitu pemanfaatan media sosial sebagai alat untuk melakukan pemasaran secara online dan dengan adanya media sosial ini sangat berpengaruh pesat untuk meningkatkat penjualan suatu produk. Dengan menggunakan digital marketing dalam hal ini adalah media sosial, hasil industri rumahan berupa minyak kelapa bisa di pasarkan melalui sosial media. Awalnya kegiatan ini hanya untuk kebutuhan sehari hari, tetapi saat ini justru menjadi kegiatan utama sebagai penambah perputaran ekonomi dalam rumah tangga.Keywords : Digital Marketing, Media Sosial

The Impact of Employee Gathering in Increasing Morale of ANC Lab Bali Employees Santi Setiari; Agus Putu Abiyasa
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Dalam meningkatkan semangat kerja Employee Gathering sangat dibutuhkan untuk membantu menumbuhkan hubungan yang baik antar pemimpin dan karyawan serta karyawan dengan karyawan. Kegiatan Employee Gathering dapat dilakukan dengan outing, workshop, dan seminar. Pentingnya kegiatan Employee Gathering ini terkadang berjalan tidak efektif karena kurangnya keikutsertaan dari pimpinan dan komunikasi yang kurang baik pada saat kegiatan berlangsung dapat mengakibatkan kurangnya motivasi kerja sehingga menurunkan semangat kerja karyawan. Apabila semanngat kerja karyawan meningkat akan memaksimalkan produktifitas para karyawan dalam bekerja. Maka tujuan dari dilakukannya penelitian ini adalah untuk mengetahui dampak Employee Gathering dalam meningkatkan semangat kerja karyawan. Penelitian ini menggunakan metode observasi melalui google form yang disebarkan kepada 23 orang karyawan, wawancara, serta dokumentasi. Hasil dari penelitian ini adalah sebanyak 95,7% karyawan merasa semangat kerja meningkat setelah diadakannya Employee Gathering. Sehingga kegiatan Employee Gathering berdampak positif dalam meningkatkan semangat kerja karyawan ANC Lab Bali.

Title

Found 15 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 15 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 15 Documents
Search