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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Publica: Jurnal Pemikiran Administrasi Negara International Journal of Economic, Technology and Social Sciences (Injects)
Nelly Armayanti
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ONLINE MARKETING DALAM MENCIPTAKAN NIAT BELI (STUDI PADA TOKOPEDIA.COM) Nelly Armayanti; Rangga Restu Prayogo
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 2, No 2 (2018): Journal for Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.458 KB)

Abstract

ABSTRAKPemasaran secara online menjadi sebuah fenomena baru di dunia pemasaran. Kecanggihan teknologi berbasis online memberikan solusi bagi organisasi bisnis untuk menciptakan niat beli konsumen. Tujuan penelitian ini adalah untuk mempelajari hubungan antara E-store image, perceived value dan purchase intention dalam transaksi online. Kuesioner diberikan kepada mahasiswa yang berada pada lingkungan universitas dengan menggunakan teknik sampling purposive sampling dengan pengambilan sampel accidental sampling. Reliabilitas dan validitas diukur melalui rata – rata variasi (AVE), analisis Cronbach’s alpha, dan analisis korelasi. Analisis menggunakan struktur model (PLS-SEM) dengan smartPLS yang digunakan untuk menguji hubungan antara variabel penelitian yang menggunakan 102 responden. Selain itu, hasil empiris dari PLS-SEM menunjukkan bahwa; E-store image positif mempengaruhi perceived value;  E-store image tidak dapat mempengaruhi purchase intention;  perceived value tidak dapat mempengaruhi purchase intention.Kata kunci                 : E-Store Image, Perceived Value, Purchase Intention
LIMBAH TEMPURUNG DAN KULIT KELAPA MUDA SEBAGAI ALTERNATIF PENGGANTI POLYBAG DAN BRIKET ARANG RAMAH LINGKUNGAN Choms Gary Ganda Tua Sibarani; Sondang Aida Silalahi; Nelly Armayanti; Tuti Sriwedari; Joko Suharianto
AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2021): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LP2M UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v5i2.971

Abstract

Kegiatan pengabdian masyarakata yang dilakukan oleh tim pada kesempatan ini bertujuan untuk memberikan beberapa alternatif pendapatan sampingan bagi pengusaha kelapa muda. Beberapa permasalahan yang dihadapi oleh para mitra dalam hal ini yaitu terkhusus pada: a). Limbah tempurung kelapa muda dan kulit potongan kelapa muda yang terbuang begitu saja dan menumpuk yang terletak di samping/di belakang usaha kelapa muda; b) sistem pembukuan yang masih tradisional bahkan ada mitra yang tidak melakukan pencatatan pembukuan sebelumnya. Target khusus atau solusi yang diharapkan dalam pengabdian kepada masyarakat ini yaitu: a). Mitra dapat mengolah limbah kelapa muda menjadi sumber pendapatan baru yaitu dengan cara membuat batok kelapa muda bekas menjadi pot/polybag yang alami dan ramah lingkungan dengan penanaman bunga aglonema, dan b). bekas kulit potongan dan pecahan limbah batok kelapa muda yang dapat dimanfaatkan menjadi sumber bahan bakar, pengganti arang atau briket dari kelapa Muda. Tim pengabdian melakukan penyerahan TTG berupa tong tempat pembakaran tertutup dari tong bekas agar pembakaran optimal, dan pelatihan keuangan sederhana untuk mengetahui besaran pendapatan dari penjualan kelapa muda para mitra. Metode Pelaksanaan Pengabdian ini dilakukan dengan cara melakukan metode pendekatan diaawal, pelatihan dan pendampingan cara pembuatan hingga produk jadi sehingga alternatif pendapatan sampingan tadi bisa tercapai maksimal. Luaran yang dihasilkan dalam kegiatan ini sebagai berikut: a) publikasi media massa cetak dan online; (b) video kegiatan diupload di youtube; dan (c) artikel dalam jurnal Nasional ber-ISSN online dan cetak (d) merk usaha dagang (baliho/spanduk)desain kreativitas, media sosial dan juga titik lokasi usaha di google maps.
Policy Impact Analysis of The Harapan Family Program to Improve a Poor Household Welfare in Pardomuan Village Onanrunggu District Samosir Regency Dodi Pramana; Nelly Armayanti; Rita Dialusi Gultom
Publica: Jurnal Pemikiran Administrasi Negara Vol 14, No 1 (2022): Pemikiran Administrasi Negara 3
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v14i1.17846

Abstract

Poverty is a condition of a person or group whose basic rights are not fulfilled to maintain and develop a dignified life.The government overcomes poverty through various efforts, one of which is the Family Hope Program (PKH). This program aims to improve the community's welfare and overcome long-term problems, especially for those with Very Poor Households (RTSM). The Family Hope Program (PKH) has been implemented in Pardomuan Village, Onanrunggu District, Samosir Regency because many people are classified as Very Poor Households (RTSM). This research method uses a qualitative approach with a descriptive analysis research type. The study results obtained statements related to the socio-economic conditions of PKH recipients and the efficiency of PKH in overcoming poverty. The Family Hope Program (PKH) has been proven to be able to improve the welfare of people with Very Poor Households (RTSM) in Pardomuan village, especially by helping to meet the educational needs of children, supporting the health of pregnant women and toddlers, and meeting the needs of the elderly over 70 years old or with severe disabilities. Therefore, it can be concluded that the implementation of PKH can alleviate poverty, especially in RTSM in Pardomuan Village, Onanrunggu District, Samosir Regency, and can bring prosperity to the community.
STRENGTHENING THE HALAL INDUSTRY BASED ON MICRO, SMALL AND MEDIUM ENTERPRISES FOR FOOD PRODUCERS CERTIFIED BY THE INDONESIAN ULAMA COUNCIL IN NORTH SUMATRA PROVINCE Eko Wahyu Nugrahadi; Khafi Puddin; Nelly Armayanti; Jumiadi AW
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.785 KB) | DOI: 10.53695/injects.v2i2.452

Abstract

This study aims to determine the development of the halal industry for SMEs in North Sumatra Province. The test is carried out by factor analysis, namely to find out various factors that can strengthen the development of the halal industry. The factors in question are the role of the government, awareness of MSME actors, sharia compliance. Based on the results of the analysis, all factors determine the strengthening of the halal industry with a significant loading factor. The sample in this study were 45 SMEs spread across the cities of Medan, Binjai and Deli Serdang. The sampling technique used purposive sampling method with criteria for business age above 5 years, average monthly sales above 50 million and already having MUI halal certification. The contribution of this research shows that micro, small and medium enterprises to the regional economy. Local governments play a role in the development of the halal industry. The limitation of this study is that it does not include regulatory variables so that local governments need to issue regional regulations that regulate business/industry actors to always maintain the quality of their products according to Islamic law which is marked by certification from Indonesian Ulama. Board. Further research can add other relevant variables
Co-Authors Choms Gary Ganda Tua Sibarani Dodi Pramana Eko Wahyu Nugrahadi Joko Suharianto Jumiadi AW Khafi Puddin Rangga Restu Prayogo, Rangga Restu Rita Dialusi Gultom Sondang Aida Silalahi Sriwedari, Tuti