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All Journal Sains Manajemen:Jurnal Manajemen UNSERA J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Menara Ilmu Journal Of Management Science (JMAS) JURNAL INOVASI PENDIDIKAN EKONOMI International Journal of Educational Management and Innovation (IJEMI) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Simki Economic Marketing Management Studies Strategic: Journal of Management Sciences The Es Economics and Entrepreneurship SURPLUS : Jurnal Ekonomi dan Bisnis Journal of Business Management and Economic Development Miftah : Jurnal Ekonomi dan Bisnis Islam Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal STIA Bengkulu : Committe to Administration for Education Quality
RAMADHI RAMADHI
Andalas University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : The Es Economics and Entrepreneurship

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Innovating for the Future: A Bibliometric Examination of Business Strategy Research and the Pursuit of Market Leadership Ainil Mardiah; Ramadhi Ramadhi; Santy Sriharyati; Erwina Kartika Devi
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.124

Abstract

This research conducts a comprehensive bibliometric analysis of the literature on business strategy and the pursuit of market leadership. By employing bibliometric techniques and leveraging the VOSviewer software, the study identifies key authors, journals, keywords, and citation patterns within the field. The analysis reveals influential contributors, emerging trends, and interconnected themes that have shaped strategic thinking. The study offers valuable insights for scholars, practitioners, and policymakers seeking to understand the dynamics of business strategy and its implications for achieving market leadership. By examining the evolution of research, the research methodology, results, and discussions, this research aims to contribute to informed decision-making and future research directions in the pursuit of market leadership.
Co-Authors Ainil Mardiah ANDI AMRI Andi Amri Desi Rosalina Edo Andrefson Eko Fikriando Erwina Kartika Devi Harif Amali Rivai Juli Adevia Kiki Sarianti Lukito, Hendra Mitra Sami Gultom Nora Damayanti Nora Damayanti Oza Syafriani Relifra Relifra Santy Sriharyati Solandri Solandri Yolanda Desti Yozi Putri Sakinah Zulmi Ramdani