Article Per Year (5 Year)
p-Index From 2019 - 2024
1.463
P-Index
This Author published in this journals
All Journal PAUD Teratai JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK International Journal of Artificial Intelligence Research Jurnal Sinergitas PkM & CSR Altasia : Jurnal Pariwisata Indonesia Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Komitmen : Jurnal Ilmiah Manajemen Jurnal Manajemen Bisnis Transportasi dan Logistik JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Aisyah Rahmawati
Institut Transportasi Dan Logistik Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen Transportasi

 1 
THE PERCEIVED IMAGE OF TRANSJAKARTA BUS RAPID TRANSIT Andri Warman; Muhammad Iqbal Firdaus; Aisyah Rahmawati
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 1 (2015): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v2i1.151

Abstract

Public transport services provided by Bus Rapid Transit TransJakarta has been launched by the local government of DKI Jakarta as a mass and rapid transport mode that can attract the users of personal vehicle to use this mode of transport. Although the passengers are increasing, but the condition has not reached the optimum level yet. This study is done as an attempt to map the image perceived by the users, either frequent users, occasional users, or non-frequent users. The image projected by the users will depend on the experience degree and information each individual has. The method used here is descriptive analysis and reduction factor to obtain the dimensions of image in the respondents’ mind toward TransJakarta bus. The result shows five dimensions that construct the image, namely affective dimension (Eigenvalue = 5,488, or 26% of all variances), dimension of vehicle aspects (Eigenvalue = 1,794, or 8.5% of all variances), dimension of service characteristic (Eigenvalue = 1,635, or 7.8% of all variances), dimension of impact on the trip (Eigenvalue = 1,348, or 6.4% of all variances), and dimension of impact on the user/other people (Eigenvalue = 1,088, or 5.1% of all variances).
THE LOYALTY OF GARUDA INDONESIA CUSTOMERS TO THE ROUTE OF JAKARTA-SURABAYA Aisyah Rahmawati
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 3 (2015): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v2i3.147

Abstract

Survey methods are used to determine the effect of pricing policy implementation (X1), quality of service (X2), and customer loyalty (Y) on PT. Garuda Indonesia, for Jakarta-Surabaya route in 2014. With a population of 773 154 passengers and a sample of 400 respondents, the data is obtained through questionnaires using Likert scale. With a simple and multiple linear regression analyses, simple and partial correlation, with significance level at α = 0.05, it was found that, first, there is a positive relationship between pricing policy and customer loyalty. The variation that occurs in customer loyalty is determined by pricing policy. Secondly, there is a positive relationship between service quality and customer loyalty. The variation that occurs in customer loyalty is determined by service quality. Third, there is a positive influence of pricing policy and service quality on customer loyalty with the coefficient of determination ry1.22 = 0.354, so 35.4% variation happening to customer loyalty is determined simultaneously by pricing policy and service quality. The implication proves that customer loyalty can be enhanced by improving the pricing policy and service quality.
Co-Authors Abdul Ghafar Agusinta, Lira Andri Warman Andri Warman, Andri Darmawan Apriyadi Euis Saribanon, Euis Hidayat, Raden Didiet Rachmat Jayasakti, Reza Fauzi Maryati Maryati Mayang Manguri Rahayu Muhammad Iqbal Firdaus Muhammad Iqbal Firdaus, Muhammad Iqbal Muhammad Thamrin AR Raden Didiet Rachmat Hidayat Reza Fauzi Jayasakti Rima Wahyudyanti Sandriana Marina Susanto, Primadi Candra Syerehan Maghriba Shalawatika Utama, Andyan Pradipta Vica N Harahap Yuwono D Sucipto