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THE EFFECT OF E-WOM ON DESTINATION IMAGE AND ATTITUDE TOWARDS TO THE VISIT INTENTION IN KOMODO NATIONAL PARK, INDONESIA Septi Fahmi Choirisa; Purnamaningsih Purnamaningsih; Yoanita Alexandra
Journal of Tourism Destination and Attraction Vol 9 No 1 (2021): The 8th ITSA Biennial Conference Special Edition Maret
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i1.1876

This study aims to identify the theoretical arguments and hypotheses regarding the interrelationships among the electronic word of mouth (E-WOM), destination image, and tourist attitudes towards the visit intention when the Government has a new membership policy for visiting the Komodo National Park Indonesia. A total of Trip Advisor users, as many 388 online respondents participated in this study. Data were obtained from the online survey using a questionnaire with a Likert Scale. We evaluated the data using the Structural Equation Model (SEM) analysis and employed the Partial Least Square to assess the validity, reliability, and examine the hypothesis. The findings confirm this study reveals that E-WOM is significant in affecting the image destination and tourist attitudes that will affect to the visit intention. This result of this study will contribute to the field of e-commerce marketing, destination branding, tourism destination, and e-tourism research. This study helps tourism organizations in the development and implementation of destination marketing strategies in Indonesia. Keywords: E-WOM, tourism destination, attitude, visit intention, and Komodo National Park.

Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta Septi Fahmi Choirisa; Adestya Ayu Armeilia
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation During Covid-19 Pandemic Septi Fahmi Choirisa; Nosica Rizkalla
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.70542

The impact of the Covid-19 pandemic on restricted mobility, as well as a devastating economic development in various sectors, have change renewed interest in the future of tourism, especially in Hospitality Industry. This study sought to examine the Theory of Planned Behavior in the context of hotel staycation during the Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assess the 246 responses of Z generations in Indonesia for the first and second quarters of 2021. The finding showed that attitude, perceived behavioral control, and subjective norms affect the hotel staycation intention during a pandemic for Z generations. Perceived behavioral control plays the most significant part. Several findings are provided on how the generation perceives traveling during the COVID-19 pandemic and how to encourage them to resume traveling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic.

The Hotel Strategy during the Pandemic of COVID-19: The Case of Secondary Cities Ringkar Situmorang; Septi Fahmi Choirisa; Amit Mehrotra
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.583

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations] Purnamaningsih Purnamaningsih; Septi Fahmi Choirisa; Elissa Dwi Lestari; Nosica Rizkalla
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4247

Tourism is a growing industry in Indonesia. In early 2019, the government established super priority destinations that are expected to enhance the number of tourist visits to Indonesia. However, the increase of a tourist destination to a super priority destination has some challenges in some areas, as some tourists simply fail their trip because of the fairly high entrance costs on the super priority tourist destination, this of course makes the number of tourists visiting decrease. In addition, the pandemic of covid in early 2020 also caused many tourists to cancel their visit to Indonesia. Therefore, the study aims to enhance the number of tourist visits in Indonesia through reviews from travel vloggers on YouTube. This research wants to see what factors can drive the desire of tourists to visit through the approach of parasocial interaction that is the relationship between subscriber and travel vlogger. The study tested 4 hypotheses with the analysis of the Structural Equation Model (SEM). The results of this study indicate that attitudes of homophily and physical attractiveness have a positive effect on parasocial interaction, which will then affect intention to visit. Social attractiveness in this study has not been shown to have an effect on parasocial interaction. The managerial implications of this research related to tourism will be explored in depth.Bahasa Indonesia Abstrak: Pariwisata merupakan industri yang sedang berkembang di Indonesia. Pada awal 2019 pemerintah menetapkan destinasi superpriortas yang diharapkan dapat meningkatkan jumlah kunjungan wisatawan di Indonesia. Namun demikian, peningkatan sebuah destinasi wisata menjadi destinasi superprioritas memiliki beberapa tantangan di beberapa daerah, seperti beberapa wisatawan justru menggagalkan perjalananya karena biaya masuk yang cukup tinggi pada destinasi wisata superprioritas tersebut, hal ini tentu saja membuat jumlah wisatawan yang berkunjung menurun. Selain itu, adanya pandemic covid diawal tahun 2020 juga membuat banyak wisatawan membatalkan kunjungannya ke Indonesia. Oleh karena itu, penelitian ini bertujuan untuk meningkatkan jumlah kunjungan wisata di Indonesia melalui ulasan dari travel vlogger di Youtube. Penelitian ini ingin melihat faktor apa saja yang dapat mendorong keinginan wisatawan untuk berkunjung melalui pendekatan parasocial interaction yaitu hubungan yang terjalin antara subscriber dan travel vlogger. Penelitian ini menguji 4 hipotesis dengan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menunjukan bahwa attitude homophily dan physical attractiveness memiliki pengaruh positif terhadap parasocial interaction, yang kemudian akan mempengaruhi intention to visit. Sedangkan social attractiveness pada penelitian ini tidak terbukti berpengaruh terhadap parasocial interaction. Implikasi manajerial penelitian ini terkait pariwisata akan dijelaksan secara mendalam.

PELATIHAN PERANCANGAN MENU BAGI UMKM KULINER Yoanita Alexandra; Nosica Rizkalla; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol 6, No 2 (2022): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i2.6156

The Covid-19 pandemic had a significant impact on the Indonesian economy, including MSME business players. In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business groups that have the largest number. The menu in the culinary business is an important component for business success. The menu structure plays important role in the level of sales, therefore it must be made attractively and appropriately. For this reason, basic knowledge is needed to support menu preparation, such as knowledge of the type of food provided, framework, character, composition, design and menu writing. This activity is a Community Service activity that is integrated with the Menu Planning course (menu planning) majoring in Hospitality. The Community Service Partners are five culinary MSMEs located in the Tangerang and Bogor areas. The implementation of activities is carried out directly or by interview with culinary MSME entrepreneurs. The results of this activity are in the form of observation reports and recommendations for menu design for culinary businesses. This activity is useful for culinary entrepreneurs to be able to analyze business progress and the need for changes in terms of menus. In addition, careful menu planning can have an impact on culinary businesses becoming more operationally and financially efficient.abstract in bahasaPandemi Covid-19 membawa dampak yang signifikan bagi perekonomian Indonesia, tak terkecuali para pelaku bisnis UMKM. Dalam perekonomian Indonesia, Usaha Mikro, Kecil, dan Menengah atau UMKM adalah kelompok usaha yang memiliki jumlah paling besar. Menu dalam usaha kuliner merupakan komponen penting bagi keberhasilan usaha. Susunan menu sangat berperan dalam tingkat penjualan, maka dari itu harus dibuat secara menarik dan tepat. Untuk itu diperlukan pengetahuan dasar sebagai penunjang dalam penyusunan menu, seperti pengetahuan tentang tipe makanan yang disediakan, kerangka, karakter, komposisi, design serta penulisan menu. Kegiatan ini merupakan kegiatan Pengabdian Kepada Masyarakat yang terintegrasi dengan mata kuliah Menu Planning (Perencanaan menu) jurusan Perhotelan. Mitra Pengabdian adalah lima UMKM kuliner yang terletak di daerah Tangerang dan Bogor. Pelaksanaan kegiatan dilaksanakan secara langsung ataupun dengan interview dengan pengusaha UMKM kuliner. Hasil dari kegiatan ini berupa laporan observasi serta rekomendasi perancangan menu bagi usaha kuliner. Kegiatan ini bermanfaat bagi pengusaha kuliner untuk dapat menganalisa progress usaha dan kebutuhan perubahan dari segi menu. Selain itu, perencanaa menu yang matang, dapat berdampak terhadap usaha kuliner menjadi lebih efisien secara operasional maupun finansial.

DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.

Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol 7, No 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya. 20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.

Pros and Cons Tourism Development in Komodo National Park, Indonesia Septi Fahmi Choirisa
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (Desember 2023) [Accredited Sinta 3] No 79/E/KPT/2023
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2755

The rapid tourism development of Komodo National Park (KNP) as part of the restructuring of the Labuan Bajo strategic tourism area in Indonesia has aroused concerns. The conservation area within the biosphere reserve plays a pivotal role in preserving the natural environment and essential resources necessary for the survival and habitat of Komodo dragons. The global dissemination of social, economic, environmental, and conservation issues through the media has garnered significant attention. This study examines the local perspectives on tourism development in KNP. A qualitative method was employed through in-depth interviews with stakeholders such as local communities, government, NGOs, educators, indigenous, entrepreneurs, and travel agencies. This study found that destination development has altered their socioeconomic which is perceived as benefits and drawbacks. This study contributes to tourism development literature. This research suggests that KNP management, government, and stakeholders involved in the project planning need to consider local involvement to facilitate sustainable outcomes.

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