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All Journal Bulletin of Scientific Contribution : Geology Teknotan: Jurnal Industri Teknologi Pertanian IJOG : Indonesian Journal on Geoscience Jurnal Ilmiah Dinamika Rekayasa (DINAREK) Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktik dalam Bidang Pendidikan dan Ilmu Geografi Journal of Geoscience, Engineering, Environment, and Technology JLBG (Jurnal Lingkungan dan Bencana Geologi) (Journal of Environment and Geological Hazards) Panggung Gondang: Jurnal Seni dan Budaya Indonesian Journal of Chemistry Jurnal Geosains dan Teknologi JURNAL SUMBER DAYA AIR Journal of Tourism Destination and Attraction International Journal of Communication and Society Jurnal Inovasi Penelitian Indonesian Journal on Geoscience Indonesian Journal on Geoscience International Journal of Geotourism Science and Developmen
Mohamad Sapari Hadian
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Journal : International Journal of Communication and Society

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Promoting geo-tourism at UNESCO global geo-park Belitong through geo-product development in small medium enterprise Ayu Krishna Yuliawati; Rofi Rofaida; Budhi Pamungkas Gautama; Mohamad Sapari Dwi Hadian; Asti Nur Aryanti
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.424

Abstract

The research aims to understand: how small and medium enterprises (SMEs) develop geo-product to promote geo-tourism and identify the supporting also inhibitory factors. The method used exploratory survey method, quantitative and qualitative method also where data is obtained through survey questionnaire, interview and FGD to SMEs and stakeholder. The research findings: geo-products are interpretations of attractions (geodiversity, culture-diversity and biodiversity) in geo-tourism activities, the supporting factor in geo-product development are loan procedure, leadership and marketing skills. The inhibitory factors are: employees’ lack of skill, limited market access, and financial reporting skill. The stakeholders played a role in supporting geo-product development, such as providing training program and implement geo-tourism events to showcase geo-product. Private companies support SMEs through by enhancing product quality and civil society organization has contribution in capacity building. The research contributes to the knowledge development on geo-product, and its role in promotion of geo-tourism activities in the UNESCO Global Geo-park Belitong.
Co-Authors Abdurahman, Oman Akib Hehanussa Akib Hehanussa Asep Yusuf Asti Nur Aryanti Awaludin Nugraha Ayu Krisnha Yuliawati Azwar Satrya Muhammad Bidayatun Nuzul Yuni Astuti Bombom Rachmat Suganda Boy Macklin Pareira Prawiranegara Boy Yoseph Cahya Sunan Sakti Syah Alam Budhi Pamungkas Gautama, Budhi Budi Muljana Cecep Yandri Sunarie Cipta Endyana Derry Prasetya Putra Santosa Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra, Dewandra Bagus Eka Emi Sukiyah Eva Tuckyta Sari Sujatna Faizal Muhammadsyah Fathurrizal Muhammad Fauziyah Hani Fauziyah Hani Hendarmawan - Hendarmawan Hendarmawan Husnul Kausarian Iman, Munib Ikhwatun Kurniawan Saefullah M. Nursiyam Barkah Mardiana, Undang Mega Fatima Rosana Moch Ridfan Trisnadiansyah Mochamad Nursiyam Barkah Mochammad Nursiyam Barkah Muh. Fakhri Jamaluddin Munib Ikhwatun Iman Munib Ikhwatun Iman Munib Ikhwatun Iman Nana Sulaksana Nana Sulaksana Oman Abdurahman Oman Abdurahman Rasi Prasetio Rofaida, Rofi Satrio Satrio Shahnaz Noveta Bastira T Yan Waliana T Yan Waliana, T Yan Teuku Yan Waliana Muda Iskandarsyah Teuku Yan Waliyana Muda Iskandarsyah Undang Mardiana Wan Yaacob, Wan Zuhairi Wan Zuhairi Wan Yaacob Wulung, Shandra Rama Panji Yudhi Listiawan Yuliawati, Ayu Krishna Yuniarti Yuskar Yuniarti Yuskar, Yuniarti Zulfialdi Zakaria