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AM. M. Hafidz MS
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PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing Hafidz MS, AM. M.; Surur, A. Tubagus; Marlina, .
Jurnal Penelitian Vol 11 No 1: Mei 2014
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.832 KB) | DOI: 10.28918/jupe.v11i1.416

Abstract

Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1) providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2) building several business units to teach their students operationally and practically on Islamic economics (3) posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4) disseminating on Syaria Islamic Institution role to community when giving them a lecture.
PENGARUH REFERENCE GROUP DAN MARKETING MIX TERHADAP MINAT MENGGUNAKAN PRODUK KJKS/BMT DI KOTA PEKALONGAN Hafidz MS, AM. M.; Sya'roni, Sam'ani; *, Marlina
Jurnal Penelitian Vol 10 No 2: November 2013
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.595 KB) | DOI: 10.28918/jupe.v10i2.360

Abstract

This study was aimed to answer a question research: whether reference group and marketing mix influence the customers' interest in using the KJKS/BMT's products. To answer that question, quantitative approach was used. The population was BMT's customers of Pekalongan. Non-probability sampling technique (convenience sampling) was used to take samples of the population. There were 92 respondents that were used. The study concluded that based on t-test, it was known that the three independent variables: product, place, and promotion had significant effect on the customers’ interest in using the BMT's products. While two others: price and reference group did not have significant effect. All variables, both the significant and not significant, had positive relationship with the dependent variable. They all had simultaneously significant effect on the dependent variable. The magnitude of the effect of independent variables on the dependent variable was 62.8 % as shown in figure Adjusted R2 in Regression Coefficient Test.
PENGARUH REFERENCE GROUP DAN MARKETING MIX TERHADAP MINAT MENGGUNAKAN PRODUK KJKS/BMT DI KOTA PEKALONGAN AM. M. Hafidz MS; Sam'ani Sya'roni; Marlina *
Jurnal Penelitian Vol 10 No 2: November 2013
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v10i2.360

Abstract

This study was aimed to answer a question research: whether reference group and marketing mix influence the customers' interest in using the KJKS/BMT's products. To answer that question, quantitative approach was used. The population was BMT's customers of Pekalongan. Non-probability sampling technique (convenience sampling) was used to take samples of the population. There were 92 respondents that were used. The study concluded that based on t-test, it was known that the three independent variables: product, place, and promotion had significant effect on the customers’ interest in using the BMT's products. While two others: price and reference group did not have significant effect. All variables, both the significant and not significant, had positive relationship with the dependent variable. They all had simultaneously significant effect on the dependent variable. The magnitude of the effect of independent variables on the dependent variable was 62.8 % as shown in figure Adjusted R2 in Regression Coefficient Test.
PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing AM. M. Hafidz MS; A. Tubagus Surur; . Marlina
Jurnal Penelitian Vol 11 No 1: Mei 2014
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v11i1.416

Abstract

Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1) providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2) building several business units to teach their students operationally and practically on Islamic economics (3) posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4) disseminating on Syaria Islamic Institution role to community when giving them a lecture.
Co-Authors . Marlina A. Tubagus Surur Marlina * Marlina . Sam'ani Sya'roni Sam'ani, M.Ag, Dr.