Article Per Year (5 Year)
p-Index From 2019 - 2024
1.733
P-Index
This Author published in this journals
All Journal Journal of Management and Business Innovations Enrichment : Journal of Management Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Dedy Lazuardi
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Outline Journal of Management and Accounting

 1 
The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan Dedy Lazuardi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.128

Abstract

This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.
Analysis of Service Quality and Customer Satisfaction on Customer Loyalty Ihdina Gustina; Dedy Lazuardi; Zulkarnain Siregar
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.129

Abstract

This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.
The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan Stanley Chandra; Dedy Lazuardi
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.133

Abstract

This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study.    
Co-Authors BAMBANG SUTEJO Elisabeth Nainggolan Hommy Dorthy Ellyany Sinaga Ihdina Gustina Ihdina Gustina Michael Chen Michael Gho Muammar Rinaldi Nur Ahmadi Bi Rahmani Nuri Aslami Petrus Loo Putri Wahyuni Sri Rezeki Stanley Chandra Tina Muhardika Handayani Zulkarnain Siregar