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All Journal Jurnal Pendidikan Bisnis dan Manajemen International Journal of Social Science and Business Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Business Economic, Communication, and Social Sciences Journal (BECOSS) Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Journal of Community Services: Sustainability and Empowerment
Christian Haposan Pangaribuan
Sampoerna University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Gojek and Brand Popularity: A Study of the Mediating Effect of Gojek’s Merger with Competitor Livia Alma Sherisa; Christian Haposan Pangaribuan; Johan Setiawan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.336 KB) | DOI: 10.53748/jmis.v1i1.5

Abstract

Objective – To investigate consumer attitudes towards accepting Gojek’s merger with competitor and the effects on Gojek’s brand popularity.Methodology – This research uses quantitative method distributed to Gojek’s active users (n=506) in Indonesia through an online survey platform. The data was analyzed using multiple linear regression.Findings – The variables attachment to Gojek, satisfaction with Gojek, and acceptance of Gojek’s merger with competitors were significant contributors to the dependent variable brand popularity of Gojek. Meanwhile, word-of-mouth about Gojek and perceived fairness of Gojek price do not have significant relationships with brand popularity of Gojek. For the dependent variable acceptance of Gojek’s merger with a competitor, word-of-mouth about Gojek and attachment to Gojek were significant contributors. At the same time, perceived fairness of Gojek price and satisfaction with Gojek were not significant contributors.Novelty – This research provides an insight into brand popularity of Gojek services in Indonesia and the influence of the acceptance of Gojek’s merger with competitor.
How Self-Esteem and Sense of Belonging Drives Conspicuous Consumption Alicia Listiani Tenia; Nabilah Putri Justine; Christian Haposan Pangaribuan
IDEAS: Journal of Management & Technology Vol 2, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i2.4353

Abstract

In order to prevent overconsumption, it is crucial to understand the causes of conspicuous consumption. The purpose of this study is to determine how self-esteem (SE) and a sense of belonging (SOB) relate to conspicuous consumption (CC). With an average age of early 20s in the Jakarta and Java region, 127 representatives of Generation Z are surveyed to collect data. Results revealed that both Self-Esteem and Sense of Belonging were strongly correlated with Conspicuous Consumption, according to correlation and regression analysis. We suggest for young adults to not purchase goods or items impulsively to avoid conspicuous consumption rather than displaying one’s wealth. Limitation and future research are discussed in context of the study’s findings.
RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT Ali Akbar Fuadi; Getruda Filumena Yulius; Christian Haposan Pangaribuan
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6342

Abstract

Nowadays, skincare has evolved into a social trend. People are competing to get the best suitable skincare, while local companies are competing to make skincare that is market-acceptable in terms of image, price, and quality. The usage of Korean brand ambassadors has been a topic in the local skincare industry with some of the recognized brands competing to partner with them. This paper aims to determine if the effort provides a positive relationship with customers’ purchase decision compared to other factors, which are the price and product quality. Using a Likert scale questionnaire distributed to Korean wave fans from high school and college students with a random sampling method, the data is constructed using the regression model. The questionnaire collected 52 participants who have used at least one of the local skincare products that use Korean brand ambassadors. It is found that the brand ambassador and price variable is not significant for the model tested, while product quality positively affects the customers’ purchase decision. The model shows that there is a market segmentation that does not consider the Korean brand ambassador even though they are fans of the Korean wave. Moreover, the market segmentation is also willing to spend more for the product that offers better quality. Therefore, the model suggests that local skincare brands focus more on improving the quality of their product.
Analysis of the Effect of Brand Experience and Brand Love Toward Resistance to Negative Information of the McDonald’s Brand Puti Syifa Azzahra; Putri Lathifah 'Afif; Christian Haposan Pangaribuan
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.3983

Abstract

People spend their money impulsively on things they love in this modern age. They claim it is brand love and often do not realize how much they have spent on it. Using McDonald’s as the brand, the main focus of this study was to analyze the effect of brand experience and brand love on resistance to negative information about a brand. This research is classified as a descriptive analysis method to take samples and a questionnaire as the primary tool. Ninety-nine out of 142 McDonald’s customer from around Indonesia was used as a sample for this research. Respondents were selected using a non-probability sampling technique. The research results demonstrate that just because someone has used or tried a brand’s product doesn’t mean they will automatically become resistant to information about the brand. They must first cultivate a brand-love attitude toward the brand.
Mitigating Social Fatigue Calista Luhur; Id'hayani Shavana Haqi Putri; Christian Haposan Pangaribuan
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.15486

Abstract

With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.
Workshop Teknologi Digital Komunikasi di Era New Normal Santo Tjhin; Iwan Setiawan; Sri Susilawati Islam; Christian Haposan Pangaribuan; Muhril Ardiansyah
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat ini dilaksanakan guna menjawab kebutuhan akan pemahaman peran komunikasi melalui digital media, dimasa pandemic Covid 19. Proses komunikasi dalam kehidupan bersosialisasi mulai mengalami hambatan disaat pandemic Covid 19 mewabah di Indonesia pada awal tahun 2020, pemerintah mewajibkan semua aktifitas dilakukan dengan menjaga jarak fisik (physical distancing), kerja dari rumah, belajar di rumah, hingga beribadah di rumah, untuk memutus penyebaran wabah virus Covid 19. Pelatihan ini diharapkan dapat memberikan pengetahuan dan memberdayakan teknologi digital dalam berkomunikasi. Metode pelaksanaan kegiatan dilakukan dengan pelatihan teoritis, dan workshop (demonstrasi), hal ini dianggap sesuai dengan target dan objek dampingan. kegiatan ini diharapkan dapat memberikan banyak manfaat , dimana pada awalnya tidak memahami menggunakan teknologi digital dalam berkomunikasi dua arah secara optimal hingga dapat memahami dan menggunakan teknologi digital dengan baik. Melalui pelatihan ini peserta diharapkan dapat menggunakan smartphone dan komputer secara optimal untuk berkomunikasi secara online dan memahami cara menggunakan aplikasi Zoom.
Shaping the Digital Fashion Industry with Generation Z’s Buying Behavior Prayataneswara Dwiputri Susanto; Christian Haposan Pangaribuan; Santo Tjhin
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 3: November 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i32023p188

Abstract

Abstract: Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such as Instagram and Facebook. The main objective of this study is to empirically examine how hedonic motives, emotional response, and involvement in fashion can impact impulsive buying in the fashion industry within Generation Z. In this context, data were collected from 100 respondents in the age range of 16 to 23 years in the greater areas of Jakarta and Surabaya through an online survey. The data were then tested and finally analyzed. The most influential determinants affecting impulse buying are involvement in fashion, followed by hedonic motives, and emotional response. Even though the scarcity factor fills the gap created by prior studies’ inconsistencies, it fails to moderate the link between emotional response and impulse buying. Keywords: Impulse buying, Hedonic behavior, Emotional response, Involvement in fashion, Scarcity
Co-Authors Ali Akbar Fuadi Alicia Listiani Tenia Anak Agung Kompiyang Ratih Maldini Aurelia Venus Angelica Bambang Setiono Calista Luhur Dairion Thahar Desman Hidayat Elfindah Princes Ella Intan Aggraeni Evi Novitasari Getruda Filumena Yulius Glory Aguzman Id'hayani Shavana Haqi Putri Ivan Destian Butar Butar Iwan Setiawan Jalu Kawiworo Johan Setiawan Jovita Ramadhanti Lidhiah Lesthary Livia Alma Sherisa Madeline Lydia Hiustra Martinus Fieser Sitinjak Muhammad Yandi Muhril Ardiansyah Nabilah Putri Justine Ni Kadek Yuni Antari Nuzulia Amini Okta Prihatma Bayu Putra Pananda Pasaribu Prayataneswara Dwiputri Susanto Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Regita Maharani Sahlan Effendi Santo Tjhin Santo Tjhin Sri Susilawati Islam