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Journal : Relasi : Jurnal Ekonomi

UJI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TV BERBAYAR INDOVISION CABANG JEMBER Ahmad Sauqi; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 18 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i0.10

Abstract

Experiment of the influence  of quality service on customers satisfaction and loyalty in a pay TV Indovision branch of Jember is intended to (1) test qualityinfluence services to the customers satisfaction. (2) test quality influence services to customers loyalty. (3) test the  influence of customers satisfacion to their loyailty. The Population in this study is all customers in a pay TV Indovision branch of Jember, meanwhile the target of this study is  exhaustive and active users of Indovision's service. Determination of sample size of 140 consumers ,conducted by Accidental Sampling. The method of analysis used in this study is structural equation. And results of analysis showed that quality services significantly ascendant to customers satisfaction, the quality services significantly ascendant to customers loyalty and signifantly ascendant satisfaction to loyalty of the customers. The influence of quality services to customers loyalty  have the most dominant factors  compared with the influence of quality services towards the customers satisfaction and satisfaction of influence of customers loyalty.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN SERTA LOYALITAS PADA PASIEN RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS JEMBER Satar Satar; Diah Yulisetiarini; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 12 No 2 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i2.97

Abstract

; "> Competition in the business world today is increasingly tight. All businessinstitution by all means trying to mempertahan.kan market share that has beenachieved. • Under these conditions more difficult • for a company to penetrate themarket for all companies trying to retain customers who have been able dirailmya.One way that can be done by the company is to improve the quality of service,satisfaction and loyalty to the product and services to its customers. With theimprovement of quality of service, which both will be able to improve customersatisfaction. If customers are satisfied with the overall service, it can create loyalbehavior, which is characterized by repeated visits and can recommend the productto others. The purpose of this study are: (1) To test the strong or the weak impact ofservice quality to satisfaction of patients at the Hospital Dental Jember University.(2) To test the strong or the weak impact of service quality on loyalty of patients atthe Hospital of the University Dental Jember (3) To test the strength or weakness ofthe influence of patient satisfaction with hospital patient loyalty Dental JemberUniversity. The data used in this research is data dalmn Respondents DentalHospital of the University of Jember. The samples used were 120 respondents. Thesampling technique is purposive sampling technique tnenggunakan samplingtechnique with a specific purpose in accordance with the criteria set by theresearchers. The research model developed is composed da: ri 5 variables consistingof 3 va1iabel exogenous, 3 variables
PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI DI FAKULTAS EKONOMI UNIVERSITAS JEMBER Farida Hasan; Andi Sularso; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 12 No 2 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i2.100

Abstract

Based on the results of research in the Faculty of Economics, University ofJember on the influence of the physical work environment, organizational cultureand work motivation on employee performance This study used path analysis (PathAnalysis) with data processing using Statistical Product and Service (SPSS Versi.15)The results of the study show that the Physical Working Environment (X1), andCultural Organization (X2), the motivation of Work (Y1) simultaneously positive andsignificant effect on employee performance (Y2). This can be concluded when thefourth variable is certainly increased employee performance also increased.Physical Work Environment (X1) partially not significant effect on employeeperformance (Y2). But with the results of a positive coefficient of the workingenvironment then lambatlaun improve the performance of the company to generatebetter employment process takes long enough to be supported by a conduciveenvironment, the results of the work will be the maximum in accordance with thedesired company. Cultural Organization (X2) partially not significant effect onemployee performance (Y2). Good organizational culture will produce output that isalso good that the realignment of work habits do not tutas should be avoided.Motivation (Y1) partially positive and significant impact on employee performance(Y2). Motivation needs to be improved in an effort to stimulate the performance ofemployees, with rewards for the work that deserved the employee will improve itsperformance which will have a positive impact on the company.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN SERTA LOYALITAS PETAMBAK UDANG INTENSIF KAWASAN TAPAL KUDA JAWA TIMUR Masrurul Hudah; Bambang Irawan; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 13 No 1 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i1.110

Abstract

The shrimp is one of Indonesia's main export commodity. Since 2004 intensive shrimp farmers cultivation of vannamei shrimp. Intensification of shrimp farms require of quality and quantity of fry. This study aimed to analyze the influence of marketing mix variables on purchase decision and satisfaction and loyalty intensive shrimp farmers in purchasing shrimp fry to the hatchery. The marketing mix consists of variables: product, price, distribution, promotion, people, physical evidence, process. This research is an explanatory  research and  confirmatory study with a sample of intensive shrimp farmers horseshoe area of East Java. Analysis of causal relationships between variables and test research hypotheses using SEM (Structural Equation Modeling). Research results shows that marketing mix variables that influence purchase decisions are price, people, physical evidence and that affects customer satisfaction is product, price, distribution, people, processes and purchasing decisions affect the satisfaction and loyalty of farmers and also satisfaction effect on loyalty.   Shrimp hatchery needs to pay attention to their marketing mix strategies to influence purchasing decisions and get the satisfaction and loyalty of farmers as their consumers.