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All Journal SIGMA: Jurnal Pendidikan Matematika Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi Jurnal Tekun AkMen JURNAL ILMIAH Journal of Language, Literature, and Teaching Jurnal TEKNOKES Joong-Ki : Jurnal Pengabdian Masyarakat Joong-Ki
Fitriany Fitriany
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Language, Literature, and Teaching

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The Speech Function in Advertisements Fitriany Fitriany
Journal of Language, Literature and Teaching Vol 3, No 1 (2021): VOL 3, NO 1 (2021): APRIL - JULY
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35529/jllte.v3i1.31-36

Abstract

The study aims to describe types of speech functions and reasons for using them in advertisements. Descriptive qualitative method is applied in this research with sentences found in the dialogue or conversation is the advertisement as the data of this research. The data collected is from the advertisement of electronic media. The research results in the finding of six types of speech function used in the advertisement which are the statement acknowledge statement, question, response statement to question, offer, and command with the statement as the dominant. These types are used in advertisements for descriptive and persuasive purposes. 
Co-Authors Adinda Juwita Sari Andi Alim Syahri Arywati Arywati Fauziah Nur I Nyoman Abdi Rita Napitupulu Rita Napitupulu Sandra Aulia Siti Zahara Nasution Tiurmaya Agustina Viska Anggraita