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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Ziswaf : Jurnal Zakat dan Wakaf Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Raisa Aribatul Hamidah
Universitas Islam Batik Surakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Keputusan Penggunaan Jasa GrabFood Ditinjau dari Harga, Promosi, dan Citra Merek Eva Arnindiya Nurkharisma; Burhanudin Ahmad Yani; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 5 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.467 KB) | DOI: 10.47467/alkharaj.v4i5.927

Abstract

Riset ini mempunyai tujuan guna mengetahui pengaruh harga, promosi, dan citra merek terhadap keputusan penggunaan jasa GrabFood di Kota Surakarta. Jenis riset ialah deskriptif dengan menggunakan metode kuantitatif. Sampel pada riset sejumlah 100 responden pelanggan GrabFood di Kota Surakarta, yang berusia minimal 17 tahun serta pernah melakukan pembelian minimal tiga kali menggunakan aplikasi GrabFood. Teknik pengambilan sampel pada riset ialah Non-Probability Sampling melalui Purposive Sampling. Metode pengumpulan data dalam riset memakai kuesioner yang diukur memakai skala Linkert. Pengujian instrumen pada riset memakai uji validitas serta reliabilitas dengan metode analisis data memakai persamaan regresi linear berganda, uji hipotesis (uji-F serta uji-t) juga koefisien determinasi (R2). Hasil riset memperlihatkan secara bersamaan harga, promosi, dan citra merek memengaruhi positif dan bermakna bagi keputusan penggunaan jasa GrabFood di Kota Surakarta, dan secara parsial harga dan citra merek secara positif signifikan memengaruhi keputusan penggunaan jasa GrabFood di Kota Surakarta, sedang promosi tidak berpengaruh signifikan.
Analisis Strategi Optimalisasi Penghimpunan Dana Zakat, Infak, dan Sedekah pada Lembaga Amil Zakat Solopeduli 2022 Fitriyah Fitriyah; Supawi Pawenang; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.215 KB) | DOI: 10.47467/alkharaj.v5i5.3342

Abstract

The realization of zakat collection in Indonesia has experienced quite a large gap compared to the existing zakat potential. This happens because the zakat institution is less than optimal in implementing the strategy of collecting zakat, infaq, and sadaqa. This certainly creates a challenge for zakat institutions or organizations in maximizing their performance to take part in helping the government in efforts to minimize poverty in Indonesia. LAZ Solopeduli as a provincial-level LAZ with the best ZIS collection growth at the 2019 BAZNAS Award, of course, has a strategy and targets for collecting ZIS as an effort to maximize the potential of existing zakat. The purpose of this study was to find out the optimization strategies and constraints involved in compiling ZIS LAZ Solopeduli 2022. A descriptive-qualitative approach with a type of field research was used. Researchers used various data collection techniques including interviews with seven LAZ Solopeduli employees, observation, and documentation. The analysis was carried out in three stages, namely data reduction, data presentation and conclusion drawing, and verification. The data's credibility was tested using triangulation of data collection techniques. The results showed that the strategy for optimizing ZIS collection was carried out in three stages of strategy formulation, implementation, and evaluation. The formulation is prepared by setting annual targets, determining sources of funds, plotting targets, and formulating strategies. The collection is carried out using two direct and indirect fundraising methods. The strategies used are dialogue fundraising, corporate fundraising, multichannel fundraising, also donor retention and development. The constraints experienced stem from internal problems (limitations of human resources and lack of action) and external problems (government regulations and social issues). Keywords: Strategy Optimization, Fundraising, ZIS
Keputusan Pembelian Ditinjau dari Brand Ambassador, Viral Marketing dan Brand Trust: Lusiana Putri Galuh Pramesti; Ida Aryati; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4715

Abstract

This study aims to ascertain the impact of brand ambassadors on consumer decisions. To ascertain how viral marketing influences consumers' purchase choices. To ascertain how purchasing decisions are impacted by brand trust. To assess the combined effects of viral marketing, brand trust, and brand ambassadors on purchasing choices. The research iis descriptive quantitative in nature. Consumers of azarine were the subject of this study in Surakarta. The sample size for this study is 100 respondents. Purposive sampling is the sampling method that is employed. data gathering through questionnaires. The data analysis methods employed are, F test, t test, multiple llinear regression test and the coefficient of determination. According to the study's findings, brand ambassadors in Surakarta have a strong beneficial influence on consumers' decisions to buy Azarine products. Viral marketing has a notable favorable impact on Azarine product purchases in Surakarta, at least in part. In Surakarta, brand trust has a substantial beneficial impact on consumers' decisions to buy Azarine products. Brand advocates, virall marketing, and brand trust all have a substantial beneficial iimpact on Surakarta consumers' decisions to buy Azarine products. Keywords: Brand Ambassador, Virall Marketing, Brand Trust, Purchase Decision
Pengaruh Customer Experience, Trust dan Brand Image terhadap Minat Beli Ulang Paket Internet Smartfren Anik Khusnul Khatimah; Sudarwati Sudarwati; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4803

Abstract

There are various internet package providers that trigger competition between providers which makes producers compete to set strategies so they can win the competition. There are several factors to consider for consumers to repurchase a product including customer experience, consumer trust and brand image. the purpose of this study to determine the effect of customer experience, trust and brand image on the intention to repurchase internet packages in Karanganyar. in this study using quantitative research methods. Population used are smartfren internet package users in Karanganyar who use it more than once, the number of which cannot be known and is included in the unlimited population category, the sample used is 100 respondents. Targeted sampling methods that use low-probability sampling techniques. The data collection used consists of observations, documentation, questionnaires, interviews and literature research. Data analysis techniques include statistical analysis such as multiple regression test, F-test, T-test, and coefficient of determination. The results of this survey have a positive and significant impact on the intention to purchase Smartfren internet packages in Karanganyar. Keyword : Customer Experience, Trust, Brand Image, repurchase intention.
Co-Authors Aditya Nurrahman Anik Khusnul Khatimah Arum Anggraeni Azhar Alam Burhanudin Ahmad Yani Devi Wijayanti Eva Arnindiya Nurkharisma Fitriyah Fitriyah Ida Aryati Lusiana Putri Galuh Pramesti Muhamad Taufik Hidayat Muhammad Anas Renaldi Sahrul Nizam Rizka Sarsono Sarsono Sudarwati Sudarwati Supawi Pawenang Suranto Suranto Yogi Ageng Wiratri