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All Journal Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Jurnal Studi Komunikasi Syntax Literate : Jurnal Ilmiah Indonesia MEDIA BINA ILMIAH JURNAL EDUCATION AND DEVELOPMENT LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Journal La Sociale International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi CHANNEL: Jurnal Komunikasi ENDLESS : International Journal of Future Studies
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Tuturlogi: Journal of Southeast Asian Communication

 1 
Strategi Komunikasi Branding Impressive Probolinggo untuk Menarik Wisatawan Bambang dwi prasetyo
Tuturlogi: Journal of Southeast Asian Communication Vol 1, No 3 (2020): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.001.03.1

Abstract

Many areas in Indonesia region still have social problems such as poverty, education, and health. The problem requires the local government to conduct communication strategies by increasing regional revenues through tourism. One of the regional efforts is to attract tourists visiting, through the city branding program. This article seeks to analyze the slogan Impressive Probolinggo is related to the tourism communication strategy of the Probolinggo City Government. The data was collected through interviews with City Government institutions, community leaders, and tourist visitors in 2018. The data was analyzed using an interactive qualitative method from Miles Huberman.  The results showed that the slogan Impressive Probolinggo City became a city branding the Probolinggo City Government to attract tourists. The slogan is executed through a communication strategy that includes core and field communicators, worth of mouth-based messages, diverse media platforms, and involves community engagement. The government needs to improve socialization and design a more creative and innovative communication strategy so that the tourism potential in Probolinggo city develops sustainably.
Co-Authors Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Darsono Wisadirana Estu Widiyowati Fanty Pratiwi Meita Firda Dewi Irawan Firmannandya, Ade Hadija Mawaddah Hanum Kanthi Pramesthi Kanto, Sanggar Mahesa Maulana Maulina Pia Wulandari Moch Fuad Nasvian Nafisah Zahra Nafisah Zahra Naw Eh Wai Htoo Nufian Susanti Febriani Patricia Baliana Da Costa Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Tri Suharto Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Zulkarnain