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All Journal Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Jurnal Studi Komunikasi Syntax Literate : Jurnal Ilmiah Indonesia MEDIA BINA ILMIAH JURNAL EDUCATION AND DEVELOPMENT LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Journal La Sociale International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi CHANNEL: Jurnal Komunikasi ENDLESS : International Journal of Future Studies

Bambang Dwi Prasetyo

Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya

Author-ID : 2817182

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 26 Documents Claim Missing Document

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Articles

Title

Implementation of Private Television Policy Based on Broadcasting Regulation: Case Study of Malang City Local Program Riski Amalia; Reza Safitri; Bambang Dwi Prasetyo
International Journal of Science and Society Vol 3 No 2 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

It has been 18 years since the enactment of Law of The Republic of Indonesia Number 32 of 2002 on Broadcasting in Indonesia. During that time, Sistem Siaran Jaringan or commonly known as SSJ became the national broadcasting system. One of the elements in SSJ that differentiates it from the previous broadcasting system is the obligation for private broadcasters in Indonesia to broadcast local programs as much as 10% of their total broadcast hours. The hopes of Law of The Republic of Indonesia Number 32 of 2002 on Broadcasting, diversity of content and diversity of ownership, are often echoed in research related to broadcasting activities as a "revolution" from the previous broadcasting law which had the impression of being centralized from Jakarta. How are things now? Has this objective been implemented properly by private broadcaster in its broadcasting activities in Malang City?.

Implementation of Marketing Communication Strategy for Alcoholic Products in Social Sensitivity and Legal Protection Mahesa Maulana; Rachmat Kriyantono; Bambang Dwi Prasetyo
International Journal of Science and Society Vol 3 No 3 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

The role of marketing communication strategy is very important for companies in marketing products to their target market. Marketing communication of alcoholic beverage products which is hampered by promotion, marketing and distribution requires the right strategy in its implementation to ensure business continuity. This research has an exploratory constructivist paradigm. The purpose of this study was to determine the strategy carried out by the management of PT. Multi Bintang Indonesia as a marketing communication strategy for Bir Bintang alcoholic beverages. The research data collection method is through in-depth interviews, observation, and documentation. The data analysis of this research is descriptive qualitative. Informant data collection technique is purposive sampling at the Area Business Manager and Business Development Executive PT. Multi Bintang Indonesia Commerce. The results of the study reveal that the company's strategy is more focused on online aspects, including the use of social media, websites and e-commerce to inform products, sales, and campaigns. The form of marketing communication carried out by PT. Multi Bintang Indonesia in the form of direct and interactive marketing, sales promotion, event marketing, merchandise, personal selling, public relations, and word of mouth.

Traditional Food Orem-Orem Photo Elements Effect on Malang Foodies Instagram Towards Teenage Purchase Intention Ammamilha Rosyaqotut Saqufa; Bambang Dwi Prasetyo; Zulkarnain
International Journal of Science and Society Vol 4 No 1 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Food photography is growing increasingly intense in a specific area of research today on the basis of the fast movement of information in micro media such as Instagram. Culinary activities, like drink or eat, are now not completely a physical need. Further, since the Instagram era, it becomes a self-representation canals to promotional activities. Refers to that acceleration, big oases just facing the almost-forgotten Malang traditional food like, orem-orem, so people, especially the youth one, can hear, reach, and spread the taste. This study aims to find out how the effect of orem-orem photo presentation on Malang Foodies Instagram towards the purchase intention of traditional food among teenage in Malang City. The research data conducted through explanative research using a quantitative approach. The theoretical framework of SOR (Stimulus-Organism-Response) and the classification of photographic element points helped to enrich research result. Shape, texture, pattern, form, and tone value become the main point of visual element that helped clarify visual description. The results showed that the photographic elements applied to orem-orem photos on Malang Foodies Instagram account had a positive and significant effect in activating emotional arousal and purchase intention among teenage. Furthermore, emotional arousal also has a significant influence in bridging photo elements to purchase intention.

Co-Authors Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Darsono Wisadirana Estu Widiyowati Fanty Pratiwi Meita Firda Dewi Irawan Firmannandya, Ade Hadija Mawaddah Hanum Kanthi Pramesthi Kanto, Sanggar Mahesa Maulana Maulina Pia Wulandari Moch Fuad Nasvian Nafisah Zahra Nafisah Zahra Naw Eh Wai Htoo Nufian Susanti Febriani Patricia Baliana Da Costa Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Tri Suharto Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Zulkarnain

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