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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Salwatuna: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat ISEI
Darnilawati Darnilawati
Universitas Islam Negeri Sultan Syarif Kasim Riau
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Journal : Jurnal Pengabdian Masyarakat ISEI

 1 
Penyuluhan Strategi 7P dalam Rangka Peningkatan Omset Usaha Klinik Kecantikan di Pekanbaru Mutia Ulfah; Nia Anggraini; Marlinda Saputri; Nefrida Nefrida; Darnilawati Darnilawati
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.146

Abstract

Service activities are based on the need for marketing mix formulation counseling to increase business turnover in new businesses. Referring to the conditions in the field, it is necessary to provide solutions in the form of training, counseling and discussions involving the clinical management and all of its employees to provide enlightenment, understanding, guidance and development of business potential. This training is expected to complement the knowledge and skills of the management and employees of beauty clinics in Pekanbaru in implementing various strategies that can be used to increase business turnover. The first session includes counseling on marketing mix theory (7P Marketing Mix). The second session includes counseling on Segmenting, Targeting, Positioning. The third session includes counseling about marketing strategies. The fourth session includes counseling on business management. With the completion of this service, participants can create a good marketing strategy to be able to increase the turnover of the beauty clinic business.
Co-Authors Haniah Lubis Hellen Lastfitriani Marlinda Saputri Mochammad Novendri S Mutia Ulfah Nefrida Nefrida Nia Anggraini Nuryanti Nuryanti Sofia Hardani