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All Journal International Journal of Artificial Intelligence Research Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES) Jurnal Abdimas Serawai Jurnal Ekonomi Jurnal Ad'ministrare Jurnal Pengabdian Tri Bhakti Journal Of Public Policy (Social Politics) Sciences (Polisci)
Yanti Purwanti
Universitas Pasundan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Journal : JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES)

 1 
MARKETING COMPETENCY OF TRADITIONAL MARKET TRADERS IN PANORAMA LEMBANG MARKET WEST BANDUNG DISTRICT Yanti Purwanti; Nurhayati Nurhayati; Teddy Hikmat Fauzi
Journal of Economic Empowerment Strategy (JEES) Vol 4, No 1 (2021): VOLUME 4 NUMBER 1, FEBRUARY 2021
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v4i1.88

Abstract

The marketing environment that developed very dynamically, has influenced the existence of traditional markets in Indonesia. This rapid and dynamic change in environment, such as the rise of modern / retail / minimarket stores, has an impact on the existence of traditional markets.Traditional markets as an economic source for the people in Indonesia, which have unique characteristics with bargaining transactions, are also faced with the classic problem of markets which are identical with smells, muddy, dirty, demanded to continue to make changes in order to be able to compete with modern stores. Efforts to revitalize the market, change consumer behavior, and professionalism in market management need to be continuously improved, so that traditional markets are able to compete with modern stores and have a positive image in the community.In this study trying to offer a strategy in developing traditional markets, through the concept of marketing within the framework of marketing competence of traditional market traders, especially in the Panorama Lembang Market, West Bandung Regency.The research method was carried out through survey techniques, by conducting interviews, distributing questionnaires and collecting secondary data through searching journals, documentation and other sources. Questionnaires were distributed to traders with accidental sampling techniques from several types of commodities sold in the market.Based on the research results, Merchant Marketing competence in Panorama Lembang Traditional Market in West Bandung Regency shows that traders' knowledge, understanding, attitude, and skills based on product elements, price, promotion, and distribution, have different competencies based on the types of commodities sold by traders . Marketing competence of traders who sell Fashion has a level of marketing competence above traders who sell groceries commodities. That includes the individual competencies of traders such as knowledge, attitudes, skills, understanding and values (value).The marketing competence of traders in the Panorama Lembang traditional market in West Bandung Regency has not fully known and understood the concept of marketing in the marketing activities of merchandise. Marketing competence needs to be given reinforcement related to product elements, prices, promotions, and distribution to traders to increase the existence of traditional markets that have competitiveness and adaptive to market changes, towards markets that are safe, clean, comfortable, and continue to be demanded by the public to shop in the market traditional. 
DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT Yulia Segarwati; Siti Patimah; Yanti Purwanti
Journal of Economic Empowerment Strategy (JEES) Vol 3, No 2 (2020): Volume III Number 2 August 2020
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v3i2.87

Abstract

Economic development and digital marketing provide opportunities for all challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to do the chorus by paying as low as possible while penetrating the market by cutting the product distribution route through to the last stage. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet.The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and tracking journals, documentation, and other secondary data sources. Questionnaires were distributed to SMEs in Lembang District, West Bandung Regency who had participated in digital marketing training, with sampling techniques, and interviews were conducted with informants which were conducted selectively.The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing the.Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.
Co-Authors Damayanti, Elok Dinihayati, Erti Erlangga, Heri Hindarsah, Ida Ika Sri Hastuti Loren Christy Sebayang Nurhayati Nurhayati Riadi, Farid Setiawati, Tita Siti Fatimah Teddy Hikmat Fauzi Valencia Dilla Berlian Yaya Mulyana Yulia Segarwati