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Journal : JURIKOM (Jurnal Riset Komputer)

Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Pada Apotek Mega Mulia Ali Ibrahim; Tanti Hidayah; Alisia Silver Stone; Yona Saymona; Tea Anggelah; Siti Raisah Adilah
JURIKOM (Jurnal Riset Komputer) Vol 8, No 6 (2021): Desember 2021
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v8i6.3682

Abstract

In order to increase consumers, the pharmacy strategy is to provide services that match their needs and protect good ties with customers so that customer loyalty will be formed. To analyze the influence of aspects of customer identification, customer differentiation, budget interaction, and customization on customer loyalty at Apotek Mega Mulia is the aim of this research. Quantitative description with survey approach is the type of research in this research. The non-random method with accidental sampling was chosen by the researcher as a method of collecting information. Multiple liner is the analysis used. Based on the results of the information analysis, the data obtained by the value of Fcount 17.084 > Ftable 2.45. This shows that customer loyalty is significantly influenced by all factors. Of these four aspects, the calculated value for the customer differentiation aspect is 3,213 which is very large compared to the calculated value for the customer identification aspect of 2,283, customer interaction is 2,765, and customization is 2,226. The conclusion is that the aspects of Customer Relationship Management (CRM) are customer identification, customer differentiation, customer interaction, customization which together have a significant impact on customer loyalty at Mega Mulia pharmacies
Co-Authors A Wendi Saputra Abdiansah, Abdiansah Abdul Ariga Rahman Adriani, Nadia Saphira Agil Furgaan Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Okllilas Ahmad Hafizh Zahran Ahmad Hiera Maldanop Ahmad Rifai Ahmad Rifai Ahmad Rifai Ahmad Supaidi Al Farissi Albert Amadeus Valentino Alif Mustaqim Alisia Silver Stone Allsela Meiriza, Allsela Alzaini, Akbar Ananda, Dea Tri Angie Silvanda Herman Annas Apreja Annisa Turrahma Aryo De Wibowo Astri Carolina Audya, Meitiana Barata, Gusti Beriadi Agung Nur Rezqeb Dea Tri Ananda Dedi Ramadhan Dedy Kurniawan Defiani, Nanda Della Audita Dessy yanti suryana Devi Indra Meytri Dicha Pratiwi Duffin, Duffin Dwi Rosa Indah Dytha Ananda Widhiarso Eka Afrianti Eka Lusyanti Marpaung Elsya Moriesta Endang Lestari Ruskan Erma Novita Satyariza Ermatita Ermatita - Ermatita Ermatita Fachry, Muammar Fadilah Nur Imani Fathoni - Febriando Tambunan Felia Sonya Elisa Fraternesi Fraternesi Furgaan, Agil Garcia Krisnando Nathanael Gusti Barata Gusti Barata Gustin Saputri Hadiansyah Ma'sum Hafiiz Kresna Prasetya Handayani Putri Wardanny Hardini Novianti Hedi Yunus Hedi Yunus Heliza Rahmania Hatta Hidayah Syafitri Husaini Husaini Hyoga Hara Kusuma Ifan Setiawan Ikhda Uswatun Khasanah Iman Saladin B. Azhar Imani, Fadilah Nur Iredho Fani Reza Iredho Fani Reza Islamiansyah, Wira Iziah Aslamiah Jiwany, Larasathi Jose Fernando Karisa Anjani Fakhri Ken Ditha Tania Khasanah, Ikhda Uswatun Kiki Fatmayanis Kodri, Lay kusmiarti, reni Lay Kodri Lina Oktarina Lukmanul Hakim Lulu Salsabila M Andika Saputra Madyus Randikai Maldanop, Ahmad Hiera mansyur abdul hamid Maulindah, Rafika Maya Mardiana Meitiana Audya Michelle Liu Miftahul Jannah Mila astuti Mira Afrina Mira Afrina Mira Afrina Mira Afrina Mira Afrina Monita, Tisa Muammar Fachry Muhammad Hidayat Mauluddin Muhammad Rayhan Novello Musdiono - Naberi Oktaria Nabila Hidayati Nadia Saphira Adriani Nadya Angelia Nadya Anggraini Nanda Defiani Napian, St Dhiah Raniah Nugrahani, Henny Saptatia Drajati Nurhidayati, Yossi Nurseptiani, Alya Nurul Hijriani Nurullah Marina Kelana Onkky Alexander Opi Hernayanti Pacu Putra Pradia Paramita pratikto aditia wiguna Purwita dari Purwita Sari Putri Eka Sevtiyuni Putri Eka Sevtiyuni Rachmi Muti'ah Fadillah Rafif Nopyefa Rahmadini, Vira Putri Rahmat Izwan Heroza Rahmat Izwan Heroza Ramadhan, Dedi Randikai, Madyus Ratih Dewi Sari Resi resi Rezki Amerza Rezqe, Beriadi Agung Nur Risma Damayanti Rizka Dhini Kurnia Rizka Dhini Kurnia Rizka Dhini Kurnia Rizka Dhini Kurnia Rizki Delima Rofiqul Rahman Ramadhan Sadjijo, Priyono Samsuryasi, Samsuryasi Sanjaya, M. Rudi Saputra, Yopis Sari, Ratih Dewi Sartika Sartika Sartika Sartika Satria Alva Ardana Satyariza, Erma Novita Selviani Selviani Septiani Aulia Putri Setiawan, Ifan Shabrina Amatullah Siti Nur Arafah Siti Raisah Adilah Situmorang, Ruth Christin Aprilia Sofita, Yunia Ruwanna St Dhiah Raniah Napian Tanti Hidayah Tasya Permata Listi Tea Anggelah Tio Suhada Tisa Monita Turrahma, Annisa Umi Pertiwi Vanda Ayu Nintyas Vinolia Vinolia Viola Alfheny Winny Dea Monica Wiwit Widhya Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yeremia Wiratama Yona Saymona Yopis Saputra Yossi Nurhidayati Yudha Pratomo Yunia Ruwanna Sofita Yunita Faujiyah Yunus, Hedi Yunus, Hedi Yusmaniarti Zaini, Akbar Al Zefta Adetya Zeter Edhar Zhafiri, Muhammad Farisan Zufiyardi Zufiyardi Zulfadhli Syarif