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All Journal Jurnal Media Wahana Ekonomika Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Economic Reviews Journal ASEAN Marketing Journal Prosiding University Research Colloquium JURSIMA Jurnal Sistem Informasi dan Manajemen
Ihwan Susila
Universitas Muhammadiyah Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE EFFECT OF PRODUCT QUALITY AND WARDAH SKINCARE BRAND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Siswono Yoga Utama; Ihwan Susila
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.147

Abstract

The purpose of this study was to analyze the effect of product quality and Wardah Skincare brand trust on customer loyalty mediated by customer satisfaction. The type of research used in this study is quantitative. The data source for this research is primary data. The population in this study were all people and all Indonesian people. The sampling technique in this study was Non-probability Sampling. The sample used in this study was 120 respondents. The data collection method uses a closed questionnaire type. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study are that product quality has a positive and significant effect on customer satisfaction. Brand trust has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Brand trust has a positive and significant effect on customer loyalty. Customer satisfaction significantly mediates product quality on customer loyalty. Customer satisfaction significantly mediates the relationship between brand trust and customer loyalty.
PELATIHAN PEMBUATAN SAOS TOMAT PADA KELOMPOK PEKARANGAN PANGAN LESTARI NGONGAK TANDURAN Dian Ardifah Iswari; Santosa Pradana Putra Setya Negara; Irfan Miftahul Fauzi; Ihwan Susila; Sherly Oktaviana Putri; Kilau Mustika Bayu Aji
JURNAL DAYA-MAS Vol. 8 No. 2 (2023): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v8i2.131

Abstract

Ngongak Tanduran Sustainable Food Farm (P2L) is a business group engaged in cultivating and selling fresh vegetables from their own plants. The problem experienced by P2L Ngongak Tanduran is difficulty cultivating tomatoes. The tomatoes produced are of poor quality, so they cannot be sold. This is certainly detrimental for P2L Ngongak Tanduran, because cultivating tomatoes requires quite a lot of money. To overcome the problems at P2L Ngongak Tanduran, training in making tomato sauce was carried out. Training on making tomato sauce was carried out in two stages, namely socialization of tomato derivative products and training on making tomato sauce. Socialization activities were carried out to find out how far P2L Ngongak Tanduran understands about derivative products. The method used is giving questionnaire questions to the training participants. The second activity, namely making tomato sauce, was carried out by directly teaching the training participants how to make tomato sauce. The result of this community service activity is that training participants who previously did not understand what is meant by tomato derivative products now understand what is meant by tomato derivative products. The second result is that the training participants become able to make tomato sauce independently. The conclusion obtained from the implementation of this training was that the training participants were very enthusiastic and felt very happy because they got solutions to the problems that occurred.Ngongak Tanduran Sustainable Food Farm (P2L) is a business group engaged in cultivating and selling fresh vegetables from their own plants. The problem experienced by P2L Ngongak Tanduran is difficulty cultivating tomatoes. The tomatoes produced are of poor quality, so they cannot be sold. This is certainly detrimental for P2L Ngongak Tanduran, because cultivating tomatoes requires quite a lot of money. To overcome the problems at P2L Ngongak Tanduran, training in making tomato sauce was carried out. Training on making tomato sauce was carried out in two stages, namely socialization of tomato derivative products and training on making tomato sauce. Socialization activities were carried out to find out how far P2L Ngongak Tanduran understands about derivative products. The method used is giving questionnaire questions to the training participants. The second activity, namely making tomato sauce, was carried out by directly teaching the training participants how to make tomato sauce. The result of this community service activity is that training participants who previously did not understand what is meant by tomato derivative products now understand what is meant by tomato derivative products. The second result is that the training participants become able to make tomato sauce independently. The conclusion obtained from the implementation of this training was that the training participants were very enthusiastic and felt very happy because they got solutions to the problems that occurred.
PELATIHAN PENGEMASAN SAYURAN DI PEKARANGAN PANGAN LESTARI NGONGAK TANDURAN PANGONGANGAN KOTA MADIUN Irfan Miftahul Fauzi; Dian Ardifah Iswari; Santosa Pradana Putra Setya Negara; Ihwan Susila; Sherly Oktaviana Putri; Nailul Fadhilah
JURNAL DAYA-MAS Vol. 8 No. 2 (2023): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v8i2.135

Abstract

Sustainable Food Yard (P2L) Ngongak Tanduran has a yard garden which grows various types of vegetables and sold in fresh form. The obstacle faced by P2L Ngongak Tanduran is old school packing. In solving the P2L Ngongak Tanduran problem, the community service team provided training modern packing various types of vegetables. After that it will provide competitive advantage and added value to vegetables. The training was held on June 26, 2023 with 2activities, namely is packing training. The results of community service activities are P2L Ngongak Tanduran can make the modern packing of vegetables.
Analisis Potensi Risiko Usaha Sayuran pada Pekarangan Pangan LestarI (P2L) Ngongak Tanduran, Kota Madiun Dian Ardifah Iswari; Irfan Miftahul Fauzi; Ihwan Susila; Santosa Pradana Putra Setya Negara; Sherly Oktaviana Putri; Febricha Sang Dwi Anggha
JURNAL AGRI-TEK : Jurnal Penelitian Ilmu-Ilmu Eksakta Vol. 25 No. 1 (2024): JURNAL AGRI-TEK
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/agtek.v25i1.162

Abstract

Indonesia is a country that depends on the agricultural sector. During the Covid 19 pandemic when all sectors experienced a decline, the agricultural sector continued to record positive growth. Therefore, the Madiun City Food Security and Agriculture Service, in order to restore the economy, initiated the Sustainable Food Yard program in the form of using yards to grow vegetables which can be sold to increase household income. In 2023, funding from DKPP will stop so that P2L begins to face risk uncertainty. Risk is an uncertain situation that can hinder the achievement of goals. Therefore, risks need to be identified so that they can be handled so as not to cause major losses. The method used to identify risks is the fishbone diagram. The results of this research are that there are thirty risks that occur in the vegetable business at P2L Ngongak Tanduran. This risk is divided into five variables, namely six risks in the money variable, eight risks in the material variable, six risks in the man/personnel variable, five risks in the methods variable, and five risks in the machines variable.
ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN YANG DI MEDIASI OLEH KEPUASAN PELANGGAN Rasyid Hidayat Ramadhan; Ihwan Susila
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) [IN PRESS]
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.617

Abstract

The purpose of this study is to analyze the influence of product quality and price on customer loyalty mediated by customer satisfaction. The type of research used in the study uses quantitative methods. The population in this study is customers who have used Telkomsel starter packs at least once in Surakarta City. The sampling technique used in this study is non-probability sampling with the purposive sampling method. The total sample of this study is 150 respondents. This study uses primary data in its preparation. The data collection method used in this study is by distributing online questionnaires. The data analysis technique in this study uses Partial Least (PLS) with SMARTPLS software. The result of this study is that product quality and price have a positive and significant influence on customer satisfaction. Product quality and price have a positive and significant influence on customer loyalty. Customer satisfaction has a positive and significant influence on Customer Loyalty. Product quality has a positive and significant influence on customer loyalty through customer satisfaction. Price has a positive and significant influence on customer loyalty through customer satisfaction
Analisis Pengaruh Iklan di Sosial Media dan Penggunaan Selebritas Terhadap Minat Beli Produk Melalui Kesadaran Merek Sebagai Variable Intervening pada Produk Bloods Rizky Aditya; Ihwan Susila
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.358

Abstract

The main purpose of this study was to examine the effect of social media advertising,celebrity use and brand awareness on interest in buying Bloods products, especially in Bloods consumers. The research method used is quantitative method, and the sample amounted to 183 respondents social media users/consumers bloods and using purposive sampling. Reliability and validity of questionnaires were assessed in various circles. Data were analyzed using partial least square (PLS) technique with SmartPls 3.0 application. The findings show that social media advertising, celebrity use and brand awareness have a significant effect on interest in buying Bloods products.
Co-Authors ., Muhtadi Andy Dwi Bayu Bawono Anton A. Setyawan Anton Agus Setyawan Bambang Setiaji Berliana Anidayati Daffa Gilang Rakasiwi Dian Ardifah Iswari Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febricha Sang Dwi Anggha Fuad Qomaruddin Akbar Henri D. Wahyudi Heppy Purbasari Imronudin Imronudin Irfan Miftahul Fauzi Kilau Mustika Bayu Aji Kussudyarsana Kussudyarsana Kuswaji Dwi Priyono M. Farid Wajdi Muhammad Farid Wajdi Muhtadi Muhtadi Muzakar Isa Nadya Ayu Apritama Nailul Fadhilah Niken Wulandari Nugroho, SP Pramudya Wardhani Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rizky Adi Patria Rizky Aditya Rusdin Rauf Santosa Pradana Putra Setya Negara Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Siswono Yoga Utama SP Nugroho Syamsudin Syamsudin Wiyadi Wiyadi