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All Journal Jurnal Kesehatan Masyarakat Jurnal Keperawatan dan Kesehatan Masyarakat CENDEKIA UTAMA Pena Medika : Jurnal Kesehatan
M. Sakundarno Adi
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Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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Journal : Pena Medika : Jurnal Kesehatan

 1 
TAWARAN LANGSUNG YANG DILAKUKAN BIDAN BERPENGARUH TERHADAP PEMBERIAN SUSU FORMULA KEPADA BAYI BARU LAHIR Sukamto .; Rasidah Huraini Bruh; M. Sakundarno Adi
Pena Medika Jurnal Kesehatan Vol 5, No 1 (2015): PENA MEDIKA JURNAL KESEHATAN
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pmjk.v5i1.352

Abstract

In 2010, the supply of exclusive breast milk in Medan is very low. It is only 3,04% of infants who get exclusive breast milk. Low supply of this exclusive breast milk is caused by the private practice midwives’ behavior in giving formula milk for newborns. This study is aimed to analyze the influence of personal selling performed by private practice midwives who give formula milk feeding for newborns. Methods : This type of research is explanatory research which is aimed to analyze the effect of the personal selling performed by private practice midwives who give formula milk feeding for newborns. The writer used survey method with cross sectional approach. Results : Three variables that were significantly associated to formula breastfeeding to neonatal infants  are personal selling (p<0,05), knowledge and attitude. Conclusion : The results show that the personal selling has dominant influence toward formula milk feeding for newborns. The writer suggests the private practice midwives to provide correct and clear information about exclusive breast milk.  Keywords : Formula Milk , Personal Selling , Private Practice Midwife
Co-Authors Ari Udijono Ari Udiyono Arman Arman Deni Lestari Dwi Hardianti Dwi Puryani Fany Fanana Mahdia Hari Istiyawanti Haryuti Haryuti Henry Setyawan Susanto Henry Setyawan Susanto Insani Nashiroh Kartika Ikawati Lintang Dian Saaraswati Lintang Dian Saraswati Luky Ariani Maknunah Setyowati Nabila Yasminuljannah Rahmani Praba Ginandjar Rasidah Huraini Bruh Sri Wahyu Ningsih Sukamto . Supatmi Dewi Wahid Marlisa Wahyu Rahadi Wahyuni Christiany Br Sinaga