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Business Strategy Planning For Makaroni Cakalang - Ransum Si Tante Runi, Vega; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Ransum Si Tante is a culinary business that combines the traditional flavors of Manadonese culinary with modern ingredients that is macaroni. Business issues that exist in the company are the sales that have not reached the target, the lack of resources to support the production, and the lack of public awareness in Bandung about its product, which is Cakalang fish. Several analysis are used for exploring business issues to find the root of the problem. The analysis are the external and internal analysis,  the EFAS and IFAS method, and SWOT analysis. The roots of the problems are the lack of awareness on Cakalang fish for consumers in Bandung, no outlet and the lack of sales channel for optimal direct selling activities, and the production process is done by only one person. In searching for a solution to the root of the problem, TOWS Matrix formulation and functional strategy are used. TOWS Matrix formulation is a tool that can formulate the best solution in creating business strategies that can be used to solve the problems. Functional strategy is a strategy derived from the TOWS Matrix result that consists of five types of strategies, which are marketing, operational, distribution, human resource, and financial strategy. The implementation plan of Ransum Si Tante should be able to improve management to be better than before. Based on the esternal and internal analysis and weighing of EFAS and IFAS, the strategy that should be executed is Growth strategy. Recommendations for solutions to the root causes are summarized in the new business model where the  model is a reference to educate the public about the Cakalang fish through key activities; to increase the number of channel sales and direct selling activities through distribution channel, customer relationship, and new customer segments; and human resource solutions that are needed to make production and promotion processes be more effective through key resources. Keywords: Indonesian Culinary, Ransum Si Tante, Business Strategy
Business Strategy Analysis and Recommendation for Hemyo Photo and Videography Akbar, Ryan; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Hemyo photo and videography has been established for 1 year in Bandung with their market segment was in the making of music video clip and promotional video for a product brand. But, because of the market segment and the area location in which they operating have a low buying power it raised a strategy issue for the company to enter a new market segment.Hemyo have to analyze the internal and eternal condition before continuing to do a strategy analysis for the future growth of the company. The methodology analysis used to assess the problem was SFAS Analysis, Strategic Diamond and Porter’s Five Forces. And after the internal and external analysis has completed, it then proceed using the SWOT Analysis.The SFAS analysis shows that Hemyo should focus their strategy based on priority which based on the time factor. The result shows that the short term priority for them is in the Marketing area. The SWOT analysis shows that the company should fix their internal organization before trying to enter a new market.The strategies then managed into implementation plans that being described in detail the steps and the estimated duration. If the proposed strategy does not run as expected, an exit strategy has been prepared which is letting it run dry. Key words: SFAS, Strategic Diamond, Porter’s Five Forces, SWOT
Creating Public Awareness of Thalassemia as A Marketing Communication Strategy at Genetic Clinic Genneka Kumoro, Wahyu; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesia, with the population of almost 250 millions people, have high number of genetic disorders which should be treated and managed. One of genetic disorders in Indonesia with high number of registered patients is Thalassemia, a red blood cell disorders that cause severe anemia and required regular blood transfusion. Patients that have severe thalassemia disease could result in death before birth or at young age if not treated intensively. Genetic Clinic Genneka is a genetic clinic that is located at the Eijkman Institute for Molecular Biology, a research institute under the Indonesian Ministry of Research and Technology, which provides various services related to genetic diseases, especially thalassemia. The issue of this research is the low number of patients that come by their own initiative for this service compared to the potential patients. Based on the business issues exploration, which included internal, external, and SWOT analysis, the root problem found in this research is low awareness of the general public towards genetic diseases especially thalassemia. The SWOT analysis that described the strengths and weaknesses of the internal company, as well as opportunities and threats of the external environment, are further analyze to find out the company position and develop strategies through the use of SWOT Matrix and TOWS Matrix. The result was promotion strategy creation to increase public awareness of thalassemia disease. The business solution selected is promotion strategy through digital media and direct promotion.  Keywords: Thalassemia, Promotion Strategy, Public Awareness
Business Strategy Planning for Terra Atma - The Well-Being Center Bismantara, Bismantara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The idea of Terra Atma was born to serve the urban need in Jakarta for relaxation, spirituality, counseling and coaching. We perceived that the need for this will increase in Jakarta. These people have a high need to be heard and to have a clear reflection on their problems. The main point that it tries to convey is to position the company as a center that care in the outer and inner dimension of each customer and to see them as a whole human being. This research use qualitative data through library research. The author also use interviews methods to gain insight from professional counselors and a principal from a HRD Consultant. The two interviews will give a benchmark data for the research. By scanning the external and internal dimension of the industry for Terra Atma, we can see that its main problem is a weak brand image due to the fact that it is still a start-up company. By using a TOWS Matrix formulation analysis, the author seeks to find a proper solution toward the problem. The solution can be achieved by providing service for multiple segments and using technology to create a networking and promotional tools for the company. The author is also using a Model Business Canvas to elaborate some solutions for Terra Atma. In implementing the business strategies, Terra Atma has formulated several action plans to meet the challenges. This include setting up a website for R&D strategies, use promotional mix both online and offline to gather public awareness for marketing strategies, begin its talent management program for the human resource strategy and collaboration with other company for financial strategy. The plan is expected to be implemented in 2 years.  Key Words: Well-being center, Terra Atma, Business Strategy Planning
Strategy Formulation For Barber Pop Suparyadi, Bunga Anggriani; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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A survey conducted by “Channel News Asia” in 2011 declares Bandung to be one of top five most creative city in Asia. Therefore, it is not surprising that Bandung city became a source of creative businesses. Creative business todays not only limited to the goods sectors but also entered the service sector such as done by Barber Pop, which entered barbershop industry. The presence of Barber Pop has made a breakthrough in the industry. Unlike other barbershops, Barber Pop strives for excellent customer satisfaction by offering outstanding services while still retaining the traditional concept of a barbershop. The services that offered by Barber Pop has been favored by urban male in Bandung city. This was proven by the number of Barber Pop customers continues to increase every month since the opening of the Barber Pop by July 2011 which causing long waiting list. Based on these facts, the owners has intention to grew their business. However, after performing an analysis, there are internal problems faced by Barber Pop that can be an obstacle for Barber Pop in developing its business such as customers’ dependence on specific barber, unfix schedule of barbers’ holiday, and also the limited capacity provided in current shop. The objective of this final project is to provide suitable strategies for Barber Pop in corporate, business, and functional level of the company in order to help Barber Pop to maintain and grow its presence. The recommended strategy as solution of Barber Pop current condition is that Barber Pop should opening new branch immediately with the same concept using differentiation strategy and fixing any shortcoming in internal condition by hiring public relation, creating barbers’ portfolio, and also create incentive in order to increase barber level of discipline. The implementation of the strategies that were formulated, involve all the internal side of the company such as the marketing, financial, human resource, and operation departments. These strategies need to be monitoring and assessing because they will affect the company future conditions. Therefore a strategy measurement also provided in this final project to know whether the implemented strategy could achieve its target or not.Key Words: service industry, barbershop business, growth strategy
Strategy Formulation and Recommendation for Grain Healthy Food and Beverages. Nugroho, Martin Priyo; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Organic food markets are growing in Jakarta. Therefore, many new organic food business arise. One of them is Grain Healthy Food and Beverages (Grain), which has specialty in healthy nut products. As a start-up business, they face problems. Under the uncertain business conditions, it is difficult to stand out in the market, not to mention the limited capital and resources. The low sales and lack of marketing strategy have resulted in low profit before tax. The objective of this paper is to develop, design and implement the right business strategy for Grain. PEST analysis (Political Economic Social Technological) and Porter’s five forces analysis are used to analyze the external business environment. Whilst internal business environment is analyzed using business model assessment and corporate resources analysis - resource based view. Then those input factors are processed by using IFAS and EFAS matrix (Internal and External Assessment Summary). The Grand Strategy Matrix and Quantitative Strategy Matrix are used to find out the proper company strategy formulation. Porter’s Generic Competitive Strategies is used to find out the business strategy. And TOWS (Threat Opportunities, Weaknesses and Strengths) Matrix are used to find out the functional strategies. All the strategy formulation are summarized in a five-year-long-range plan of road map. To help the business owners visualize the strategies, the paper also suggests new business model canvas on how the company should deliver, create and capture the value. Then the recommended solutions are described in the implementation plan; which includes programs, budget, and timeline.Keywords: Start-up, strategy, entrepreneurship  
Strategy for Strengthening Research Management in Research and Community Service Institute of Parahyangan Catholic University for Research Fund from Goverment Sutanto, Hendry William; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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the object of this final project is Research and Community Service Institute in Parahyangan Catholic University. Themain issue in this final project is dealing with research funds from government.Research funds from government are increasing in the past four years, so that it needs strategy to strengthen research management in Parahyangan Catholic University. The purpose of this final project itself is to develop an appropriate strategy to strengthen research management and evaluate the current procedure of the research management. First, in developing an appropriate strategy, used gap analysis by ISO 9001 to analyze the current situation and what need to be done to fulfill the requirement in ISO 9001. After analyzing, the next step is developing a business model of the research management. The last step is making the ideal business process for this research management. From the analysis using ISO 9001, the conclusion is research management still has no meet the requirement in ISO 9001. So, it needs to improve the procedure, documentation, etc. After developing the strategy, an implementation plan needed to make the strategy came true. Some implementation plans include organization restructuring, establish a new application for this kind of research management (external funding), and socialize to research teams. All this plan is hoped can be executed by May 2013.  Keywords: research management strategy, government funds, research and community service institute
Proposed Business Strategy for "Tedja Catering" Maintaining Competitive Advantage Putri, Santhya Ramadhani; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 3, No 7 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Tedja catering is the catering services that has been established since 1996. This business started from a hobby and economic pressures, Ms. Ginawati and her husband try hard for his life and the lives of their children. The business issues is Tedja catering have to increase their pprofit and maximize the production capacity everyday Tedja catering customers are office buildings and factories. Growth in factory, office buildings and number of workers has increase every years.  This make Tedja catering  thought to the increasing customers each year. The method used by observation and interviews to the company. To analyze the internal factors using the business model canvas and value chain analysis, for the external factors using PEST, Porter's five force and competitor analysis then data will be calculated and analyzed by using IFAS and EFAS matrix, and IE matriks. The strategy are market penetration and product development after analyze with IE matrix. To know which of both strategy would be appropriate by using the calculation QSPM. The results of this research are recommending the business strategy with market penetration, the author give an action plan for the next 5 years to make Tedja catering more grow up and better than the other competitor. Keywords: business strategy, catering business, business model canvas
Proposed Business Strategy for Milka Baby Shop Wulandary, Aztried; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Milka Baby Shop is a family business retail that provides a variety of children need from their born preparation phase until their growth phase. Milka Baby Shop established in January 2011 which located in Taman Galaxi Indah Residential, South Bekasi. Milka Baby Shop products were divided into several categories such as clothing, eating equipment, toiletries, toys, and so on. Milka Baby Shop also provided free gift-wrapping services for customers. Since Milka Baby Shop established in January 2011, the revenues were fluctuated as seen from its financial statement. Currently Milka Baby Shop is no longer able to survive and temporary closed since August 2013. The research began with the data collection through questionnaires, interviews, literature, and references. Then do the exploration of the problems faced by Milka Baby Shop by analyzing the external and internal factors Milka Baby Shop. External factors were analyzed using the Porter’s Five Forces to determine the threat of the new entrants, bargaining power of buyers, threat of substitute products, bargaining power of suppliers, and rivalry among existing competitor. With this analysis, the threats and opportunities that faced by Milka Baby Shop is known. Then internal factors were analyzed using value chain analysis and business model canvas to know what are the strengths and weaknesses of Milka Baby Shop. Then the threats, opportunities, strengths, and weaknesses that have been known is used to formulate the appropriate strategies using diamond strategy, TOWS matrix, and proposed business model canvas. Diamond strategy showed that Milka Baby Shop should emphasize its business strategy into arena and vehicle. Then TOWS matrix generating strategies related to arena and vehicle which are establish an online shop to selling and marketing, do advertising and promotion strategy, make a good ambience in store and maintain a good service for customer, provide the baby needs completely, maintain a good relationship with suppliers, find new principal, expansion & diversification, restructuring the organization, and assets management strategy.Milka Baby Shop still has an opportunity to reset the business. At the beginning Milka Baby Shop has to control the product quality, the product variety completeness, and the products price in order to achieve their vision to become one stop shopping baby stuff. Keyword: Retail Business, TOWS Matrix, Business Model Canvas
Recommendation on Company Strategy Formulation to Withstand Early Dicline in Performance of Solid Arkon Indonesia, PT Narendra, Adi Pradipta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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Inspired by progressive development architecture industry, PT. Solid Arkon Indonesia or shortened to Solidarkonindo was established, an architectural consulting firm that also offer related field services in attempt to provide a comprehensive service. As a service company, client satisfaction is the main thing that always maintained by providing a characterized, comprehensive, and environmentally oriented design services. However, as time goes the company is experiencing a significant decline in performance, not long after its growing phase since it was first established in September 2011 ago. It is also marked by uncertainty direction of company which had previously been formulated, thus become an obstacle in continuing business sustainability. As a means to analyze the issue encountered, research methodology that used is similar with corporate strategic audit, which encompass the examination and evaluate current firm situation from gathered primary and secondary data as well as literature references. Furthermore, an environment scanning are conduct to analyze internal and external performance to define root causes, which is become guidance in generating most appropriate recommendation of business solution for the firm. Last, provide explanation of way to implement recommended strategy and further recommendation to provide comprehensive implementation guidance. Through several research that has been done, the performance decline which firm experience are caused by prior failure in assessing firm’s internal capabilities compared to its industry environment. This situation, lead to further problems that affect internal management decision in setting corporate and business strategy in deal with growing environment challenges. In order to survive in the industry, several solutions are needed which cover improvement and evaluation of strategic alternatives to generate best alternatives for the firm. The generated solutions based on research objectives, conclude that the firm required an appropriate corporate directional of retrenchment – turnaround strategy, to improve firm’s current condition. An improvement on corporate directional strategy is necessary in the first place because it decide the direction of the firm. Furthermore, a recommended business strategy of focus differentiation provided to set the firm compete in the right market, as well as strategic initiative of grand strategy roadmap that provided as comprehensive guidance in moving to each stages of strategies in the future.Keyword: Architectural consultant services, corporate directional strategy, business strategy, grand strategy roadmap
Co-Authors ., Hilaluddin Adi Nugroho, Anintyo Adi Pradipta Narendra Agoes, Ravelino Ajeng Sawitri, Ajeng Ariq Saputra, Fadhil Aztried Wulandary, Aztried Bismantara Bismantara Bunga Anggriani Suparyadi Deo Saputra, Mochamad Fadhil Yulfa, Fadhil Fitrafsya, Rhamon Hendry William Sutanto Indahdewi, Lauditta Martin Priyo Nugroho, Martin Priyo Melati Auzriani G, Zesyara Muhammad Raedi, Muhammad Nuryadi Saputra, Asep Putri Ramadhani, Retno Rahmad, Revina Roby Firmansyah Ryan Akbar Santhya Ramadhani Putri, Santhya Ramadhani Stefano Nadika, Dominikus Suhartanto, Meikel Tiara Maharani, Tiara Vega Runi Wahyu Kumoro Yodi Rizkyardi, Mohammad Yudhawijaya Imandaru