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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Jurnal Neo Societal Jurnal Sosial Humaniora Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Pusat Inovasi Masyarakat
Dwi Retno Hapsari
IPB University
Agriculture, Biological Sciences & Forestry Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pusat Inovasi Masyarakat (JPIM)

 1 
Pemulihan Ekonomi Keluarga UMKM Lokal melalui Pelatihan Desain Kemasan Produk dan Pemasaran Online di Desa Pekandangan Jaya, Kabupaten Indramayu Ade Taryudi; Dzieky Maulana; Hafifah Hafifah; Junah Kistia; Nur Hanifah; Dwi Retno Hapsari
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 3 No. 1 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are trading businesses managed by business entities or individuals. MSMEs in Pekandangan Jaya Village have difficulty in marketing products, looking for raw materials so that productivity is low. In overcoming these constraints, the objectives of the IPB Goes to Field (IGTF) 2020 program organized by the Institute for Development and Research to the Community (LPPM) of Bogor Agricultural University provide an opportunity to be able to help MSMEs solve the problem. SMART MSME program, which is implemented by empowering MSMEs and youth cadets through subprograms, namely the formation of UMKM Berkah Bersama group, Online Marketing Class, Product Packaging Graphic Design Training for MSMEs, and simple sales bookkeeping. In addition, the results of the SMART MSME program, namely the establishment of online marketing platforms (tokopedia and instagram), partners understand about design using graphic design applications, and packaging on partners successfully updated into products of higher selling value. Keywords: raw materials, digital marketing, training, micro small and medium enterprises.
Optimalisasi Potensi Home Industry melalui Digitalisasi Marketing (Kasus: Produksi Emping Rumahan Kampung Pagutan, Desa Sukakerta, Cianjur) Muhammad As’ary; Parhan Mugini; Muhammad Fikri Fakhrurozi; Sugiarti Sugiarti; Garnieta Febrianty Utami; Dwi Retno Hapsari
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 3 No. 1 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4197.582 KB)

Abstract

Emping is a kind of Indonesian snack or snack in the form of chips made from melinjo seeds. The abundance of these chips is an opportunity to become a business. However, the pandemic has hampered the marketing of the chips. IPB Goes To Field is present as a program that facilitates students to be able to directly help the community in answering the problems it faces. Data collected through interview methods and direct observation to related partners to determine the natural conditions and conditions of the community around the partner's residence. Research shows that the increase in online media marketing is a great opportunity to develop the chip selling market. In addition, the taste innovation in chips is also enjoyed by various groups. The optimization is in the form of canvas model business training, digital marketing and procurement of media and business support equipment. Keywords: business, digitalization, emping
Co-Authors Ade Taryudi Bagus Priyo Purwanto Desak Gede Karlina Satwiva Wijaya Dwi Sadono Dwiki Faiz Sarvianto Dzieky Maulana Fernando, Joshua Galung Triko Garnieta Febrianty Utami Hafifah Hafifah Hanikka Wedya Prasetia Hidayati, Ratih Kurnia Junah Kistia Krishnarini Matindas Lala M. Kolopaking Leonard Dharmawan Matahari Irandiputri Muhammad Arismal Rezki Muhammad As’ary Muhammad Fikri Fakhrurozi Nur Hanifah Parhan Mugini Pudji Muljono Rilus Kinseng Sugiarti Sugiarti