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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Ekonomi : Journal of Economic JURNAL KARYA TEKNIK SIPIL Emitor: Jurnal Teknik Elektro JIPM (Jurnal Ilmiah Pendidikan Matematika) Jurnal Sains dan Informatika Jurnal Pengabdian Masyarakat AbdiMas JURNAL PERTANIAN Jurnal Peternakan Nusantara
Jatmiko Jatmiko
Jurusan Teknik Sipil FT. UNDIP Jl. Prof. Soedarto SH., Tembalang, Semarang 50275
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mathematics Veterinary

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NILAI-NILAI MORAL DALAM NOVEL ANAK RANTAU KARYA AHMAD FUADI Jatmiko, Jatmiko; Priyadi, Antonius Totok; Muzammil, Ahmad Rabi’ul
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 8, No 5 (2019): MEI 2019
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstractThis study used descriptive method in the form of qualitative. The approach used in this study was the sociology of literature with documentary data collecting techniques.  Data collection tool was the researcher as key instruments assisted with writing and research instruments.  The data is from Ahmad Fuadi's Anak Rantau novel.  The data in this study are sentences. The testing validity techniques were observation persistence, tringulation and adequacy of references. Ahmad Ridi's Novel Anak Rantau's theme is a life struggle that tells about revenge, injury, and teaches the meaning of forgiving and forgetting.  Background to the time of the 1990s until 2002. Setting the place is in Padang.  The results showed that there are three moral values of the main characters, namely (1) the relationship between humans and humans (affection, respect) (2) the relationship between humans and god (worship) (3) the relationship between human life and god (love of nature).  The learning implementation plan of the results of this study combined with Indonesian language learning in class XII of high school/equivalent in the 2013 curriculum with KD 3.3 analyzing the text of the novel both oral and written, 4.4 editing text in novel  according to the structure and text rules both orally and in writing.Keywords: Moral values, novels, sociology of literature.
PENGARUH BRAND POSITIONING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA Jatmiko, Jatmiko; Setyawati, Retno Lies
Jurnal Ekonomi : Journal of Economic Vol 6, No 02 (2015): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v6i02.1526

Abstract

This study aims to determine whether the brand positioning and brand equity that include brand awareness, perceived quality, brand association, brand loyalty have an influence on purchasing decisions Yamaha motorcycles, as well as what factors are the most dominant among the brand positioning, brand awareness, perceived quality, brand association, brand loyalty, the purchasing decision of Yamaha motorcycles in the Housing Karawaci Tangerang.The population in this study are all consumers of Yamaha motorcycles in the Housing Karawaci Tangerang who buy and use a Yamaha motorcycle. A sample drawn from the population to be used in research as respondents as many as 100 people. Sampling technique using non-probability sampling method by purposive sampling. The analytical method used is the Multiple Linear Regression Analysis.The results showed that the analysis of the factors that influence purchasing decisions Yamaha motorcycle individually is the brand positioning has an influence on purchasing decisions with significant value 0.032> 0.05, and brand equity, especially perceived quality has an influence on purchasing decisions with significant value 0.029 < 0:05. Other elements of brand equity consisting of brand awareness does not have the influence on purchasing decisions with significant value 0496> 0.05, brand association has no influence on purchasing decisions with significant value 0.900> 0.05, and brand loyalty has no influence on purchasing decisions with significant value 0.296> 0.05.Further analysis of the factors that influence purchasing decisions Yamaha motorcycle jointly between the brand positioning and brand equity consisting of brand awareness, perceived quality, brand association, and brand loyalty effect with significant value 0.011 <0.05. From the analysis of the factors that influence the purchase decisions of the five variables analyzed, the most dominant influence purchasing decisions Yamaha motorcycle seen based on the value Unstandarized Coefficients (B) is variable perceived quality with the coefficient of the biggest (0.266) compared with the value coefficients of other variables. Keywords  :  Brand Positioning, Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Purchase Decisions.
BRAND EQUITY SEBAGAI PEMBENTUK KEPUTUSAN PEMBELIAN MELALUI PURCHASING INTENTION PADA KONSUMEN SEPEDA MOTOR Jatmiko, Jatmiko
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2015

Abstract

Purpose of research after obtained model of Decision of Purchasing in creative motorcycle industry based on brand equity, hence research at next stage which is to be achieved is Construction method and marketing strategy for company in creative motorcycle industry that able to push decision purchase based on brand equty, so useful to develop appropriate strategy policies to increase sales turnover. The application of a marketing strategy formed through a customer purchase decision-making model based on customer equity, is the most valuable asset in business, serves as the foundation that will shape the image, personality, identity, attitudes, familiarity, association and awareness of a product. This research design using triangulation method approach that is combination of quantitative and qualitative analysis. The population in this study is all consumers of motorcycles in Indonesia who buy and use motorcycles. Of this population will be drawn samples to be used in research as respondents as much as 300 respondents. Sampling technique in this research using non probability sampling method with quota sampling method. The analytical method used is SEM with AMOS, resulting in a model which is a representation of the theory analyzed descriptively. From the results of model testing was developed to develop competitive strategy according to the condition of product / company of creative industry concerned by using BCG Matrix, ADL Matrix, and PLC Matrix. The result of the research in model testing shows that the variable of Perceived Quality, Brand Loyalty, Brand Awareness, have significant influence to Decision Purchasing, which is mediated by Intention Purchasing. While the Brand Association does not affect Intention Purchasing and Decision Purchasing. Intention purchasing, able to mediate between Brand Awareness, Percived Quqlity, Brand Loyality to the purchase decision. Based on the purchasing decision formulation, the competitive strategy is mapped based on the life cycle stages of introduction, growth, maturity, and decline to the competitive position of industry through company level including weak, tanable, favorable, strong, and dominant.            Keyword : brand equity, purchasing intention, purchasing decision.
Efisiensi Penggunaan Panel Surya sebagai Sumber Energi Alternatif Purwoto, Bambang Hari; Jatmiko, Jatmiko; Fadilah, Muhamad Alimul; Huda, Ilham Fahmi
Emitor: Jurnal Teknik Elektro Vol 18, No 1: Maret 2018
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/emitor.v18i01.6251

Abstract

Peneltian ini bertujuan memberikan memberikan gambaran yang jelas mengenai efisiensi penggunaan Panel Surya sebagai sumber energi alternatif jika dibandingkan dengan penggunaan generator/Genset sebagai sumber energi untuk peralatan listrik. Dalam penelitian ini, digunakan Panel Surya dengan kapasitas 100 WP, yang mana energy yang dihasilkan Panel Surya tersebut kemudian disimpan dalam baterai (accu) dengan kapasitas 12 volt 70 Ah. Energi listrik yang dihasilkan oleh Panel Surya tersebut masih berupa energi listrik dengan tegangan searah. Oleh karena kebanyakan peralatan listrik yang ada menggunakan tegangan bolak-balik, maka diperlukan sebuah inverter untuk mengubah tegangan searah yang dihasilkan oleh Panel Surya menjadi tegangan bolak balik. Inverter yang digunakan dalam penelitian iniberkapasitas 2000 watt sebagai pengubah tegangan DC 12 volt ke AC 220 vol, yang kemudian akan digunakan sebagai sumber energi listrik untuk peralatan listrik yang berupa blender dan lampu listrik.
PELATIHAN LITERASI IKLAN UNTUK MAHASISWA MANAJEMEN BISNIS DI JAKARTA BARAT Jatmiko, Jatmiko; Handayani, Sri; Sugiyanto, Sugiyanto
Jurnal Pengabdian Masyarakat AbdiMas Vol 3, No 1 (2016): Jurnal Pengabdian Masyarakat AbdiMas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v3i1.1658

Abstract

AbstractStudents (teenagers) and consumption, one of the things that distinguishes the other age groups, especially the level of independence in some establishments. In terms of money, teens have more pocket money than children and, consequently, more snacks. In taking the decision to buy teenagers do not need to ask and ask permission to the parent when the pocket. He took his own decision based on the ability to weigh the information.The main purpose of training community service activities in business management students to have the literacy skills of advertising is; Providing the insight and importance of the literacy skills of ads on undergraduate students in Jakarta in consumptive life. Through this training in the end the students have the literacy skills of behavioral advertising, thus avoiding the consumptive life. The unit P2M performed at the final level students from universities in West Jakarta.The method used in the implementation of the Community Service is packaged using a workshop approach. Activities carried out using the method of lecture, discussion and exercises. Steps being taken beginning with the pre-test advertising literacy skills possessed. After training through lectures, discussions and exercises posttes then performed by filling a questionnaire to measure the value of advertising literacy that they have after the training. Through this method, the equipment used is a Laptop, jaringa Internet, examples of advertising print media or electronic media. Implementation of service activities through the lecture method is able to unlock the knowledge of the students in understanding the importance of literacy within the scope of advertising consumptive life, so that students learn to avoid consumer behavior. Concretely end of community service can be concluded bhawa dalajm daily life in this modern environment with enough pocket money, students need to get advertising literacy training in order to avoid consumer behavior.Keywords: literacy, advertising, consumer                                     AbstrakMahasiswa (remaja) dan Konsumsi, salah satu hal yang membedakan terhadap kelompok usia lain terutama tingkat kemandirian dalam beberapa segi. Dalam segi uang,remaja memiliki uang saku yang lebih besar ketimbang anak dan, akibatnya, jajan lebih banyak. Dalam pengambilan keputusan membeli anak remaja tidak perlu bertanya dan meminta ijin kepada orangtua saat jajan. Ia mengambil keputusan sendiri berdasarkan kemampuan menimbang informasi. Tujuan utama kegiatan pengabdian masyarakat pada pelatihan mahasiswa manajemen bisnis untuk memiliki kemampuan literasi iklan adalah; Memberikan wawasan pengetahuan dan  pentingnya kemampuan literasi iklan pada mahasiswa strata satu di Jakarta dalam hidup konsumtif. Melalui pelatihan ini pada akhirnya mahasiswa memiliki kemampuan literasi iklan sehingga terhindar dari prilaku hidup konsumtif. Adapun unit P2M dilakukan pada Mahasiswa tingkat akhir dari perguruan tinggi di wilayah Jakarta Barat. Metode yang digunakan dalam pelaksanaan kegiatan Pengabdian Pada Masyarakat  ini dikemas dengan menggunakan pendekatan workshop. Kegiatan dilakukan  menggunakan  metode ceramah, diskusi  dan latihan. Tahapan yang dilakukan diawali dengan pre test kemampuan literasi iklan yang dimiliki. Setelah mengikuti pelatihan melalui ceramah, diskusi, dan latihan selanjutnya dilakukan posttes melalui pengisian kuesioner untuk mengukur nilai literasi iklan yang mereka miliki setelah pelatihan. Melalui metode ini peralatan yang digunakan adalah Laptop, Jaringa Internet, contoh-contoh iklan media cetak ataupun media elektronik. Pelaksanaan kegiatan pengabdian melalui metode ceramah ini mampu membuka wawasan para mahasiswa dalam memahami pentingnya literasi iklan dalam lingkup hidup konsumtif, sehingga mahasiswa belajar menghindari perilaku hidup konsumtif. Secara kongkrit akhir dari pengabdian pada masyarakat ini dapat di simpulkan bahwa dalam kehidupan sehari-hari di lingkungan yang modern ini dengan uang saku yang cukup, mahasiswa perlu mendapatkan pelatihan literasi iklan agar terhindar dari perilaku hidup konsumtif.Kata Kunci: literasi, iklan, konsumtif
PELATIHAN KETRAMPILAN MASYARAKAT BALARAJA DALAM BIDANG PENGELOLAAN PEMASARAN Jatmiko, Jatmiko; Ruswanti, Endang; Rojuaniah, Rojuaniah; Mudjiarto, Mudjiarto
Jurnal Pengabdian Masyarakat AbdiMas Vol 2, No 1 (2015): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v2i1.1300

Abstract

AbstrakMasyarakat pengarajin dalam tingkatan usaha home industri di era persaingan bebas ini mengalami kesulitan memasarkan hasil produksinya. Kesulitan ini dikarenakan pemahamannya yang minim terhadap prisip dasar dan proses pemasaran kompetitive yang berorientasi kepada pasar, akibatnya banyak masyarakat pengarajin tidak melalukan produksi lagi bahkan cenderung menjadi pengangguran.Tujuan utama dalam pelatihan keterampilan pengelolaan pemasaran ini adalah memberikan pengetahuan dan wawasan tentang prinsip dasar dan proses pemasaran berkesinambungan, sehingga disamping mengiatkan iklim usaha di masyarakat juga akhirnya pelaku usaha mempu memproduksi produk yang dapat diserap oleh pasar tanpa harus menunggu adanya pesanan.Metode yang digunakan dalam pengabdian masyarakat ini bentuknya berupa diskusi dan dialog, penjelasan prinsip dasar dan proses pemasaran barang dan jasa, konsultasi personalantara pelaku usaha dengan praktisi dan tim atas produk yang dihasilkan.Pelaksanaan pengabdian inisesuai dengan kebutuhan dan kesulitan para pelaku usaha di masyarakat wilayah Pundong Balaraja, oleh sebab itu antosias masyarakat untuk mengikuti kegiatan ini sangat tinggi dengan alasan keinginan mereka agar berhasil dalam memasarkan usahanya. Keberhasilan kagiatan usaha bagimasyarakat akan mendorong penyerapan tenaga kerja, peningkatan pendapatan, dan sangat potensial memicu lahirnya pelaku usaha baru dari masyarakat setempat terutama pada tingkat usia produktif.Kata kunci : Prinsip dasar pemasaran, proses pemasaran, pelaku usaha, pemasaran
Co-Authors Agus Ulinuha Aidina Ristyawan, Aidina Antonius Totok Priyadi Ary Wibowo Bambang Hari Purwoto Bimantoro, Danudyo Bimantoro, Danudyo Dede Kardaya Deden Sudrajat Endang Ruswanti eriko, eriko eriko, eriko Ervin Kusuma Dewi, Ervin Kusuma Fadilah, Muhamad Alimul Hanafi Nur Hasyim Asyari Huda, Ilham Fahmi Jati Utomo Dwi H. Khak, Ibnu Shokibul Mudjiarto Mudjiarto, Mudjiarto Muhlasin, Muhammad Afan Mulyana, Abdullah Alhanan Muzammil, Ahmad Rabi ul Rina Firliana Rojuaniah Rojuaniah Setyawati, Retno Lies Sri Handayani Sriyana Sriyana Sugiyanto - Yundari, Yundari