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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Abdimas Bina Bangsa Jurnal Manajemen dan Pemasaran Jasa VALUE: Journal of Business Studies Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia

Fajar Destari

Fakultas Ekonomi Dan Bisnis, Universitas Jember

Author-ID : 2932395

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 7 Documents Claim Missing Document

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Articles

Membangun Kepuasan Nasabah Berbasis Dimensi Banking Service Quality (Studi Bank Syariah di Kabupaten Jember) Mohamad Dimyati; Mochammad Farid Afandi; Fajar Destari
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 14 Nomor 1 Tahun 2020
Publisher : Universitas Udayana

Tujuan penelitian ini adalah untuk menguji pengaruh penerapan dimensi Banking Service Quality (BSQ) terhadap Kepuasan Nasabah Bank Syariah di Kabupaten Jember. Dimensi BSQ yang diteliti meliputi keefektifitan dan jaminan, akses, harga, keterwujudan, portofolio jasa dan keandalan. Rancangan penelitian menggunakan confirmatory research dengan menggunakan data primer dan sekunder. Populasi penelitian adalah nasabah Bank Syariah milik Pemerintah Cabang Jember (BNI Syariah, BRI, Syariah, Mandiri Syariah, dan Bank Jatim Syariah) yang mencakup nasabah penabung dan peminjam dana. Teknik sampling menggunakan purposive convinience sampling dengan jumlah sampel 120 nasabah yang dialokasikan secara disproporsional ke masing-masing bank. Dalam studi ini digunakan analisis regresi berganda dengan bantuan program software Amos. Hasil penelitian menunjukkan bahwa empat dimensi BSQ (keefektifian dan jaminan, akses, harga serta keterwujudan) berpengaruh positif signifikan terhadap Kepuasan Nasabah. Sedangkan dua dimensi lainnya, yaitu dimensi portofolio jasa dan keandalan tidak berpengaruh terhadap kepuasan nasabah.

Meningkatkan Intention to Revisit Melalui Keunikan Jasa Pariwisata & Destination Image Fajar Destari
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 1 No 1 (2017)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v1i1.4

Obyek wisata memiliki peranan penting yaitu sebagai magnet wisatawan domestik maupun mancanegara untuk berkunjung. Big event tahunan Jember yang lebih dikenal dengan sebutan Jember Fashion Carnaval (JFC) selain berkontribusi sebagai magnet wisatawan domestik dan mancanegara juga memiliki peranan penting tidak hanya dalam regenerasi bisnis kota, tetapi juga secara signifikan berkontribusi terhadap image Kabupaten Jember sebagai salah satu kota tujuan wisata. Tujuan dari penelitian ini, untuk: (1) Mengetahui pengaruh keunikan jasa wisata terhadap destination image; (2) Mengetahui pengaruh destination image terhadap niat berkunjung kembali; dan (3) Mengetahui pengaruh keunikan jasa pariwisata terhadap niat berkunjung kembali.Sampel dalam penelitian ini, adalah seluruh wisatawan domestik maupun mancanegara dan telah menjadi pengunjung big event JFC (Jember Fashion carnival) di Kabupaten Jember minimal 2 kali dan telah berusia kurang lebih 18 tahun ke atas. Penelitian ini menggunakan analisis jalur (path analysis) untuk menjelaskan pengaruh dan hubungan antar variabel. Hasil analisis menunjukkan bahwa: (1) keunikan jasa wisata berpengaruh signifikan terhadap Destination image, (2) destination image berpengaruh signifikan terhadap Intention to revisit, dan (3) keunikan jasa pariwisata berpengaruh signifikan terhadap Intention to revisit.

PENDAMPINGAN UKM WARUNG TA CAFE: PENINGKATAN MANAJEMEN USAHA DALAM MENGHADAPI PERSAINGAN Cempaka Paramita; Fajar Destari; Kristian Suhartadi Widi Nugraha
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

The coffee shop business in Indonesia has shown significant development accompanied by intense business competition in recent years, in line with the current trend of coffee shop business that has spread nationwide, including in Jember Regency. However, since the Covid-19 pandemic era, not a few coffee shop businesses have been forced to go out of business, especially at the SME level, because they cannot manage their business properly. One of the UKM coffee shops in Jember is Warung Ta Café which has a lot of potential to be developed. However, business management or management is still not carried out professionally, so that assistance is needed through the provision of management consulting and training, especially operations / production, marketing, finance, human resources and risk management. The form of business assistance is through the provision of intensive consultation and training as well as assistance in adding several main production tools and strengthening product branding so that these SMEs can survive in the midst of competition

Analisis Kredibilitas Non Endorse Youtuber Serta Pengaruhnya Pada Niat Pembelian Diddo Adding Adove; Mochammad Farid Afandi; Fajar Destari
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 6 No 2 (2022)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v6i2.149

Influencer marketing has grown rapidly nowadays on social media platforms, one of which is YouTube. Youtubers who are not in-house with brand or non-endorsed YouTubers have more trustworthy information in providing reviews regarding a product. Based on this, this study focuses on non-endorse YouTubers by proposing a source credibility model in the form of expertise, trustworthiness and homophilia on information accessibility and consumer purchase intentions. The survey was conducted using a questionnaire which was then distributed to respondents via social media. Furthermore, 423 data were obtained from respondents who were then evaluated based on certain criteria. A total of 380 valid data obtained after conforming to the research criteria from all the data obtained. Valid data are then analyzed using PLS analysis with the help of the SmartPls 3 application. The findings of this study indicate that the expertise, trust and homophilia of non-endorsed YouTubers have a significant effect on the credibility of information and purchase intentions. In addition, the credibility of information also significantly affects purchase intentions.

Impact of shopping emotion towards impulse buying in e-commerce platform Fajar Destari; Ketut Indraningrat; Maulita Nanda Nilam Putri
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.

SMART GOVERMENT BERBASIS BACK-END DEVELOPMENT PADA DESA SUKOSARI KIDUL KECAMATAN SUMBERWRINGIN KABUPATEN BONDOWOSO Arnis budi Susanto; didik pudjo musmedi; fajar destari
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Pada era digitalisasi perkembangan teknologi Informasi dan komunikasi tidak bisa lagi dipisahkan dalam kegiatan pelayan masyarakat pada segala aspek penting suatu desa bertransformasi menjadi smart village karena mendorong peningkatan aktivitas dan produktivitas ekonomi masyarakat, sehingga tepat jika segala aktivitas desa terintegrasi secara digital. Berdasarkan mapping masalah pada yang diperoleh berdasarkan wawancara dan observasi yang dilakukan makadidapati bahwa terdapat permasalahan yang harus segera dipecahkan

PENDAMPINGAN RECOVERY BISNIS MELALUI INOVASI PRODUKSI DAN ADOPSI PLATFORM DIGITAL PADA USAHA IKAN AIR TAWAR DI DESA SIDOMEKAR KECAMATAN SEMBORO KABUPATEN JEMBER Fajar Destari; Irliana Faiqotul; Fuad Hasan
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 1 No. 1 (2022): Ekalaya Journal
Publisher : Nindikayla Institute

In the midst of the Covid 19 pandemic, many SMEs experienced a decline in their turnover due to business traffic and many economic activities being locked down, this had an impact on their income level. From the results of visits and interviews conducted with service partners, information was obtained from BERKAH KU freshwater fish farming, this business was founded in 2007 and has been running for 13 years within a period of 13 years. production and the existence of technology, and these things are very threatening to the existence and activities as well as cross-economy first during the COVID 19 pandemic. The minimal types of processed products include, among others, the selection of marketing communication media that are still active, the lack of knowledge of business actors about e-commerce platform. The existence of the Covid 19 pandemic is an unavoidable threat for all business actors not to do business for freshwater fish entrepreneurs because all businesses experienced a decline in turnover of almost 80%. Based on the results of research-based service that has been carried out, it can be said that the programs that have been planned and discussed will help improve marketing through the use of technology and product innovation. The first activity is program socialization in increasing knowledge about technology in marketing products. The second activity is to give demonstrations to partners by cheff in innovating products from raw fish raw materials into processed frozen food products

Co-Authors Cempaka Paramita Diddo Adding Adove Didik Pudjo Musmedi Fuad Hasan Irliana Faiqotul Ketut Indraningrat Kristian Suhartadi Widi Nugraha Maulita Nanda Nilam Putri Mochammad Farid Afandi Mohammad Dimyati Susanto, Arnis Budi

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