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All Journal Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Dialektika: Jurnal Ekonomi dan Ilmu Sosial IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen dan Kewirausahaan
Audia Junita
Universitas Harapan Medan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE PRODUCT MAPPING AND THE MARKET SEGMENTATION TO DETERMINE THE STRATEGY TO ENHANCE THE BUSINESS COMPETITION OF THE MEDAN STUDENTS Muhar, Ani Murwani; Junita, Audia
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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Abstract

The result of this research showed that the business activities carried out by the college students were grouped into five clusters. They were: a) agriculture, b) livestock, c) fashion, d) handicraft, and e) culinary. Referring to the clusters, the businessmen among college students did some important steps to get advantages. One of the important steps was mapping the conditions in each of the categories. The mapping is directed on the particular segments based on lifestyles, such as: business enterprising types, resident types, social types, and entertainer types. The strategic steps were in the form of series of the stages of the program or activity which were determined by SWOT analysis. Through this analysis, it is expected that the businessmen could hold and determine the competitive advantage so that they could be the leader in the market. Moreover, it also occurred on the businesses which were implemented by young businessmen from the educational institution. By involving the micro, small enterprise businessmen, the experts, and the local government officials, this research obtained someimportant data or input in formulating marketing strategies to enhance the competition of the businesses of the micro, small enterprise. This research used qualitative and quantitative approaches. The data collecting techniques were filling the questionnaire, conducting depth interview, and doing FGD. The businessmenamong the college students had strengths on the non-physical aspects such as motivation and independence. In addition, the problems on the relationship which had existed so far between suppliers and customers or consumers could also be the strength forthe businessmen among the college students. However, the college students also hadweaknesses. The weaknesseswere in the form of the minimal capital, the simple business management issues, and the current infrastructures to process the production. The college students felt that the campus wasavery potential market. Moreover, their market shareon products was also relatively high compared to the competitors in the market insidethe campus. In addition, the opportunities which were seen by the businessmen were: a) competition at campus couldrelatively be overcome by them, b) the support of government agencies and the campus itself, and c) the consultancy assistance of the campus due to the businesses which was carried out. Furthermore, the conditionwhich complicates their business development was about the problem of competitionon condition that the products would be soldespecially in markets outside the campus.KEY WORDSClusters, Segmentation, Strategy, Competition.
Organizational Learning Culture, Consumer Satisfaction and Employee’s Attitude: Causality Analysis Junita, Audia
JDM (Jurnal Dinamika Manajemen) Vol 8, No 1 (2017): March 2017 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i1.10412

Abstract

This research was conducted to explore the organizational learning culture in banking and its effect on customer satisfaction with the employee’s attitude as the intervening variable. The re-search was performed in Bank Syariah Mandiri’s business unit of Medan Region. The research design used hypothesis testing. The samples of this research were 52 frontline employees and 140 customers of Bank Syariah Mandiri in Medan Region. Primary data was collected by using a questionnaire. The data were analyzed using path analysis. Results support that Bank Syariah Mandiri as State-owned enterprises in the field of financial services has implemented good or-ganizational learning culture. Organizational learning culture has significant effect to customer satisfaction through employee’s job satisfaction and organizational commitment. The attitudes of employees are integrated important intervening variables in mediating the relationship be-tween organizational learning culture and customer satisfaction. The role of attitude in medi-ating the influence of organizational learning culture to worker’s service behavior, in order to create consumer satisfaction in the banking sector, proven empirically.
The Interaction between Human and Organizational Capital in Strategic Human Resource Management Junita, Audia
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 1 (2016): April - July 2016
Publisher : Universitas Prasetiya Mulya

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Abstract

Determination of Servant Leadership on Worker Performance Mediated by the Quality of Work -Life and Moderated by Work Engagement Junita, Audia; Nahrisah, Ezzah; Oktaviani, Herdinda
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): Maret 2022 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.33062

Abstract

Worker performance is volatile and does not just appear. Good worker performance is stimulated by various organizational and individual factors. The research objectives to analyze the impact of serv- ant leadership on worker performance mediated by the quality of work-life and moderated by work engagement. This research is an explanatory type. All staff of PT Alamjaya Wirasentosa as many as 134 people became the population and sample. Saturated sampling are used in determining the re- search sample. The analytical technique used causal step mediation test and the absolute difference value moderating test. The results prove that servant leadership has a significant positive impact on employee engagement mediated by the quality of work-life. Servant leadership has a significant nega- tive impact on employee engagement moderated by work engagement. In this case, work engage- ment weakens the impact of servant leadership on worker performance. Further research needs to be done on a larger sample size by exploring variables that can strengthen the influence of servant leadership in improving employee performance to contribute to the organization’s competitive ad- vantage.
SURVEI PASAR ONLINE: STRATEGI RISET PASAR UNTUK MENGEMBANGKAN USAHA MIKRO WANITA di KELURAHAN PEKAN LABUHAN KECAMATAN MEDAN LABUHAN Audia Junita; Iman Indrafana Kusumo Hasbulla; Muhammad Fauzan Azhmy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 26, No 4 (2020): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v26i4.20589

Abstract

Kegiatan pengabdian pada masyarakat  yang dilakukan pada pengusaha mikro di Kelurahan Pekan Labuhan Kecamatan Medan Labuhan bertujuan untuk memberikan pemahaman tentang pentingnya survey pasar dalam menjalankan usaha dan secara spesifik memberikan pengetahuan dan ketrampilan teknis cara membuat kuesioner online dan melakukan survei online ke pasar. Metode yang dipakai adalah ceramah (penyuluhan) dan praktik (pelatihan) menggunakan Handphone (HP) untuk membuat kuesioner online dengan aplikasi Google Form. Hasil kegiatan penyuluhan dan pelatihan terkait survei pasar online sebagai strategi pengembangan usaha mikro di Kelurahan Pekan Labuhan Kecamatan Medan Labuhan relatif efektif untuk merubah persepsi dan ketrampilan pengusaha dalam memanfaatkan survey pasar online melalui pembuatan kuesioner online dengan bantuan google form. Dominasi pengusaha mikro yang sebelumnya kurang memahami arti penting survei pasar sekaligus bagaimana melakukan survei pasar dengan bantuan teknologi secara online menjadi tercerahkan melalui kegiatan ini. Bahkan pengusaha mikro wanita memiliki minat besar untuk memanfaatkan ketrampilan dan ilmu yang diperoleh secara praktis guna memberikan hasil yang lebih baik bagi perkembangan usaha mereka. Kata kunci: Survei Pasar Online, Kuesioner Online, Pengusaha Mikro
The Interaction between Human and Organizational Capital in Strategic Human Resource Management Audia Junita
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 1 (2016): April - July 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.1.1156

Abstract

Empirical Causality of Employee Work Productivity Tapi Rondang Ni Bulan; Audia Junita; Ridayati Fadillah
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i2.007

Abstract

Objectives: This study aims to determine the relationship between superior-subordinate communication on work productivity with work enthusiasm and positive work attitudes as mediating variables at the Department of Transportation of North Sumatra Province. Methodology: This research uses associative research type with quantitative paradigm. The population and sample used in this study, namely all employees/staff at the Department of Transportation of North Sumatra Province, totaling 118 staff. The saturated sampling technique is used to determine the research sample. Path analysis research design is used as an analytical tool to determine the direct or indirect relationship, between independent and dependent variables. Descriptive statistics are also used to discuss the research findings in greater depth. Primary data were processed using IBM SPSS 23 software.Finding: The superior-subordinate communication has a positive significant impact on work productivity either directly or indirectly through work enthusiasm and positive work attitudes. The results justify the significant contribution of superior-subordinate to work enthusiasm.Conclusion: The results of research related to superior-subordinate communication relations, work enthusiasm, and positive work attitudes towards work productivity in general have shown good conditions. However, in particular, there needs to be a better improvement regarding the communication relations between superiors and subordinates, work enthusiasm, and positive work attitudes of employees to increase the work productivity of employees at the Department of Transportation of North Sumatra Province.
Hubungan Kepemimpinan Melayani Terhadap Perilaku OCB dengan Pemberdayaan Pekerja dan Interaksi Atasan Bawahan Sebagai Pemediasi serta Gender Sebagai Pemoderasi Nur Indah Permata Sari; Audia Junita; Ilham Mubaraq Ritonga
Jurnal Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i1.36131

Abstract

This study aims to determine servant leadership on organizational citizenship behavior (OCB) with employee empowerment and leader-member exchange (LMX) as a mediating variable and gender as a moderating variable in PT Mandiri (Persero) Tbk Region I / Sumatra 1. Analytical research design Multiple regression is used as an analytical tool to determine the direction of the variables studied and to justify how significant the influence of the independent and dependent variables is through the mediating and moderating variables. In this study using an associative method with a quantitative approach. In this study, a population of 113 employees and a sample of 113 employees at PT Mandiri (Persero) Tbk Region I / Sumatra 1. The results of this study indicate that the variable servant leadership has no significant effect on organizational citizenship behavior (OCB) moderated by gender. Servant leadership has a significant effect on organizational citizenship behavior (OCB) mediated by employee empowerment. Servant leadership has a significant effect on organizational citizenship behavior (OCB) mediated by leader-member exchange (LMX).Penelitian ini bertujuan menguji dampak kepemimpinan melayani terhadap organizational citizenship behavior (OCB) melalui pemberdayaan pekerja dan interaksi atasan bawahan sebagai pemediasi dan gender sebagai pemoderasi di PT Mandiri (Persero) Tbk Region I / Sumatra 1. Metode selisih mutlak, uji t sampel bebas, dan metode kausal step dari Baron & Kenny digunakan sebagai teknik analisis untuk menguji hipotesis penelitian. Populasi dan sampel adalah 113 karyawan outsoucing di PT Mandiri (Persero) Tbk Region I/Sumatra 1 dengan penggunan teknik sampling jenuh. Hasil riset membuktikan bahwa kepemimpinan melayani tidak berdampak signifikan terhadap OCB dengan gender sebagai pemoderasi. Gender bukanlah variabel moderasi dalam model penelitian ini. Karyawan outsourcing baik laki-laki maupun perempuan memiliki persepsi yang sama baiknya terhadap kepemimpinan melayani yang berlangsung di perusahaan dan memberikan respon yang sama dalam bentuk perilaku OCB yang relatif tinggi antar kedua kelompok karyawan tersebut. Keberadaan variabel kepemimpinan melayani sudah cukup sebagai anteseden munculnya perilaku OCB yang baik pada diri karyawan, tanpa diperkuat atau diperlemah oleh karakteristik gender karyawan. Kepemimpinan melayani juga berdampak signifikan dalam membentuk OCB dimediasi pemberdayaan pekerja dan interaksi atasan dan bawahan. Pemimpin yang menerapkan karakter kepemimpinan kasih sayang, pemberdayaan, visi dan kerendahan hati akan mampu memberdayakan pekerja dengan lebih baik dan mengkondisikan interaksi antara atasan dan bawahan yang mampu membentuk perilaku OCB yang kontributif bagi organisasi. Perusahaan perlu mengkondisikan pemberdayaan pekerja dan interaksi atasan bawahan antara lain upaya-upaya memperbesar berbagi kekuasaan, informasi, pengetahuan, ganjaran, penghargaan dan kepatuhan. Riset lanjutan juga perlu dilakukan dengan landasan teoritis dan empiris atas berbagai variabel yang dapat mempengaruhi OCB dan memprediksi kinerja karyawan dengan lebih akurat.
BANKING SERVICE ORIENTATION MODEL IN STRATEGIC HRM AND SYSTEM DYNAMICS PERSPECTIVE Audia Junita; Ferdinand D. Saragih; Andreo Wahyudi Atmoko
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.924 KB) | DOI: 10.9744/jmk.21.1.9-20

Abstract

This paper seeks to explore a model of banking service orientation in strategic human resource management and system dynamic perspective, theoretically. As a scientific effort to develop a study of strategic human resource management. So far, the relationship between elements in strategic human resource management perspective as a system is only analyzed linearly. This article is the result of a literature study. An analysis is done narratively, to answer research problems. Research finding in the form of banking service-orientation model in strategic human resource management and system dynamic perspective, that illustrates the interaction between marketing differentiation strategy, commitment-based human resource system, service-oriented role behaviors to achieve banking performance.
Pengalaman Kerja Sebagai Pemediasi Pengaruh Kerjasama Tim Terhadap Efektivitas Kerja Karyawan Audia Junita; Sopi Pentana; Indra Syahputra Sitorus
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 2 (2022): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.012 KB) | DOI: 10.36636/dialektika.v7i2.1307

Abstract

Penelitian ini bertujuan untuk mengetahui apakah pengalaman kerja memediasi pengaruh kerjasama tim terhadap efektivitas kerja karyawan PT. Bank SUMUT Medan. Populasi dalam penelitian ini adalah karyawan bagian pemasaran (Funding Officer dan Account Officer) pada PT. Bank Sumut Medan berjumlah 196 orang dan sampel sebanyak 132 responden yang ditentukan dengan teknik sampling acak proporsional dari 3 kantor cabang yaitu Kantor Cabang Utama Medan, Kantor Cabang Medan Iskandar Muda, dan Kantor Cabang Medan Sukaramai. Teknik analisis yang digunakan adalah Analisis Regresi  Mediasi. Hasil penelitian menunjukkan bahwa pengalaman kerja memediasi pengaruh kerjasama tim terhadap efektivitas kerja karyawan di PT. Bank SUMUT Medan. Berdasarkan temuan disarankan untuk meningkatkan kerjasama tim di PT. Bank SUMUT Medan, pimpinan perlu menjalin komunikasi dan kerjasama yang intens dan efektif antar karyawan agar dapat berkontribusi bagi kemajuan perusahaan. Kegiatan bersama dalam perusahaan perlu difasilitasi baik melalui permainan, rekreasi, pemecahan masalah, dan lain-lain yang dapat membangun hubungan baik, menumbuhkan rasa memiliki, saling mendukung, dan saling percaya dalam sebuah tim kerja.
Co-Authors Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Ani Murwani Muhar Cindy Pratiwi Manao D. Saragih, Ferdinand Ferdinand D. Saragih H.M Hermansyur Hafriz Rifki Hafas, Hafriz Rifki Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syahputra Sitorus Muhammad Alwi Syahputra Nasution Muhammad Fauzan Azhmy Nahrisah, Ezzah Nur Indah Permata Sari Oktaviani, Herdinda Ridayati Fadillah Sopi Pentana Tapi Rondang Ni Bulan