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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Journal of Information System, Applied, Management, Accounting and Research jurnal ilmiah hospitality Community Empowerment AMMA : Jurnal Pengabdian Masyarakat Majority Science Journal
Ni Luh Gde Sari Dewi Astuti
Institut Pariwisata Dan Bisnis Internasional
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ni Luh Gde Sari Dewi Astuti; I Gde Dirga Surya Arya Widhyadanta; Retno Juwita Sari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.10.TAHUN.2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.757 KB) | DOI: 10.24843/EEB.2021.v10.i10.p07

Abstract

During the pandemic, the government regulates restrictions on activities in public places or facilities. Including buying daily necessities. As a result of this restriction, people make purchases online to buy all household needs as an anticipation and inventory measure. This study aims to determine the effect of brand image and brand awareness on purchasing decisions on consumers who shop online using the Lazada marketplace. The method of collecting data through a google form questionnaire was distributed to 100 respondents to consumers who shop at Lazada. This study found that brand image has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on purchasing decisions. Brand image and brand awareness have a simultaneous and positive effect on purchasing decisions.
PERAN GREEN TRUST DAN GREEN SATISFACTION MEMEDIASI HUBUNGAN GREEN IMAGE DENGAN GREEN LOYALTY Ni Luh Gde Sari Dewi Astuti; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.03.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.594 KB) | DOI: 10.24843/EEB.2018.v07.i03.p07

Abstract

Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive relationship with green loyalty.
KAJIAN POSISI KAWASAN DESA WISATA PELAGA BERDASARKAN TOURIST AREA LIFE CYCLE Retno Juwita Sari; I Gede Dirga Surya Arya Widhyadanta; Ni Luh Gde Sari Dewi
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1602

Abstract

Banjar/Dusun Kiadan saja sedangkan potensi wisata di delapan banjar lainnya belum dikembangkan. Penelitian ini bertujuan untuk mengetahui tahapan daya tarik wisata di Desa Pelaga berdasarkan analisis Tourist Area Life Cycle. Penelitian ini merupakan jenis penelitian kualitatif. Populasi dan sampel yang digunakan adalah pihak/pakar yang terlibat dalam pengeloaan daya tarik wisata di Desa Pelaga termasuk masyarakat sekitar yang mempunyai peran pada suatu kawasan wisata. Hasil penelitian ini menemukan bahwa daya tarik wisata di Desa Pelaga berdasarkan teori Tourist Area Life Cycle, terdapat beberapa daya tarik wisata yang ada di Desa Pelaga, diantaranya adalah Jembatan Tukad Bangkung, Air Terjun Nungnung, Jalur Trekking Perkebunan, Gunung Pucak Mangu, dan Air Terjun Tukad Bangkung. Daya tarik wisata tersebut berada pada posisi tahapan involvement (pelibatan) dan development (pengembangan).
Training on washing procedures and flower arrangement according to hospitality industry standards through community partnerships at SMKN 1 Nusa Penida I Wayan Restu Suarmana; Ni Luh Gde Sari Dewi Astuti; Putu Eka Wirawan; A.A. Istri Putera Widiastiti; I Gusti Made Riko Hendrajana
Community Empowerment Vol 8 No 5 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9082

Abstract

Nusa Penida has many interesting tourist attractions to visit. The development of Nusa Penida as a tourist attraction, of course, human resources (HR) need to be improved, especially in the hospitality sector. To improve human resource development, the hotel management DIV study program at the International Tourism and Business Institute held community service activities (assisted SMK), by providing some training in the hospitality sector such as washing procedures and flower arrangement. The florist activities carried out are flower arrangement, types of flowers, characteristics of flowers. Then on laundry training such as chemical introduction, filling out laundry forms, using washing machines. The results obtained from this service activity are an increase in the knowledge of teachers and students regarding washing procedures and flower arrangement at SMKN 1 Nusa Penida.
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP REPEAT PURCHASE DI HOTEL APURVA KEMPINSKI BALI Ni Luh Gde Sari Dewi Astuti; I Gede Dirga Surya Arya Widhyadanta
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 7 No 3 (2023): JISAMAR (Agustus 2023)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v7i3.1155

Abstract

Penelitian ini elemen tempat adalah Hotel The Apurva Kempinski Bali, elemen pelaku yaitu konsumen yang ada di Hotel The Apurva Kempinski Bali, dan elemen aktivitas yaitu konsumen yang sudah pernah menginap di Hotel The Apurva Kempinski Bali. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Metode penentuan sampel menggunakan metode purposive samplingdengan teknik analisis SEM berbasis PLS. Hasil penelitian menunjukkan bahwa, social media marketing berpengaruh secara positifdan signifikan terhadap repeat purchase, social media marketing berpengaruh secara positif dan signifikan terhadap brand image,brand image berpengaruh secara positif dan signifikan terhadap repeat purchase, brand image secara positif dan signifikan mampumemediasi pengaruh social media marketing terhadap repeat purchase.
Digitalisasi Pengelolaan Homestay Melalui Pelatihan Aplikasi Akuntansi Berbasis Android Pada Masyarakat Di Desa Wisata Pelaga I Gede Dirga Surya Arya Widhyadanta; Ni Luh Gde Sari Dewi Astuti
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 : Juli (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Accounting information provides a reliable basis for making financial decisions related to small business operations, such as market trends, pricing and other decisions. Due to the homestay owner's lack of understanding of the business process in preparing the business financial report, the company's operating funds and personal funds are still separated as one entity, and performance is not properly communicated. The purpose of this training activity is to assist homestay owners in the preparation and preparation of financial reports through training using smartphone enabled applications and to facilitate homestay owners to learn and use financial reporting applications. Training activities for homestay owners of Pelaga Tourist Village will be conducted using methods of lectures, tutorials, discussions and simulations. The training be conducted online using Zoom meetings. 17 homestay owners participated in the training. Survey results showed that 88% of participants were willing to use a digital financial reporting application (in this case his UKM application) to obtain transactions and financial reports for each host family . Only 16% of participants had knowledge of 'UKM' prior to the training. Additionally, activity participants were also able to use her UKM application to prepare financial reports, as all participants attempted to make and enter financial transactions on her “UKM” application.
ANALISIS POTENSI PANTAI PERERENAN SEBAGAI DAYA TARIK WISATA DI DESA PERERENAN BADUNG BALI Gusti Ayu Mira Santika Dewi; Retno Juwita Sari; Ni Luh Gde Sari Dewi Astuti
MSJ : Majority Science Journal Vol. 1 No. 3 (2023): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v1i3.24

Abstract

Analysis of the potential of Pererenan Beach to become a tourist attraction in Pererenan Village is the subject of discussion in this study. The purpose of this study (1) to find out the tourism potential of Pererenan Beach so that it can be developed as a tourist attraction. (2) to find out the opportunities and challenges faced by the management regarding the potential development of Pererenan beach as a tourist attraction. This study uses a descriptive qualitative approach. Data was collected through observation techniques, interviews, literature and documentation. This study uses concepts based on 5A, namely attractions, accessibility, amenities, activities, and comfort. On the opportunities and challenges faced by the management of Pererenan Beach it was found that the management parties were the Village Government, Village Communities and Traders. The results of this study found that apart from having beautiful natural potential and being used as a place to see the sunset, Pererenan Beach has cultural potential in the form of traditional kite competitions which are held every year as well as the potential to develop surfing sports. There are several things in the management of the Pererenan Beach tourist destination that need to be optimized, namely the lack of management of tourist attractions, especially shelter facilities, parking lots, public toilets and waste management, lack of tourist facilities and infrastructure, incompetent human resources, and undeveloped products. maximum for tourists. The results of this study can be used as a reference for improving the development of Pererenan Beach Tourism Attraction in the future.
Co-Authors A.A. Istri Putera Widiastiti Gusti Ayu Mira Santika Dewi I Gusti Made Riko Hendrajana I Putu Gde Sukaatmadja I Wayan Restu Suarmana Putu Eka Wirawan Retno Juwita Sari Widhyadanta, I Gede Dirga Surya Arya