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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Journal of Information System, Applied, Management, Accounting and Research jurnal ilmiah hospitality Community Empowerment AMMA : Jurnal Pengabdian Masyarakat Majority Science Journal

Ni Luh Gde Sari Dewi Astuti

Institut Pariwisata Dan Bisnis Internasional

Author-ID : 2941102

Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document

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PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ni Luh Gde Sari Dewi Astuti; I Gde Dirga Surya Arya Widhyadanta; Retno Juwita Sari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.10.TAHUN.2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

During the pandemic, the government regulates restrictions on activities in public places or facilities. Including buying daily necessities. As a result of this restriction, people make purchases online to buy all household needs as an anticipation and inventory measure. This study aims to determine the effect of brand image and brand awareness on purchasing decisions on consumers who shop online using the Lazada marketplace. The method of collecting data through a google form questionnaire was distributed to 100 respondents to consumers who shop at Lazada. This study found that brand image has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on purchasing decisions. Brand image and brand awareness have a simultaneous and positive effect on purchasing decisions.

PERAN GREEN TRUST DAN GREEN SATISFACTION MEMEDIASI HUBUNGAN GREEN IMAGE DENGAN GREEN LOYALTY Ni Luh Gde Sari Dewi Astuti; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.03.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive relationship with green loyalty.

Co-Authors A.A. Istri Putera Widiastiti Gusti Ayu Mira Santika Dewi I Gusti Made Riko Hendrajana I Putu Gde Sukaatmadja I Wayan Restu Suarmana Putu Eka Wirawan Retno Juwita Sari Widhyadanta, I Gede Dirga Surya Arya

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana