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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi dan Manajemen Prosiding National Conference for Community Service Project Enrichment : Journal of Management Business and Entrepreneurial Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Administrasi dan Manajemen

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Factors Influencing Purchase Intention of South Korean Cosmetics and Skincare Ekklesia Ekklesia; Erilia Kesumahati
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2635

Abstract

This study intends to analyze factors that can influence South Korean cosmetics and skincare purchase intention. This research uses a quantitative research design. A total of 301 samples were collected using the purposive sampling method. The data is processed using IBM SPSS Statistics version 26.0 software and Smart PLS version 3.0. The results obtained from this study are that E-WOM, brand awareness, and brand image have a significant positive effect on purchase intention. Brand ambassador and sender's expertise have no significant effect on purchase intention. E-WOM and brand awareness have a significant positive effect on brand image. E-WOM and brand awareness mediated by brand image has a significant positive effect on purchase intention.
Study of MSMEs Performance: Factors Affecting MSMEs Performance through Marketing Adoption with Social Media Desmond Lim; Erilia Kesumahati
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2618

Abstract

Technology has been growing rapidly recently. The close relationship and dependence between humans and social media, becomes an opportunity for companies to market their products through social media. This article discusses some of the things that influence companies to adopt social media as a company marketing tool. Some of these variables include the context of technology, organization, environment, perceived usefulness and perceived ease of use of social media, and attitudes towards technology and the ability to control technology. This study targets MSME players who sell imported products in the Riau Islands Province. The analysis was carried out by testing data from 200 respondents collected responses through Google Forms and data tested with the SEM-PLS model through the help of the SmartPLS application. It is known that the variables of technological context and environmental context have a significant positive relationship to the adoption of social media as a marketing tool. The environmental context also has a positive significant influence on the increasing performance of companies that use social media in marketing. Meanwhile, the adoption of social media in marketing is known to have a significant positive effect on improving company performance.
Co-Authors Adi Wilyanto Alden Nelson Alvina Alvina Anderson Anderson Andrew Chua Angel Su Calvin Owen Cindy Amelia David Ezra Putra Desmond Lim Eileen Kuo Ekklesia Ekklesia Febrianti Febrianti Harvick Oslye Jecki Jeffrey Andelson Jeffrey Jeffrey Jollin Jollin Jonathan Jonathan Khafidh Al Karan Caniago Lily Purwianti Muhammad Raka Arya Bintang Owen Siandy Kwok Rahmi Ayunda Raymond Raymond Rinaldo Rinaldo Rivaldo Rivaldo Selly Novianti shandy lim Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Yogi Marbun Zaspin Zaspin