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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi dan Manajemen Prosiding National Conference for Community Service Project Enrichment : Journal of Management Business and Entrepreneurial Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Conference on Business, Social Sciences and Technology (CoNeScINTech)

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Trust Dan Pengaruhnya Terhadap Willingness To Pay A Premıum Prıce Pada Layanan Premium Online Streaming Erilia Kesumahati; Yogi Marbun
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

This study aimed to analyze the factors that influence trust and their influence on willingness to pay a premium price on premium online streaming services. The independent variables used in this study were service quality, service convenience, sophistication, product quality, and brand image. While the dependent variables used were trust and willingness to pay a premium price. The sample used for this study was 226 community respondents in Batam City using the purposive sampling method, i.e using the criteria of people who used premium online streaming services as research respondents. Data analysis was performed using SPSS version 26.0 software for demographic analysis of respondent data and Common Method Bias (CMB) test, as well as SmartPLS software version 3.0 for hypothesis testing. The results of this study indicated that service quality, product quality, and brand image have significant positive effect on trust. Service convenience and sophistication have no significant positive effect on trust. Meanwhile, trust has a significant positive effect on willingness to pay a premium price. Based on the results of this study, it is seen the importance of providing service quality, product quality, and building a good brand image in creating trust from a premium online streaming service in order to raise willingness to pay a premium price in the community in the midst of intense market competition.
Analisis Pengaruh Brand Identity, Brand Image, Brand Interaction, dan Brand Personality Terhadap Customer Satisfaction dan Pengaruhnya Terhadap Repurchase Intention Pada Kosmetik Merek Lokal di Kota Batam Erilia Kesumahati; Selly Novianti
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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This study aimed to determine whether there are significant effect of brand identity, brand image, brand interaction, brand personality and customer satisfaction on repurchase intention of local brand cosmetics in Batam City. This study used 279 respondents using purposive sampling method, only respondents who had bought local brand cosmetics in Batam City were the respondents in this study This study used SPSS version 26.0 program for analysis of respondents' demographic data and then continued with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, data showed that brand image, brand interaction, and brand personality have significant positive effect on customer satisfaction. Meanwhile, brand identity has no significant positive effect on customer satisfaction. In addition, customer satisfaction has been shown to have a significant positive effect on repurchase intention. Based on the results of this study, in increasing repurchase intention for local brand cosmetics, it is recommended that local brand cosmetics business people be able to increase customer satisfaction first through the creation of a good brand image, brand interaction, and brand personality
Analisis Pengaruh Brand Equıty, E-Wom, Dan Brand Image Darı Socıal Medıa Terhadap Purchase Intentıon Restoran Fast Food Dı Kota Batam Erilia Kesumahati; Raymond Raymond
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

This study aimed to analyze the effect of brand equity, E-WOM, and brand image from social media on the purchase intention of fast food restaurants in Batam City. The independent variables used in this study were social media, brand equity, E-WOM, and brand image. Meanwhile, purchase intention was used as the dependent variable. In this study, 306 respondents were used with the purposive sampling method through the distribution of online questionnaires. SPSS software version 26.0 and SmartPLS version 3.0 were used in the analysis of research data. The results of this study indicated that social media has significant positive effect on brand equity, E-WOM, and brand image. Then those three variables, namely brand equity, E-WOM, and brand image have significant positive effect on purchase intention. Based on the results of this study, it is clear that in this era of digital technology, business people can utilize social media as a means to increase brand equity, E-WOM, and brand image of a product or service.
Co-Authors Adi Wilyanto Alden Nelson Alvina Alvina Anderson Anderson Andrew Chua Angel Su Calvin Owen Cindy Amelia David Ezra Putra Desmond Lim Eileen Kuo Ekklesia Ekklesia Febrianti Febrianti Harvick Oslye Jecki Jeffrey Andelson Jeffrey Jeffrey Jollin Jollin Jonathan Jonathan Khafidh Al Karan Caniago Lily Purwianti Muhammad Raka Arya Bintang Owen Siandy Kwok Rahmi Ayunda Raymond Raymond Rinaldo Rinaldo Rivaldo Rivaldo Selly Novianti shandy lim Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Yogi Marbun Zaspin Zaspin