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All Journal E-Jurnal Kajian Budaya HUMANIS Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Jurnal Sakura : Sastra, Bahasa, Kebudayaan dan Pranata Jepang

I Made Sendra

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950581

Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 34 Documents Claim Missing Document

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PERENCANAAN PAKET WISATA SPIRITUAL DI KAWASAN TAMAN NASIONAL GUNUNG RINJANI I Komang Deya Pradnyana; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Rinjani Mountain area has some potential physical and non-physical is very unique as lakes, caves, and many others. In connection with the potential for physical and non-physical possessed the area of Mount Rinjani, in this study raised a variety of issues that can be used as a spiritual travel package including : (1) What are the potential physical and non-physical-owned area of Mount Rinjani, West Nusa Tenggara. (2) How to plan a spiritual tour packages in the area of Mount Rinjani, West Nusa Tenggara. This study was conducted to determine the physical and non-physical potential contained in the area of Mount Rinjani, then packed into a spiritual tour packages. Data collection techniques used through observation, interviews, documentation and literature.Data analysis techniques used in this research is qualitative descriptive analysis. Results from this research that the area of Mount Rinjani has eleven potential that can be packed into three spiritual package.(a) Spiritual packages Senanga Danau Segara Anak,(b) Spiritual Package Senaru Pancor Emas,(c) Spiritual package Sembalun Puncak Rinjani.

EFEKTIVITAS PROMOSI TIKET.COM TERHADAP KEPUTUSAN WISATAWAN DOMESTIK DALAM PEMBELIAN TIKET PESAWAT MENUJU BALI Luh Putu Riska Riana Paramita; I Wayan Suardana; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this study is to determine the effectiveness of promotion Tiket.com through several stages, such as: identification dimensions empathy, persuasion, impact, and communication. Further reviewed how the effectiveness of promotion Tiket.com it can affect the decision to buy air tickets to Bali. Data collection techniques used obeservation, interviews, questionnaires, literature studies and documentation. Data collection techniques use non-probability sampling with accidental sampling procedure. The analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The result of this study shows that the dimension of empathy (x1) has a positive and significant effect of 0.001 on buying decisions (y), persuasion dimension (x2) has a positive and significant effect of 0.001 on buying decisions (y), impact dimension (x3) significant 0,041 to the buying decision (y) and the last dimension of communication (x4) have a positive and significant effect of 0.000 on buying decision (y). From the EPIC model is the face of communication is the biggest factor influencing the decision of tourists to buy ticket through the website Tiket.com. This is because the communication contained in promotion Tiket.com easy to understand and attached to the memory of tourists to use the website Tiket.com when buying air tickets if want to travelling.

PREFERENSI WISATAWAN BERPASANGAN MANCANEGARA TERHADAP PRODUK WISATA DI GILI TRAWANGAN, LOMBOK UTARA, NUSA TENGGARA BARAT Zyendira Amanda Zanuar; I Made Sendra; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discusses on couple tourist preferences of the tourism product in Gili Trawangan, including it’s characteristics. Preferences is a choice on alternatives based on their relatives utility, a process which results in an optimal choice (whether real or theoretical). The aim of this study is to determine how couple tourist preference of the tourism product in Gili Trawangan. Methods of data collection utilized observation, questionnaire, literature study, and documentation. The result show that the characteristic of the couple tourist in Gili Trawangan are divided into tourist descriptor and trip-descriptor. The characteristic of tourist descriptor is dominated by couple tourists from Europe, whose age are 25-44 years with the single status and the young couple. Moreover, the characteristic of a trip-descriptor is dominated by couple tourists. The purpose of their traveling to Gili Trawangan is the holiday. Most of them received information from the internet who arranged their own travel and they traveled during the holiday season with the length of stay is 2-3 days in Gili Trawangan. As for couple tourist preferences to Gili Trawangan divided into 4 preferences, i.e the preference based on transportation, accommodation, the place to have a meal, and tourist activity. In term of transportation the couple tourist preferred bicycle and in term of accommodation they preferred homestay. Concerning the place having a meal they preferred to a restaurant and for as tourism activity they preferred snorkeling.

COOKING CLASS SEBAGAI PAKET WISATA DI RESTORAN LAKA LEKE UBUD BALI M. Rizky Nugraha S.; I Made Sendra; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Selection of research on "Cooking Class as Tour Packages at the Restaurant Laka Leke in Ubud Bali" is motivated the potential that cant be find anything in Ubud area which can be put into a package "cooking class", and how to plan a tour package "cooking class" in support of the potential that exists in Ubud. Data collection in this study was done by observation, interviews, and library research. Type of data used is the qualitative data supported by quantitative data, while the data source are the primary data and secondary data. Results of this study showed that of the observations made on potentiality of tourism in Ubud village is still a lot of potentials that has not been developed and the maximum attention, especially from the local government. Development of tourism in Ubud village just focus on a few places in the Ubud area. For the Bureau of Tourist’s Travel or restaurant should pay more attention to making travel packages which involving local communities and make a package that is unique and different so will not appear tour packages that already exist.

ANALISIS FAKTOR YANG MEMPENGARUHI IMPULSE BUYING WISATAWAN DOMESTIK TERHADAP PRODUK PARIWISATA DI BIRO PERJALANAN WISATA BALI Bayu Anggriawan; I Wayan Suardana; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Biro Perjalanan Wisata (BPW) yang saat ini banyak tersebar di Bali merupakan salah satu sarana pokok yang dapat dimanfaatkan oleh wisatawan sebagai konsumen dalam memudahkan melakukan perjalanan wisata. Sebagai produsen produk pariwisata tentunya BPW memiliki target untuk menuai keuntungan sebanyak-banyaknya. Salah satu caranya adalah dengan memahami pola- pola pembelian konsumen agar strategi, trik, dan pengualaran yang dikerahkan efektif dan efisien. Fenomena impulse buying pada era globalisasi ini marak terjadi, Indonesia sendiri menurut Nielsen.com menempati posisi 3 besar dalam jumlah konsumen yang melakukan impulse buying, setelah India dan Cina. Penelitian ini bertujuan untuk membeberkan faktor-faktor apa sajakah yang mempengaruhi impulse buying wisatawan domestik terhadap produk pariwisata BPW di Bali. Penelitian ini menggunakan pendekatan kuantitaif melalui analisis faktor dan dikombinasikan dengan pendekatan kualitatif melalui pendekatan emik untuk mengkonfirmasi ulang hasil yang didapat didalam analisis faktor. Hasil analisis faktor yang kemudian di re-confirm melalui pendekatan emik menunjukan bahwa terdapat 4 faktor yang mempengaruhi impulse buying wisatawan domestik di BPW Bali yaitu (1) faktor psikologi, (2) faktor kegiatan promosi, (3) faktor finansial, (4) faktor kekerabatan, dengan faktor yang dominan adalah faktor psikologi.

MODEL KEMASAN PAKET WISATA BATUR GLOBAL GEOPARK MENUJU PARIWISATA BERKELANJUTAN DI KINTAMANI I Made Darmaja; I Ketut Suwena; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Aktivitas dari paket wisata Kintamani masih terlihat monoton dan kurang bervariasi, sehingga perlu adanya kemasan paket wisata yang menggambarkan Batur Global Geopark Kintamani secara utuh. Rumusan masalah yang diangkat adalah (1) Apa potensi wisata yang dimiliki Batur Global Geopark Kintamani?, (2) Bagaimana model kemasan paket wisata Batur Global Geopark Kintamani?, dan (3) Bagaimana kemasan paket wisata Batur Global Geopark Kintamani menuju pariwisata berkelanjutan?. Pengumpulan data dilakukan dengan observasi, studi kepustakaan, dokumentasi, dan wawancara. Penelitian ini menggunakan analisis deskriptif kualitatif. Berdasarkan hasil analisis data menunjukkan bahwa model kemasan paket wisata Batur Global Geopark Kintamani sudah menuju pariwisata berkelanjutan. Produk wisata yang dihasilkan adalah wisata petualangan, wisata kesehatan, wisata pertanian, wisata sejarah geologi, wisata budaya, serta wisata pilgrim. Konsep Gunung Batur sebagai lingga dan Danau Batur sebagai yoni dijadikan center point yang menggambarkan kesuburan. Geotrail (jejak bumi) dijadikan indentitas dan disusun sebagai paket wisata musim panas (summer pacgake). Penyelenggaraannya berlangsung selama 3 hari 2 malam dengan nama Paket wisata Explorer Geotrail Batur Global Geopark Kintamani dan di bagi menjadi tiga rute perjalanan yaitu (1) Paket wisata Traditional Terunyan Village Culture Geotrail (2) Paket wisata Batur Mountain Trakking Geotrail dan (3) Paket wisata Chinese Temple Geotrail. Pelibatan masyarakat, pemerintah dan stakeholder pariwisata adalah upaya menuju pariwisata berkelanjutan di Kintamani.

ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN TICKETING PADA PT. INDONESIA AIR ASIA CABANG DENPASAR Putu Ayu Nugraheni; I Made Sendra; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists are given to choose many airlines which have their excellence. Tourist want to choose the cheaper price, but on the other hand they also want to have convenience on their travelling. Therefore, the competition among low cost carrier airlines caused many airlines begin to increase their facilities for their passangers such as, PT. Indonesia Air Asia. Datas in this research were collected by observation, interview, questionnaire and literature. Using accidental sampling with 65 domestic tourist respondences. While quality service dimentions are using tangibles, empathy, responsiveness, reliability and assurance. The result shows that factor of ticketing staffs performance in handling complaint is major priority with correspond to level 51,06% , the ability of ticketing staffs to give response to tourist needs become the second priority with correspond to level 54,38%. And the third priority is ability of ticketing staffs to give clear information with correspond to level 55,47%. Those factors have the lowest correspond level and have to take into priority for improvement process. While the factor which has the highest rate is the grooming performance of ticketing staffs with correspond to level 98,16%.

PREFERENSI WISATAWAN CINA TERHADAP CULTURAL TOURISM DI BALI Sigit Sugianto; I Made Sendra; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research discuss, Chinese tourist preferences on cultural tourism product in Bali, and its characteristics. The aim of this research is to identify the characteristics and to determine how Chinese tourist preference on the cultural tourism product in Bali. The method of data collection utilized observation, questionnaire, literature study, and documentation. The result shows that the characteristic of the Chinese tourist in Bali from point of view tourists descriptor are dominated by Chinese tourist whose age are 25-44 years and their job as private employees who have married. Based on trip-descriptor are dominated by the purpose of their traveling to Bali are the holiday. Most of them got information from the internet, and arranged by tour package with the length of stay is 4-7 days in Bali. Preferences of Chinese tourist toward cultural tourism in Bali are in term of historical buildings prefered to Tanah Lot Temple, in term of historical places prefered to Bedugul, in term of traditional dances prefered to Barong Dance, in term of local food prefered to Suckling pig, in term of handicrafts prefered to traditional statues, in term of indigenous village tours prefered to the traditional village of Panglipuran, in term of Subak prefered to the Subak in Tegalalang, in term of cultural festival prefered to the Bali Arts Festival, in term annual ceremony prefered to have tour during on Nyepi day, in term pre-wedding tour prefered to wear traditional Balinese costume, and in term spa product prefered traditional Balinese massage.

THE IMPACT OF NATURAL DISASTERS ON CHANGE OF TRAVEL PATTERNS AND TOURIST TYPE WHO VISITED TOURISM DESTINATION I Ketut Suwena; I Made Sendra; Ni Ketut Arismayanti
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Natural disasters affect tourist travel patterns and tourist characteristics in socio-economic aspects as well as aspects of tourist behavior. This study aims to find out and analyze changes in the pattern of travel of tourists visiting Bali after natural disasters. The research was conducted in Bali tourism destinations related to the eruption of Mount Agung natural disasters in 2017. Data analysis techniques used qualitative descriptive and Likert scale techniques by distributing questionnaires to 200 tourists. The results of the study show changes in the pattern of tourist travel with natural disasters where tourists are more selective in choosing tourist attractions in these tourism destinations. Tourists state that they are not affected by natural disasters as long as there is access to the tourism destination, but information plays an important role in providing a factual description of the current conditions of tourism destinations. The motivation of tourists visiting after natural disasters did not show a significant difference.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN INDIA BERKUNJUNG KE BALI Yohanes Sunu Dwi Aldrianto; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali has been known for its natural beauty, the friendliness of its residents, and the diversity of its customs. Existing tourist attractions in Bali have a diversity of cultures in each region. The existence of similarities cultural between India and Bali resulted Indian tourist visits Bali increase rapidly from the previous year. The purpose of this research is to find out the factors that influence the decision of Indian tourists to visit Bali. This research was dig by using 150 respondents, the sample in this research used purposive sampling method. Data was collected through a questionnaire distributed to Indian tourists who traveled to Bali, then analyzed by using factor analysis then the data processed by the SPSS version 17.0 program. The result of this research revealed that pull factor formed by service quality factors with eigen value 6.500, relaxation factor with eigen value 2.158, family factor with eigen value 1.789, nature factor with eigen value 1.342 and push factor that formed by social interaction factor with eigen value 1.116. Dominant factor that influencing the decision of Indian tourists to visit Bali is VFR factor (Visiting Friends and relatives) with eigen value of 6,500.

Co-Authors Ade Sri Anisha Br Sitepu Ahmad Irfan Setiawan Arya Adi Palguna Bayu Anggriawan I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suwena I Komang Deya Pradnyana I Made Adikampana, I Made I Made Darmaja I N. ARIANA I Nyoman Sudiarta I PUTU SUDANA I Wayan Suardana I.B.K. Astina Ida Ayu Laksmita Sari Kadek Sandra Putri Dewanti Kelvin Aldira Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M. Rizky Nugraha S. M. SUKANA MADE KUSUMA NEGARA Mr. Godang Nasution, Annio Indah Lestari Ni Ketut Arismayanti, Ni Ketut Ni Ketut Suarni Ni Luh Megawati Ni Luh Putu Ari Sulatri Ni Made Reni Istarini Ni Putu Eka Mahadewi Ni Putu Suwartini Ni Wayan Sutarini Ronthi Nosita Elika Nyoman Dantes Putu Ayu Nugraheni Putu Mia Sintya Dewi Saptono Nugroho, Saptono Sigit Sugianto SUDANA SUDANA Takahide Valentino Wiwin Roy Jaya Saragih Y. Kristianto Yayu Indrawati Yohanes Sunu Dwi Aldrianto Zyendira Amanda Zanuar

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