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All Journal e-Journal Ekonomi Bisnis dan Akuntansi JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Relasi : Jurnal Ekonomi
Bambang Irawan
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Relasi : Jurnal Ekonomi

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Analisis Komparatif Pengaruh Gaya Hidup terhadap Keputusan Pembelian Produk Fashion Merek Asli dan Tiruan Dienni Ruhjatini; Bambang Irawan; M Dimyati
RELASI : JURNAL EKONOMI Vol 19 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i0.41

Abstract

This study compared the use of consumer goods brand fashion genuine and fake brands, therefore, taken 2 segments of the population that is considered to represent the consumers of these two kinds of fashion items. Representingpopulation is Ciputra World Mall visitor segments to represent the middle to upper economic level with the consideration that the Mall visitors are referred to as the group that is identical to a high lifestyle. Meanwhile, to represent a segment of middle and lower economic level, this study chose ITC Mall visitorpopulation. The data used are primary data taken from questionnaires by 240 respondents with 120 respondents to the proportion of each segment. Sampling with accidental sampling technique. With the method of analysis used multiple linear regression analysis with confirmatory approach, the results obtained indicate that the 3 variables: interest, value and demograph has a great influence on purchasing decisions original brand fashion products, while for the consumer lower economic level buying decision got a great influence of the variable activities , Interest and demograph .
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN SERTA LOYALITAS PETAMBAK UDANG INTENSIF KAWASAN TAPAL KUDA JAWA TIMUR Masrurul Hudah; Bambang Irawan; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 13 No 1 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i1.110

Abstract

The shrimp is one of Indonesia's main export commodity. Since 2004 intensive shrimp farmers cultivation of vannamei shrimp. Intensification of shrimp farms require of quality and quantity of fry. This study aimed to analyze the influence of marketing mix variables on purchase decision and satisfaction and loyalty intensive shrimp farmers in purchasing shrimp fry to the hatchery. The marketing mix consists of variables: product, price, distribution, promotion, people, physical evidence, process. This research is an explanatory  research and  confirmatory study with a sample of intensive shrimp farmers horseshoe area of East Java. Analysis of causal relationships between variables and test research hypotheses using SEM (Structural Equation Modeling). Research results shows that marketing mix variables that influence purchase decisions are price, people, physical evidence and that affects customer satisfaction is product, price, distribution, people, processes and purchasing decisions affect the satisfaction and loyalty of farmers and also satisfaction effect on loyalty.   Shrimp hatchery needs to pay attention to their marketing mix strategies to influence purchasing decisions and get the satisfaction and loyalty of farmers as their consumers.
Co-Authors Adi Prasodjo Ainun Nur Illah Andi Sularso Dienni Ruhjatini Sholihah Elok Sri Utami Gde Made Oki Pranajaya Handriyono Handriyono Imam Suroso Luccy Avrindy Ragilia Putri M Dimyati Masrurul Hudah Nia Purwanti Raden Andi Sularso, Raden Andi Ria Sri Hardiningtyas Sriono S Tyas Kurniawati