Article Per Year (5 Year)
p-Index From 2019 - 2024
0.702
P-Index
This Author published in this journals
All Journal e-Journal Ekonomi Bisnis dan Akuntansi JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Relasi : Jurnal Ekonomi
Bambang Irawan
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : e-Journal Ekonomi Bisnis dan Akuntansi

 1 
Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang Ainun Nur Illah; Raden Andi Sularso; Bambang Irawan
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11163

Abstract

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.
Pengaruh Bauran Pemasaran dalam Bisnis Konveksi Clothing Karikatur Bali Terhadap Kepuasan dan Loyalitas Konsumen Pada PT. Eka Jaya Makmur Bali Gde Made Oki Pranajaya; Imam Suroso; Bambang Irawan
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 1 (2019): e-JEBA Volume 6 Nomor 1 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i1.11065

Abstract

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Eka Jaya Makmur Bali. This study is explanatory research. Population is all tourism who visited and bought clothing product in outlet Eka Jaya Makmur Bali who didn't come from travel agent. The sampling method for this study was doing with accidental sampling technique and it got 126 respondents. Data analysis method is Structural Equation Modelling (SEM). The results of research are marketing mix which included product, price, place, and promotion have affected significantly towards customer's satisfaction. It indicated that selling product same as customer's needs and wants, the giving price is reached by consumers, location of buying product is strategic, and promotion same as consumer's hope. Marketing mix which included product, price, place, and promotion have not affected significantly towards customer's loyalty. It indicated that the selling product, the giving price, strategic location, and completed promotion could not change consumer to become loyalty at PT. Eka Jaya Makmur Bali. Customer's satisfaction have affected significantly towards customer's loyalty. It indicated that loyal customer is always feels satisfy with anything they received.Keywords: Customer's Satisfaction, Customer's Loyalty, Marketing mix, SEM.
Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember Tyas Kurniawati; Bambang Irawan; Adi Prasodjo
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11159

Abstract

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.
Eksplorasi Faktor-Faktor Online Marketing Yang Memengaruhi Keputusan Konsumen Dalam Belanja Online Pada Naufal Bag Collection Nia Purwanti; Bambang Irawan; Sriono S
e-Journal Ekonomi Bisnis dan Akuntansi Vol 4 No 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4597

Abstract

This study aims to explore online marketing factors that influence purchase decisions and analysis of what factors mostdominant influence. This study uses a quantitative approach. The study population is consumers shop Naufal Bag Collectionever shopped online. Research using purposive sampling size of 125 respondents. Methods of data analysis using factoranalysis. The results showed that the discovered five factors: the process of purchase, price cuts, clarity of information, productexcellence and service excellence that is proven to significantly affect consumer decisions. Naufal product excellence BagCollection is the most dominant factor influencing the consumer's decision to shop online.
Co-Authors Adi Prasodjo Ainun Nur Illah Andi Sularso Dienni Ruhjatini Sholihah Elok Sri Utami Gde Made Oki Pranajaya Handriyono Handriyono Imam Suroso Luccy Avrindy Ragilia Putri M Dimyati Masrurul Hudah Nia Purwanti Raden Andi Sularso, Raden Andi Ria Sri Hardiningtyas Sriono S Tyas Kurniawati