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All Journal Jurnal Teknik Industri SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Teknik Sipil USU JIK Jurnal Ilmu Komputer EL-MUHASABA The Winners Jurnal Dimensi Pratama Teknik Sipil eDimensi Arsitektur Petra JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Widyariset MIX : Jurnal Ilmiah Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika Computatio : Journal of Computer Science and Information Systems JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Intek Akuakultur JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Ultima Management : Jurnal Ilmu Manajemen ComTech: Computer, Mathematics and Engineering Applications MABIS: Manajemen dan Bisnis jurnal teknik informatika dan sistem informasi Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesian Journal of Pharmaceutical and Clinical Research Widyariset STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal Industrial Manufacturing
Kevin kevin
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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

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PENGARUH TRUST, PRICE DAN SERVICE QUALITY TERHADAP INTENTION TO PURCHASE PELANGGAN BHINNEKA.COM Nurcahyo, Rianto; Andry, Dennis; Kevin, Kevin
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 3 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.708 KB) | DOI: 10.36226/jrmb.v2i3.73

Abstract

The purpose of this study is to identify and understand the factors that can influence the intention to purchase through trust, price, and service quality on consumers Bhinneka.com. This research uses quantitative approach by distributing questionnaires to 100 respondents Bhinneka.com. Data analysis method used in this research is simple and multiple regression analysis. The result shows that the three variables used have a positive influence on intention to purchase variable. The most dominant variables in explaining the variation of intention to purchase are service quality variable of 35.5%, the price of 17.2%, and trust of 24.6%. Keywords: service quality, price, trust, intention to purchase
Co-Authors Agus Zainul Arifin Agus Zainul Arifin Agusnan, Sri Al Rivan, M. Ezar Alfirano Alfirano Amir Mahmud Husein, Amir Mahmud Anderson, Ricky Angelus, Michael Aning Kesuma Putri, Aning Kesuma Ario Nugroho Suprapto Arta Tri Narta bagus Mulyawan Carmel Meiden Catherine Catherine Christian Herdinata Christiani, Agustina Dali Santun Naga Darius Andana Haris Dennis Andry, Dennis Dharma Lesmono Dubbert, Juventia Dudi Anandya Dyah Erny Herwindiati Efendi Mabruri Erlita, Erlita Fransiska, Silvia Gunawan, Nico Hafiz Irsyad Halim Putera Siswanto Hutabalian, Marshinta Romarta Uly Iksen Irsyad, Hafiz Ishak Ishak Janson Hendryli Jeanny Pragantha Jesselyn, Gloria Iverose Jessicca, Jessicca Johanes Fernandes Andry Kertanegara, I Wayan Alvin Kinley Aritonang Laurentius, Laurentius Lumenta, Marly moch syaiful anwar Muhammad Ezar Al Rivan Muzahar Narta, Arta Tri Nasrun, Aja Natasya Natasya Novario Jaya Perdana Prof. Dr. Ir. Dali S. Naga, MMSI Rahayu Ningsih Rahayu, Priskila Christine Ranope, Jumas Raphael C., Raphael C. Rianto Nurcahyo, Rianto Rostina, Cut Fitri Saefudin Saefudin Seng Hansun Sentosa L., Sentosa L. Siswanto, Felicia Siti Morin Sinaga Sitorus, Friska Darnawaty Suwarno Suwarno Tandililing, Elia Madatu Viny Christanti M Waruwu, Lilis Risna Wella Wella Wiwin Kusuma Atmaja Putra Zagoto, Mariana Erfan Kristiani