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All Journal Jurnal Teknik Industri SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Teknik Sipil USU JIK Jurnal Ilmu Komputer EL-MUHASABA The Winners Jurnal Dimensi Pratama Teknik Sipil eDimensi Arsitektur Petra JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Widyariset MIX : Jurnal Ilmiah Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika Computatio : Journal of Computer Science and Information Systems JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Intek Akuakultur JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Ultima Management : Jurnal Ilmu Manajemen ComTech: Computer, Mathematics and Engineering Applications MABIS: Manajemen dan Bisnis jurnal teknik informatika dan sistem informasi Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesian Journal of Pharmaceutical and Clinical Research Widyariset STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal Industrial Manufacturing
Kevin kevin
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Journal : Ultima Management : Jurnal Ilmu Manajemen

 1 
PENGARUH SOCIAL INFLUENCES TERHADAP STICKINESS PEMBELIAN POWERAMP PREMIUM Kevin Kevin; Wella Wella
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3000

Abstract

Abstract- Poweramp is an application that is divided into 2, freemium and premium, Poweramp application is a music player application that is ranked as number 1 in Google Play. Poweramp application can be downloaded through Google Play. Poweramp freemium have been downloaded by 45 million people, meanwhile Poweramp premium have been downloaded by 1 million people. There are significant differences between Poweramp freemium and premium application. This phenomenon is used as a basis for comparisons between free and paid applications that are increasingly appearing. Many free applications that actually deliver viruses and malware. Therefore, this research aims to analyze the factors that influence a person to download Poweramp freemium application and buying the Poweramp premium. In the process of doing this research, literature reviews from other relevant journals are needed. Amidst the research, a questionnaire is created with Google Form and is distributed to respondents that have already buy Poweramp premium application. There are in total 100 valid responses that is gathered from the respondents. The data that have been gathered are then analyzed with Partial Least Square method by using SmartPLS software. The stages that is needed to be done in PLS method are to rate the Measurement Model, Discriminant Validity, Reliability Test, Average Variance Extracted (AVE), and to analyze the hypothesis received from the output of Result for Inner Weights. Results from the research shows that social factors have significant influence towards people’s decision to download Poweramp freemium application, and continuing to buy Poweramp premium application. Keywords: Application; Poweramp; Social Factors; Stickiness; Partial Least Square
Co-Authors Agus Zainul Arifin Agus Zainul Arifin Agusnan, Sri Al Rivan, M. Ezar Alfirano Alfirano Amir Mahmud Husein, Amir Mahmud Anderson, Ricky Angelus, Michael Aning Kesuma Putri, Aning Kesuma Ario Nugroho Suprapto Arta Tri Narta bagus Mulyawan Carmel Meiden Catherine Catherine Christian Herdinata Christiani, Agustina Dali Santun Naga Darius Andana Haris Dennis Andry, Dennis Dharma Lesmono Dubbert, Juventia Dudi Anandya Dyah Erny Herwindiati Efendi Mabruri Erlita, Erlita Fransiska, Silvia Gunawan, Nico Hafiz Irsyad Halim Putera Siswanto Hutabalian, Marshinta Romarta Uly Iksen Irsyad, Hafiz Ishak Ishak Janson Hendryli Jeanny Pragantha Jesselyn, Gloria Iverose Jessicca, Jessicca Johanes Fernandes Andry Kertanegara, I Wayan Alvin Kinley Aritonang Laurentius, Laurentius Lumenta, Marly moch syaiful anwar Muhammad Ezar Al Rivan Muzahar Narta, Arta Tri Nasrun, Aja Natasya Natasya Novario Jaya Perdana Prof. Dr. Ir. Dali S. Naga, MMSI Rahayu Ningsih Rahayu, Priskila Christine Ranope, Jumas Raphael C., Raphael C. Rianto Nurcahyo, Rianto Rostina, Cut Fitri Saefudin Saefudin Seng Hansun Sentosa L., Sentosa L. Siswanto, Felicia Siti Morin Sinaga Sitorus, Friska Darnawaty Suwarno Suwarno Tandililing, Elia Madatu Viny Christanti M Waruwu, Lilis Risna Wella Wella Wiwin Kusuma Atmaja Putra Zagoto, Mariana Erfan Kristiani