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All Journal Jurnal Computech & Bisnis (e-Journal) Jurnal Riset Akuntansi dan Keuangan JEMPER (Jurnal Ekonomi Manajemen Perbankan) The International Journal of Business Review (The Jobs Review) Jurnal Abdimas Sang Buana
Dekrita Komarasakti
Universitas Sangga Buana
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : JEMPER (Jurnal Ekonomi Manajemen Perbankan)

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Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen MONSTER.INC Cianjur) Andre Syaputra; Dekrita Komarasakti
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.681 KB) | DOI: 10.32897/jemper.v2i1.255

Abstract

AbstractThis research was conducted to study and analyze the most dominant factors influencing purchasing decisions on Monster.Inc. The analytical method used is descriptive analysis method and multiple linear regression analysis. The data is processed statistically with SPSS version 24, namely the t test model, F test, and the coefficient of determination. The results of this study indicate that: (1) there is a positive and significant influence on the purchase decision of Monster.Inc, as evidenced by the value of T_count (4,783)> T_table (1,987) and the significance value (0,000) <0.05; (2) a positive and significant result is needed for the purchase decision on Monster.Inc, evidenced by the value of T_count (5.137)> T_table (1.987) and the significance value (0.000) <0.05; (3) related to positive and significant changes in product price and quality on purchasing decisions at Monster.Inc, as evidenced by the Fcount value of 36,580> Ftable 3,102 and a significance of F of 0,000. R Square value of 0.460 or 46% means that the purchase is based on variable price and product quality, while the remaining 54% is considered by other variables not related in this study.
Studi Kasus Kualitas Produk Terhadap Keputusan Pembelian Produk Online Dekrita Komarasakti; Diah Alawiah Rosmanawati
Jurnal Ekonomi Manajemen Perbankan Vol 4, No 2 (2022): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v4i2.2176

Abstract

Dalam penelitian ini, terdapat ketidaksesuaian antara harapan konsumen terkait kualitas dari produk dengan kenyataan produk yang didapatkan oleh konsumen seperti pada kehandalan dan kesesuaian dari suatu produk yang tidak sesuai.Berdasarkan hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif terhadap keputusan pembelian konsumen di Mon Cheri Official Store.Kesimpulan pada penelitian ini didapat berdasarkan tujuan penelitian yang meliputi analisis deskriptif dan asosiatif.Berdasarkan analisis deskriptif dinyatakan kualitas produk dan keputusan pembelian dalam kategori baik.Tetapi berdasarkan analisis asosiatif menunjukkan nilai koefisien determinasinya mencapai 23,6% dimana keputusan pembelian dipengaruhi oleh kualitas produk.
Co-Authors Andre Syaputra Ansori, Surya Biller Panjaitan Diah Alawiah Rosmanawati Doni Romdhoni Witarsa Hayun Setiawan Hendawati, Henda Komara, Erwan Kosasih Muhammad Iman Resty Ismawanti Surya Ansori Vip Paramarta Y Ony Djogo